Ashley Zeckman

100+ Digital Marketing Tools to Help You Become A More Effective Marketer

Ashley Zeckman on Oct 13th, 2016     Digital Marketing


Here’s the honest truth: You’re busy and finding the time to be not only efficient but effective is a constant struggle.

Recent research from MarketingProfs has found that B2B companies plan to increase digital marketing budgets by 12 – 15% year over year. But are the funds being invested in the right place?

A healthy mix of talent, customer experience, process and digital marketing tools are a winning combination for digital marketing success. Below are insights into some of our tool related posts that we’ve gathered to help you choose which free or paid tools are the best fit for your organization.

Conversion Rate Optimization

Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, this post contains 21 hand-picked tools to get a better ROI on your website.

Here’s a preview of two of the tools on the list:

Crazy Egg
Crazy Egg is a platform that tracks scroll and click tracking on web pages to better understand customer interactions. Crazy Egg does a great job tracking a heatmap of where people clicked on your website.

Unbounce is a tool that makes it easy for anyone to build quality landing pages. ALong with building the landing pages, Unbounce makes it easy to conduct A/B tests to optimize for conversion rate.

For the full list, read: 21 Conversion Rate Optimization Tools to Increase ROI

Content Marketing

Planning, executing and measuring content marketing activities has become increasingly complex. The intricacies of today’s digital world require a measured approach to developing a successful content marketing strategy. These tools can help.

This tool has a built-in workflow to manage content production, content review and publishing. It also eliminates the need for time consuming planning outside of the platform with an intuitive planning calendar and distribution mechanism.

This tool combines insight (analyze pipeline impact), alignment (streamline content supply chain)  and simplicity (ease of adoption). Users can get up and running in less than an hour with limited/no IT support; addition of CMP to existing curation tool/product makes Curata a viable all-around player.

Oracle Content Marketing
This tool from Oracle supports custom workflows and uses custom rights/roles for publishing. Plus multiple tag support, real-time content scoring, multiple content formats supported, multiple ‘publish to’ locations, integration with email to dynamically produce emails, full support of metadata tags, easy connections to popular social networks, easy dashboarding of metrics and SEO advice.

Want more content tools? Read: How to Pick the Best Content Marketing Tools for Your Content Strategy

Blogging Specific Tools

Blogging has become a high-priority focus for marketers today. While there is pressure to create more and more content each year, these tools can help you focus on creating more impactful (and optimized blog content).

Portent’s Content Idea Generator
Put in a keyword, get a single headline. It’s a simple little generator, but one thing sets it above some of the other tools I considered for this list: It’s a teaching tool. Each component of the headline gets its own little mini-rationale.

CoSchedule Headline Analyzer
This tool is a favorite around the TopRank Marketing office. Users generate a score from 1-100 based on different factors of your headline. This information provides useful insight into what you can do to improve your headlines, and what you’re doing well.

Readability Text Tool
Users are able to test a URL or copy-and-paste text in, and get a detailed analysis. This tool provides useful stats on average sentence length, percentage of complex words, and more.

For access to all of the tools on this list, read: 20 Must-Have Content Marketing Tools for Writing Better Blog Posts

Influencer Discovery

Beyond the “brandividual endorsement”, people with a strong center of influence can provide valuable context and credibility to a company seeking to connect with an audience of buyers. But in an age of information overload and the ability for anyone, anywhere to publish, finding those influential connections in your industry can prove to be a challenge. Using these tools, can help uncover an influencer match.

Traackr is a premium category of service that is billed as an influencer marketing and analytics platform that helps you discover influencers, get social insights and figure out how to best connect. Features include an influencer search engine, profiles, dynamic lists, share of voice reporting, sentiment analysis, trending content and others. PR, Communications and Marketing pros use this service.

PeerIndex is now a part of Brandwatch. This tool  uses analytics from a 200m influencer index to to gather insights into the communities that you’re trying to reach.  

To start identifying your potential influencers, read: 9 Tools to Discover Influencers in Your Industry

Social Media Marketing

This list is a combination of the best social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web.

Sprout Social
This tool provides great reports for social accounts and shows social content and monitored keyword searches in one stream. You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn and Google+.

Agorapulse is a social media management toolkit for Facebook, Twitter and Instagram, supporting contest applications, monitoring, CRM and one-click, customizable ppt reports. All social content is funneled into an ’email-like’ inbox feature and syncs accounts in real time while retaining past conversations and social data from fans & followers.

This was the first software to introduce the queue publishing system allowing its users to schedule content across most social networks without having to individually schedule them. It covers all Social Networks except for Instagram, and is definitely the best publishing system out there. Buffer offers free and paid versions.

For the complete list of Social Media Marketing tools, read: A Master List of Social Media Marketing Management Tools

You can also find some platform specific tools in either of these posts:

Online Advertising

Understanding the competitive landscape is the first step in outsmarting the competition. Knowing which tools can help you beat the competition, is also incredibly important.

This tool is relatively inexpensive and has a number of options for both organic and paid search competitive analysis including: keywords, spend, ad copy and the general items one expects to find with a competitive research tool. So what makes SpyFu special?

SpyFu’s Kombat tool gives you the option to compare yourself to two other competitors directly which takes the work out of the comparison. You can see which terms you’re all bidding on and where your competitors are bidding but you are not. It also displays the changes those domains have seen over time which can be useful for assessing how your top competitors are trending.

To see what other tools made the list, read: 3 Helpful Online Advertising Tools

Tools Are Only As Good As The Work Your Team Creates

While it can be tempting to go out and find the “magical” tools that will help you create a successful digital marketing program, even more important is the quality of the work that is being created based on what you discover or execute within a tool.

I hope that this list of tools provides you with some resources to start from in your journey to create a scalable, successful program.

Disclosure: Oracle and Traackr are TopRank Marketing clients.

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.