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To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

Modern marketers understand that quality, engaging and relevant content is at the core of any…

Alexis Hall

SEO + Paid Search: An Aristotelian Lesson in Search Marketing Integration

The first search engine was created in 1990, over two millennia from when Aristotle, the…

Anne Leuman

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword…

Lane Ellis

How to Survive the Social Media Midlife Crisis

Time moves faster on the internet. Last month’s memes are about as relevant as a…

Joshua Nite

Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging…

Alexis Hall

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly One in Four Americans is Online ‘Constantly’ More than a quarter of U.S. adults…

Lane Ellis

54 Artificial Intelligence Powered Marketing Tools

The expression, “Marketers are data rich and insight poor” is more true today than ever.…

Lee Odden

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent…

Lee Odden

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Networking Platforms’ User Demographics Update 2018 -  The most widely-used social media platform in…

Lee Odden

B2B Podcasting: What, Why and How

Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an…

Joshua Nite

4 Integrated Content Marketing Insights From the Trenches of Online Dating

Left. Left. Left. Right. Left. No, this is not an army drill. These are the…

Anne Leuman

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day - McDonald’s made a major play to…

Lee Odden