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Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado…

Lee Odden

Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

The digital marketing landscape is changing at a rapid pace, with many organizations planning to…

Alexis Hall

What You Need to Know About Optimizing Content for Voice Search

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home,…

Kevin Cotch

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go…

Joshua Nite

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

"Be the Best Answer” is an expression my team and I have used many times…

Lee Odden

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Need help understanding Machine Learning? We now live in an age where machines can teach…

Lee Odden

Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan

Content is both king and kingdom in a digital world full of stories. Brands and…

Lee Odden

How 7 Brands Connect With Audiences Through Long-Form Video Content

Content comes in many forms, including social media messages, blog posts, video, and more. But…

Anne Leuman

B2B Content Marketing Benchmarks: How We All Can Do Better

B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally…

Joshua Nite

The State of Minnesota Marketing: Insights from 6 Minnesota Brands

Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names…

Lee Odden

Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users…

Lee Odden

How We’re Building a Content Marketing Dream Team

As the digital landscape continues to grow and shift, digital marketing — particularly content marketing —…

Caitlin Burgess