It’s October and you know what that means? Its B2B Marketing influencer speaker list time again.
One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.
As usual, I used the influencer marketing platform Traackr to import the list of speakers from #mpb2b 2017 and rank them according to a combination of topical resonance and relevance as well as network reach related to “b2b marketing”. Of course, use of their platform in this way is like 1% of what Traackr can do. I imagine they cringe every time I use their robust tool for such a simple list – but hey, they provide me with access and I use the tool as I see fit.
To clarify, my agency TopRank Marketing is also a paying customer of the Traackr platform for clients, where it is used in support of B2B influencer marketing programs for brands like SAP, BMC Software, McKesson and others in ways that are more in line with the platform’s capabilities.
This is a legit list that recognizes people creating content around B2B marketing that resonates with their social following. At the same time, sometimes people take lists a little bit too seriously, so let’s have a little fun here and there with some special “awards”.
First, here are some “compelling” stats about the people on this year’s list:
- 40% are women
- 14 are CEOs
- 4 are CMOs
- 6 are named Chris
- 12 have beards
And the “Khaleesi of Content” Award goes to:
Ann Handley @marketingprofs
Chief Content Officer
MarketingProfs
Here’s the 49 additional B2B marketing speakers that came up in the search for influencers:
Pam Didner @pamdidner
Senior Marketing Consultant, Author, Speaker
Relentless Pursuit
Michael Brenner @BrennerMichael
CEO
Marketing Insider Group
Winner of the “nicest guy you’ll ever meet in marketing” award
Lee Odden @leeodden
CEO
TopRank Marketing
Winner of the “Puts himself in his own list” award – actually, it’s legit
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
Katie Martell @KatieMartell
Marketing Consultant
Katie Martell, On-Demand Marketing
Winner of “I will always remember the marching band at B2B Forum” award
Christopher Penn @cspenn
Vice President of Marketing Technology
SHIFT Communications
Winner of the “You think you know AI? I AM AI!” award
Kerry O’Shea Gorgone @KerryGorgone
Director of Product Strategy, Training
MarketingProfs
Jon Miller @jonmiller
CEO and Co-Founder
Engagio
Winner of rocket scientist marketer AND serial entrepreneur award
Doug Kessler @dougkessler
Creative Director & Co-Founder
Velocity Partners
Winner of the “I swear and people love me for it” award
Carlos Hidalgo @cahidalgo
Founder & CEO
VisumCx
Joe Pulizzi @JoePulizzi
Founder
Content Marketing Institute
Also Co-Founder & Board Member, The Orange Effect Foundation
Winner of “I’m doing whatever I want from now on” award
Mark Schaefer @markwschaefer
Keynote speaker
Schaefer Marketing Solutions
Pawan Deshpande @TweetsFromPawan
CEO
Curata
Ashley Zeckman @azeckman
Director of Agency Marketing
TopRank Marketing
Mary Ellen Slayter @RepCapital
Owner
Rep Cap
James Thomas @jthomas_44
CMO
Allocadia Software
Chris Chariton @cchariton
Senior Director, Marketing & Business Development
GTM
Samantha Stone @samanthastone
Founder & CMO
The Marketing Advisory Network
Stephan Hovnanian @stephanhov
Content Solutions Architect
Bambu by Sprout Social
Raviv Turner @ravivturner
Co-Founder & CEO
CaliberMind
Heidi Cohen @heidicohen
Chief Content Officer
Actionable Marketing Guide
Tim Washer @timwasher
Creative Director, SP Marketing
Cisco
Winner of “deadpan everyman funnyman” award
Justin Gray @Jgraymatter
CEO
LeadMD
Nancy Harhut @nharhut
Chief Creative Officer
Nancy Harhut & Associates
Andrea Fryrear @AndreaFryrear
President and Lead Trainer
AgileSherpas
Tamsen Webster @tamadear
Founder and CEO, Strategic Speaking
Winner of “I’m on the same list as Tom” award
You Mon Tsang @youmon
Founder and CEO
ChurnZero
Bob Meindl @BobMeindl
Director, Marketing
Cisco
Mitch Joel @mitchjoel
President
Mirum Agency
Winner of “best looking bald man dressed in black” award
Bill Sebald @billsebald
Founder / Partner / SEO
Greenlane Search Marketing
Dayna Rothman @dayroth
VP Marketing & Sales Development
BrightFunnel
Winner of “coolest tattoos on a marketer” award.
Chris Arrendale @Arrendale
CEO & Principal Deliverability Consultant
Inbox Pros
Chris B Wilson @DrSocialMedia
Inbound Consultant
HubSpot
Chris Marr @chrismarr101
Founder & Director
Content Marketing Academy
Winner of “the best accent, ever” award
Ahava Leibtag @ahaval
President
Aha Media Group
Derreck Kayongo @DerreckKayongo
CEO
Center for Civil and Human Rights
Jessica LaHaie @JessieLaHaie
Influencer Relations Coordinator
TechSmith Corporation
Brian G. Peters @Brian_G_Peters
Digital Marketing Strategist
Buffer
Michelle Huff @michelle_huff
Chief Marketing Officer
Act-On Software, Inc.
Meagan French @mkfrench
Founder and President
Lotus Growth
Tom Webster @webby2001
Vice President, Strategy and Marketing
Edison Research
Winner of “I’m on the same list as Tamsen and she’s kicking my butt” award
Scott Monty @ScottMonty
CEO & Co-Managing Partner
Brain+Trust Partners
Jason Hsiao @jason_hsiao
President & Co-Founder
Animoto
David Berkowitz @dberkowitz
Chief Strategy Officer
Sysomos
Alison Levine @Levine_Alison
Executive Producer — The Glass Ceiling, Follow Your Dream
Chris Goward @chrisgoward
Founder & CEO
WiderFunnel Marketing Optimization
Matt Childs @MattyChilds
Director of Digital Marketing Sales, North America
Brightcove
Melissa Case @startabuzz
Corporate Blog Manager
Citrix
Joe Chernov @jchernov
CMO
InsightSquared
Winner of “most epic beard on a CMO” award
If you’re a conference organizer looking for influential speakers on all topics around B2B marketing, then this list might be a good reference for your 2018 planning.
And if you’re attending MarketingProfs B2B Forum in Boston this week, there’s an entire schedule of talented marketers enlisted to share their B2B knowledge bombs on you including this fine group.
TopRank Marketing will be participating in the B2B Forum with Alexis Hall and Dan Rasmussen attending. Ashley Zeckman and I will also be involved with multiple presentations including:
- Wednesday at 3:15pm, From Why to ROI: B2B Influencer Marketing Case Studies for Success with Lee Odden
- Thursday at 11:15am, What You Know About Content Marketing—FoGetAboutIT—This Is ABM with Joe Chernov, Meagan French, Justin Gray & Lee Odden
- Friday at 10:30am, Scrappy B2B Creativity Hacks with Nick Westergaard, Ashley Zeckman & Andy Hunt
We hope to see you there! If not, be sure to follow us on the conference hashtag #mpb2b and @toprank.
