Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile Marketing


The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Google+
  6. Pinterest

Now that we’ve covered the basics, here are some social media management apps that can also be extremely handy:

#7 – Hootsuite: Marketers can schedule posts for networks like Twitter, Facebook, Instagram and LinkedIn all from this app. Hootsuite also includes a light reporting function that is free and more advanced reporting for a cost.

#8 – Buffer: If you’re looking for a user-friendly social media scheduling tool, then you have to check out the Buffer app. Users can determine how often and at what times are optimal for publishing and begin adding messages to the queue. Analytics are also provided for each post that publishes through the app.

#9 – Sprout Social: If you’re a Sprout Social user, then this handy app can help you stay connected with all of your social networks in one place. Messages are very easy to compose and publish, and the analytics are easily accessible.

#10 – Tweet Deck: It’s no lie that Twitter can quickly become overwhelming if you take your eye off of it for too long. Tweet Deck makes it simple to monitor and interact on the topics that matter most to your brand.

Category: Content Consumption Mobile Apps

Part of being a savvy digital marketer means constantly consuming content that helps educate and provide different perspectives. The apps below can help you do just that:

#11 – Pocket: When you’re sitting at your desk or on the train or bus, you may uncover articles that you want to dive into, but not at that time. Pocket allows users to quickly discover and save articles to read when you have more time.

#12 – Feedly: If you’re looking for a one-stop place for curated news then look no further than Freedly. With this app you can easily access all of your news channels into one source in an easy-to-read format.

#13 – Mashable: The latest and greatest marketing news can likely be found on the Mashable app. The pure amount of content that they publish on a daily basis will ensure that readers are up to speed with the biggest news articles related to digital marketing.

Category: Notes on the Go Mobile Apps

You never know when inspiration might strike, or when you might receive a document that needs to be shared with other team members for editing. These apps will help keep you organized and in-touch on-the-go:

#14 – Evernote: This app has the potential to keep you more organized than you ever imagined. Not only can you take notes on-the-go but you can also create to-do lists, and sync everything between your phone, tablet and computer.

#15 – Dropbox: Storing files on a smartphone can take up an incredible amount of memory. Fortunately, there are apps like Dropbox that allow users to upload photos, documents, videos and other file types and easily share.

#16 – Google Drive: Sometimes marketers need the ability to share, and even edit files on a mobile device. Google Drive provides a great platform for creating, editing, viewing and sharing documents from anywhere.

Category: Mobile Apps You Didn’t Know You Needed

#17 – Nimble: If you’re interested in learning more about prospects that you’re pursuing, partners you have meetings with or just want to see who to connect with, Nimble is an app that you need. Nimble helps manage your relationships and personal agendas by connecting with your contacts and calendars. You can also quickly find out more information about potential connections by using the app’s discovery tool.

#18 – Perch: Have a pulse on what’s happening in your office when you’re on the go, or on the road. Perch provides a face-to-face communication with your team wherever you are.

#19 – Google Analytics: GA can be a somewhat overwhelming platform if you don’t know what you’re looking for. However, this helpful app helps users check in on key metrics and monitor real-time data with a few simple clicks.

#20 – TeamViewer: If you’re the office IT guy or need to access someone’s computer remotely than this is an app that you need to download. You can easily access Windows, Mac and Linux systems to provide any support or gain access needed to help your team.

What Are Your Favorite Mobile Apps?

The list above only scratches the surface of mobile apps that are available for digital marketers. Which apps do you find help make you the most productive?

Disclosure: LinkedIn is a TopRank Marketing client.

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.