Archives for September 2016

Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

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Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter’s annual Online Video Playbook, this infographic shows what’s cleverly referred to as ‘The Bird’s Eye View of Video’ on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren’t news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn’t changed? Disclosure. Entrepreneur


Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

5 Cool Ways to Make Marketing Magic with Interactive Content

interactive-content-marketing-magic

On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak?

Then it hit me: My smartphone can show moving pictures and auto-updated news, and it doesn’t have to be delivered by owl. AND it’s a lot more compact than the average Daily Prophet issue. Sure, we can’t play proper Quidditch yet—someone get Elon Musk on flying broomstick development—but as far as interactive content goes, Muggles have got it on lock.


5 Cool Ways to Make Marketing Magic with Interactive Content

10 Tools to Help Marketers Get More Out of Twitter

10-twitter-tools-for-marketers

Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management.

But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of it all can be daunting and even frustrating. In fact, B2B marketers use an average of 6 social media platforms to distribute content, according to the Content Marketing Institute and MarketProfs 2016 B2B Content Marketing Benchmarks, Budgets and Trends—North America report.

Sound like you?


10 Tools to Help Marketers Get More Out of Twitter

What Social Media Marketers Need to Know About Facebook Live

facebook-live-what-you-should-know

In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content.

It turns out, there’s something about watching an event unfold live that’s hard to replicate. To be there as it’s happening, in the moment with a group of friends and strangers, sharing a singular experience. It’s powerful. And it never really went out of style—it just took a while for technology to create a compelling modern version.


What Social Media Marketers Need to Know About Facebook Live

5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

state-of-inbound-2016

Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call or talking at them as they flip through a magazine.

That shift is toward inbound marketing tactics such as blogging, eBooks, whitepapers, social media marketing and dozens of other content marketing tactics—a way of effective marketing that TopRank Marketing is all about. And the growth and importance of inbound marketing is only going to grow, according to HubSpot.


5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

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How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek


Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

creative-blog-types

When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner.

Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there’s not much variety from day to day. On the other hand…

batsaneye

For dinner, we generally require some variety. Maybe it’s that no one is fully awake for breakfast, so it doesn’t matter what you eat. Maybe it’s the realization that eggs and bacon are perfect foods.


Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

Where to Learn About Influencer Content Marketing in Europe & the U.S.

influencer content marketing
As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad.

To continue building awareness of the great work my team has been doing and to share the insights I’ve learned as an active practitioner and strategist, I will be giving keynotes, solo presentations and workshops in 4 different countries over a 60 day period during October and November. Of course I will be joined by an excellent cadre of talented and experienced marketing speakers covering a range of topics, so each event is a great opportunity to learn, network and get inspired for 2017.


Where to Learn About Influencer Content Marketing in Europe & the U.S.

How Social Do Senior Marketing Executives Need To Be?

Social CMO
Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors.

The CMO is one of the most visible people within a company and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on social networks. But how many tweets, likes, shares and snaps is enough?

It is tempting for senior marketing executives to hold themselves up in comparison to professional marketing influencers who spend virtually all of their time keynoting conferences, writing books and being interviewed by the media – aka individuals as brands, or as I like to call them, “brandividuals”.


How Social Do Senior Marketing Executives Need To Be?

A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

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From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week.

But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in order to drive growth and engagement—and ultimately ROI.

However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 92% of marketers said they’re unable to say which social media tactics are the most effective. So, stretching your strategy to include every platform and tactic may not be the best way to drive the results you’re looking for.


A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

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How Mobile, Voice & Social Are Changing SEO [Infographic]
With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot’s latest infographic, based on their State of Inbound Marketing report, has the details. HubSpot

The Science of Content: TFM Research Report On Content Across 10 Industries
Technology for Marketing just released a new study of content that resonates across 10 different industries. The report found, among other things, that understanding your specific industry and audience is the key to successful content. This means knowing what type of content they like best, the best time to post, and even what headline words will get their attention. Buzzsumo


Online Marketing News: Social Changing SEO, Science of Content, Facebook Live on Desktop

How to Win Social Friends & Influence Your Customers @LeeOdden Keynote

How to Win Social Friends and Influence Your Customers

In his keynote at the Social Media Rockstar event yesterday, TopRank Marketing CEO Lee Odden opened with a heartwarming story about building influence.

For anyone who doesn’t think that building influence is something they can do, this story is a must hear (or in this case, read).

The story is about a fifth grader named Sam. Sam is an influencer. An aspiring author, Sam decided to write a book and include some of his classmates as characters. To make editing and collaboration easy, Sam wrote his book on Google Drive and shared it with his classmates, asking them to review and make edits. This small ask quickly became a competition in his classroom to be included in the story and to be involved in the project. Sam become the center of attention. Sam become influential.


How to Win Social Friends & Influence Your Customers @LeeOdden Keynote