Lee Odden

A Visual Guide to Influencer Marketing

Lee Odden     Influencer Marketing

Influencer Marketing

In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs.

Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic, including this blog.

But there’s more to the topic than what we’ve covered here, so I’ve curated a collection of influencer marketing infographics that present a mix of statistics, best practices, research and models for planning, implementing and measuring the performance of influencer marketing. Take a look, click, download and enjoy!

Traackr Infographic
Traackr: The Many Faces of Influence also Content and Influence Framework.

the shelf infographic
the shelf40 Tips from PR Pros on Influencer Marketing also Influencer Marketing is the New King of Content

Webfluential Infographic
Webfluent: The Results of Analyzing Over 100 Influencer Marketing Campaigns

Onalytica Infographic
Onalytica: Influencer Marketing Survey

Unfunnel Infographic
unfunnel: The Marketing Influencer Lifecycle

Augure infographic
Augure: The Influencers Marketing Guide

Once you check out this collection of influencer marketing insight, you should be much better prepared to tackle the big questions about influencer marketing. Whether you’re simply trying to define what influencer marketing is, relevant to your marketing mix, to determining how to take your existing influencer relationships to the next level, there’s plenty of infotaining advice in these infographics.

Join Me for an Influencer Marketing Blab
If you would like to participate in a live Q and A with me and two other marketers involved in the influencer marketing game (Neal Shaffer and Doug Kessler), be sure to check out the Brandwatch Influencer Marketing Blab today at 11am CT.

Top image: Shutterstock

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.