The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don’t sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there’s a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center — Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land