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CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way,…

Ashley Zeckman

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular…

Lane Ellis

How to Build a Resilient Evergreen Content Marketing Forest

Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell…

Joshua Nite

Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a…

Nick Nelson

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA),…

Lane Ellis

CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing

Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually…

Ashley Zeckman

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise.…

Anne Leuman

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part…

Lane Ellis

Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler…

Anne Leuman

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it…

Lee Odden

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in…

Lane Ellis

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg…

Nick Nelson