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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

With IGTV, Instagram Takes Aim at YouTube Instagram has added the ability to upload videos up to an hour long,…

Lane Ellis

CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has…

Ashley Zeckman

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain…

Caitlin Burgess

Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny…

Joshua Nite

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the…

Lane Ellis

CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an…

Ashley Zeckman

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print…

Ashley Zeckman

The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly…

Nick Nelson

Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been…

Lane Ellis

How to Select the Right Type of Video for Your B2B Marketing Goals

Mugatu is onto something ... According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced…

Anne Leuman

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m…

Caitlin Burgess

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of…

Lane Ellis