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Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Posted on Apr 13th, 2018
Written by Lane Ellis
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  • Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows
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    Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

    Influencer Marketing Has Hit Cryptoworld
    The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday

    Google launches Reach Planner for YouTube & video ad forecasting in AdWords
    Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Marketing Land

    80% Lose Trust in Local Businesses if Online Information is Incorrect
    Businesses that have incorrect or inconsistent information online lose trust among 80 percent of consumers, while even out-of-date or poor quality photos cause 50 percent of consumers to have diminished trust, according to a recent report. Small Business Trends

    Google Switches to Infinite Scrolling Mobile Search Results
    Mobile Google search users will see infinitely-scrolling SERP entries in a test the Internet giant recently began rolling out, replacing multi-page results with a seemingly endless number of clickable “more results” offerings. Search Engine Journal

    Facebook Discusses How Feed Algorithm Works
    Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal

    One in three trust an influencer’s words over what a brand says
    Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. ZDNet

    In a recent survey conducted by DemandWave, 70% of B2B marketers said their No. 1 digital marketing objective is to generate more or higher quality leads.

    Pinterest reports 50% gain YoY in SMB advertisers
    Pinterest’s SMB advertiser numbers have increased by 50 percent, with 1.5 million businesses using the platform to reach customers. The company has also announced the international expansion of its brand and agency-targeted Promoted Pins “Promote” button. Marketing Land

    How Brands Are Getting More Sophisticated at Using Location Data
    More sophisticated use of location data will drive related ad spending to $38.7 billion by 2022 according to recent research, and AdWeek explores how location data can best be harnessed and how it has evolved over time. AdWeek

    First look at Instagram Nametags, its clone of Snapchat QR codes
    More details and the first screenshots of Instagram’s forthcoming Nametags feature — similar to Snapchat’s Snapcodes offering — are now available, giving additional insight into how Instagram’s implementation of a special image scanning system will work. TechCrunch

    ANA finds only 36% of marketers say their influencer marketing is effective
    Just 36 percent of marketers consider their influencer marketing efforts to be effective, according to a recent Association of National Advertisers (ANA) report, however even more — some 44 percent — believe the jury may still be out on influencer effectiveness. The Drum

    ON THE LIGHTER SIDE:

    Marketoonist Cartoon: marketing at the point of sale

    A lighthearted look at the point of sale from Tom Fishburne – Marketoonist

    Here’s why Sesame Street is turning to Kickstarter for the first time – Fast Company

    Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling – AdWeek

    Enter the Intense World of Competitive Yo-Yoing – Wired

    Impressive! Man Doubles Podcast Audience Overnight By Convincing Coworker to Listen – The Hard Times

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Lee Odden – 46 Speakers to See at Pubcon Florida 2018 — Bill Hartzer
    • Lee Odden – I asked the world’s Top 100 digital marketers for advice. Here’s how they responded. — Medium
    • Lee Odden – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ (client)

    Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.