Tiffani Allen

Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend

Tiffani Allen on Sep 9th, 2016     Online Marketing, Online Marketing News

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Email Deliverability: Unveiling the Divine Path to Subscribers Inbox
Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths. Social Media Today

Google Injects Machine Learning Into Analytics App
AdAge reports: “Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes.” This will allow marketers to view valuable insights on the go, whether it’s from an android or iOS device. Over time, the app can actually learn your data habits and pull reports automatically. AdvertisingAge

What Share of Their Budgets Are CMOs Allocating to Social Media?
According to a recent survey, CMOs are reporting they currently spend 11.7% of their annual marketing budget on social media — up from just 7.1% in August of 2011. These same CMOs predicted that in five years, they’ll spend 22.2% of their annual budgets on social. With the increasing ‘pay-to-play’ nature of social media marketing, this seems right in stride, if not a little low. MarketingProfs

Social Media Users Don’t Want News in Their News Feeds (Report)
Social media users may not want so much news on their News Feed, according to a recent report. However, politics is still one of the top discussion topics for users to engage with in comments. This report shows that user interests vary, but more widely appealing topics like humor or food are Evergreen.  SocialTimes

Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year
Snapchat has experienced amazing growth over the past year – and is forecasted to grow even more over the next. The social platform will generate over $366 million in ad revenue this year, but will nearly triple that number in 2017 with a predicted ad revenue of over $935 million. Currently, the Discover feature is generating the most revenue, but Stories are predicted to take the lead in 2017. eMarketer

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Instagram Is Finally Letting Users Zoom In on Photos and Videos
AdWeek reports: “The Facebook-owned app today announced users can now zoom in on still and moving images, a feature that will likely be a welcome addition to the platform’s more than 500 million monthly users.”  Users can now pinch to zoom in on photos and videos in their feed. AdWeek

Mobile Coupon Users On The Rise
A new report from eMarketer found that “customers spend more money, buy more products, and adopt new technologies when they’re given a mobile coupon,” MediaPost reports. By the end of 2016, mobile coupon users will increase by over 11% year-over-year to 104 million in the US alone. That same study found an increase in basket size when mobile coupons are used and higher spend after receiving a personalized coupon. MediaPost

Report: More than two-thirds of digital media time now mobile, apps 50 percent
Smartphone apps now take up 50% of all digital media time, up from 44% one year ago. While mobile is a primary access point to the digital world, this doesn’t mean that designers and developers need to focus solely on the small screen. There must be a good and continuous user experience across devices, as desktop still leads the pack in metrics like digital conversions. Marketing Land

What were your top online marketing news stories this week?

I’ll be back next week with more top online marketing news! Get your fix in the meantime by following @toprank on Twitter.

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