Archives for August 2017

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories.

Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital Summit Minneapolis how to become more compelling storytellers.

Stories Are What Make Us Who We Are

The stories we’re told affect our actions. As Shawn pointed out, after we watch an action movie like Fast and Furious, we might drive a little faster and pretend we have a stick shift once we leave the movie theater. But it can go beyond that.

Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can.

How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward. And, his ability to grow the talent he manages, the product he sells and the bottomline.

So, how did he get there? In his Digital Marketing Summit presentation on Tuesday, Donnelly shared what he learned through his MBA, adding “business IQ” to his repertoire of design skills. Here are the three areas he suggested you can grow in – with or without an MBA.

How to Use Audio to Engage Customers in a Connected World

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it?

Of course you have. It happens to all of us, and there’s a clear explanation for it.

“People remember things via audio signal better, longer, and stronger than when they see visually,” said Gabe Tartaglia in his presentation at Digital Summit Minneapolis: Engaging in a Connected World with the Power of Audio.

The field of neuroscience is increasingly measuring and shedding light on this phenomenon. Today’s marketer needs to be paying attention.

The Screenless Revolution

In his role as Vice President of National Vertical Sales for Pandora, Tartaglia has an inherent interest in this dynamic. And here’s why he believes it matter to all of us: “We are entering the age of voice.”

How to Tame the Wild Wild West of Social Media Reputation

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand?

At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable.

The Audit

Start by searching your company name and all variations of it, says Hall. You can use a simple spreadsheet or a database to keep track of the channel name, followers, last activity, link and log if there were any brand issues.

Once you have found all the rogue channels, you need to determine if it is a relevant channel or if it needs to move to the takedown.

5 Ingredients to Master the Perfect Content Marketing Recipe

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

To help set the stage for her session, Ashley asked: who is fried on content marketing? To no one’s surprise, nearly every marketer in the room raised their hands.

As Ashley shared, there are four reasons why content creation and strategy fries our brains:

  • Consumers are overloaded
  • Audiences are becoming more sophisticated and demanding
  • Teams aren’t strategic with their content
  • Brands can’t keep up with demand

12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS

As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. Fortunately for us, there are a plethora of ways to gain this knowledge.

One of the most effective (and my personal favorite) ways to keep learning is to attend industry conferences. Not only do these events provide a ton of information, but they also allow you to surround yourself with other like-minded marketers that you can connect with and learn from.

Not everyone can attend multiple conferences throughout the year so it’s essential to make those that you do go to, count. I know from experience that it can be incredibly overwhelming to decide which sessions to attend  So don’t get caught working out your itinerary between sessions, because you may kick yourself later for missing something important.

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion
A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable

AI is Analyzing You on Social Media for Marketing Research
With so many people using social media, there are no shortage of habits and behaviors to monitor and aggregate. AI marketing solutions company Ayzenberg is using machine-learning algorithms to analyze social speech and create actionable data for segmenting and profiling customers. The Next Web

Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away.

So, how can we take to the sky and get our audience to surrender to our content? By crafting a  narrative that has empathy, humility and wit. And there’s certainly no better person to look to for inspiration than comedic treasure Tim Washer, Creative Director of Marketing for the Service Provider Division for Cisco.

15 Ways to Supercharge Your Digital Marketing

15 Ways Supercharge Digital Marketing

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales.

To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing Summit Minneapolis conference for their quotable advice. Marketers from companies like 3M, Thomson Reuters, IBM, The Economist Group, BMC Software, Pandora, Salesforce, Adestra, Schwinn Bicycles, SEMRush and our own agency, TopRank Marketing have joined experts including Seth Godin and Ann Handley to share their pithy tips on a variety of digital marketing topics.

What topics you ask? How about: Content Marketing, Influence, Social Storytelling, Artificial Intelligence, Email Marketing, Social Customer Service, Purposeful Marketing, Reputation Management, Thought Leadership, Audio Marketing, Creative Content & Promotion, SEO, Design Thinking and Marketing with Micro-influencers.

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days.

Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this post serve as your guide to the Mini Apple and beyond.

More Than Meets the Eye

If you’ve seen the movie Fargo or other representations in pop culture, you might be led to believe we Minnesotans are a bunch of hot-dish devouring, “OHHH-kay den” saying, lutefisk loving northerners.

How 6 B2B Brands Climbed to New Heights with Content Marketing

Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results.

In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective. The remaining 66% of B2B marketers feel their content marketing efforts are unsuccessful.

If you’re among those 66 percent-ers, it’s okay. After all, failure is just a stepping stone on the path to success. To help you recalibrate your content strategy for high-flying results, we’ve highlighted how six B2B brands use content marketing to fuel their business and what you can learn from each one.

#1 – Cisco

Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence

Everything You Need to Know About Using Video in Social Marketing [Infographic]
We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see. MarketingProfs

2017 Google Consumer Confidence Report
Digital Examiner recently conducted a survey to determine how much consumers trust the information they are served in Google search results. The trust for Google remains high despite recent commentary surrounding alleged biases, with 72% of consumers saying they trust search results. Digital Examiner