Archives for March 2017

Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below:

Photo Credit: The Hotel Marketing Blog

Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands. Realistically, we’re all juggling many tasks and clients, trying to do the best work that we can.

While working for a top tier agency like TopRank Marketing is hard work, it also offers some incredibly rewarding opportunities. As someone that has been fully ingrained in agency life for many years, I’d like to shed a light on five lessons I’ve learned that have helped me not only survive but thrive in an agency environment.

7 Interactive Content Tools to Delight Your Audience

Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation.

In this context, interactive content makes a whole lot of sense. Why serve up nothing but plain text if, with just a little more effort, you can offer engaging experiences?

Interactive content might seem gimmicky, especially to B2B marketers. And I’ll be the first to admit: It is gimmicky. It’s absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience. Interactivity isn’t a substitute for quality, just a supplement.