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Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in…

Lane Ellis

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg…

Nick Nelson

What Does ‘Quality’ Really Mean in Content Marketing?

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to…

Joshua Nite

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools…

Lane Ellis

CMWorld Interview: Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing…

Ashley Zeckman

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s…

Nick Nelson

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals,…

Lane Ellis

Becoming a Better Marketer by Embracing Your Passions Outside the Office

In the first post I ever wrote for the TopRank Marketing Blog, I reflected on the marketing lessons I’d picked…

Nick Nelson

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are…

Alexis Hall

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests 'subscription Groups' that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of…

Lane Ellis

CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute's Cathy McPhillips draws several commonalities between content…

Nick Nelson

5 Powerful Types (And Examples) of Link-Worthy Content

Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy…

Anne Leuman