Archives for September 2017

An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

Can you imagine life before Content Marketing World?

I can’t, and I will only be attending my third year of this information-packed conference this week.

What Joe Pulizzi, Cathy McPhillips and the rest of the team at Content Marketing Institute have built over the past 7 years is truly amazing. Each day is filled with learnings from top content marketers, fun games and lunch and learns and awesome after-parties.

Below you’ll find fun some highlights from our involvement from Content Marketing World’s inception, to happenings at the conference this week. Enjoy!

50 Influential Women in Content Marketing 2017

50 Influential Women Content Marketing

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.

For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!

content marketing influencer network visualization traackr

We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

Great Scott!

Image via Tumblr

The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.

Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.

Since our blog started in 2003, we’ve made some bold marketing predictions of our own. In this post, we’re hopping into our time machine and traveling back in time to see which of our top marketing predictions hold true as we look ahead to 2018.

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]
In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today

New Report: Millennials Hate Apps With Uncool Design
A new Comscore report shows that logos matter to millennials, and that they’re eager to delete apps from their phone if they don’t like how they look on their screen. Other findings from the report include Snapchat’s return to popularity with millennials and Facebook’s continued dominance of the mobile app market. Ad Age