Alexis Hall

Alexis Hall

5 Tips to Help You Become a Prolific Content Creator

Alexis Hall on Sep 15th, 2015     Content Marketing, Content Marketing World, Online Marketing


The demand for consistent content creation has forced many marketers to take shortcuts. Shortcuts may enable you to get to an outcome faster, but it is often a worse outcome. Using shortcuts to create more content faster can help you to achieve more volume, but at some point, the quality goes through the floor.

Quantity and quality are not opposites. They can exist simultaneously. In fact audiences today demand that they do. To meet that demand, Jay Acunzo, Vice President of NextView Ventures, identified in his presentation at Content Marketing World 2015, that you must be, or nurture in your organization, the prolific content creator.

Being a prolific content creator doesn’t just mean creating more “stuff”, working faster or tapping into some secrets of the interwebs. Being a prolific content creator is something different. According to Jay there are 5 things which prolific content creators do really well in order to achieve the elusive quality and quantity of content.

Alexis Hall

Creating a Content Galaxy: How to Save Time and Improve Quality with Repurposing from Amy Higgins #CMWorld

Alexis Hall on Sep 10th, 2015     Content Marketing, Content Marketing World, Online Marketing

Amy Higgins ImageOn the second day of Content Marketing World, it is apparent that one of the huge pain points of this industry is the struggle between quality and quantity of content. We all seem to feel the need to create more content and publish more often, in order to be seen. However, we also feel the squeeze of resource and time constraints.

Given this struggle, it is no surprise, that the room is packed front to back for 101 Ways to Repurpose Content, a session from Amy Higgins, Senior Manager of Social Media for Zendesk.

Amy opens by assuring the room that with proper planning you can have it all, quantity and quality of content. She shares three primary ways to gain efficiency to ramp up volume and create better content.

Alexis Hall

5 Step Algorithm Hack to Achieve Greater Social Visibility from Erin Monday #CMWorld

Alexis Hall on Sep 9th, 2015     Content Marketing World, Online Marketing


I would consider myself an excellent Googler. As a consumer and a digital marketer, I have believed that you can find almost anything with a few quick keystrokes into the search engine.

However, recently I found myself querying “healthy smoothie recipes”. Millions of results, but the first page of results were mostly mass produced round ups, not what I was looking for. I opened Instagram on my phone and searched again “healthy smoothie recipes”.  Bingo. Hundreds of beautiful foodie images appeared. I become a follower, consumer of content and a prospect of at least 5 new brands.

User behavior, like mine, is evolving. Whether social media provides better results or is just more convenient because you’re already on the app, more people are using social media to research and discover than ever before. According to Twitter, there are 19 billion searches on Twitter every month.

Alexis Hall

How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

Alexis Hall on Aug 13th, 2015     Content Marketing


As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years.

Over the past five years, I’ve consulted with clients as marketing automation conversations evolved from “what’s that” to “someday” through to the vendor selection, planning, implementation and measurement of a system. Interestingly, 78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution, but getting from the “someday” to the “planning” can be daunting.

Alexis Hall

4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

Alexis Hall on Jul 9th, 2015     B2B Marketing, Digital Marketing

Marketing Budget

Raise your hand if you’ve ever encountered a situation like the one described below:

It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off.

You begin rocking through your amazing slide deck, chock full of powerful data points such as the number of Facebook Likes and banner ad clicks. Everything seems to be going great, and you know that this is the year you’ve finally proven the value of digital marketing and will win more budget. This means more budget to create additional content, place more ads and maybe even hire a great agency to help augment internal marketing efforts.

“Sure.” your CEO says, “That all looks great, but what are we going to get out of it?”

Alexis Hall

Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

Alexis Hall on May 19th, 2015     Marketing PR Conferences, Online Marketing

Ann Handley Authority Rainmaker 2015

“Do you have any mustard?”

“Give me the mustard.”

“Pardon me: Do you have any Grey Poupon?”

These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it.

In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.

There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity?

It starts with being really good at the basics, like brand voice.

Not More Content…Ridiculously Better Content

Alexis Hall

Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Alexis Hall on May 18th, 2015     Marketing PR Conferences, Online Marketing

Sally Hogshead Keynote

Why is Jägermeister the bestselling liquor brand that no one likes?

Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out.

This illustrates what Sally Hogshead suggested in her opening keynote at Authority Rainmaker – different is better than better. Sally is a best selling author, keynote speaker and marketer who has consulted for brands ranging from BMW to Target.

Sally says that the uniqueness of a brand is what can be translated into their competitive advantage. When you are able to put that competitive advantage into words, it translates into something people will evangelize and purchase.

Alexis Hall

How to Create a Remarkable Content Experience with Podcasting

Alexis Hall on May 15th, 2015     Marketing PR Conferences

Jerod Morris - Authority Rainmaker 2015

Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work.

Podcasts numbers have been growing steadily for years.  As smartphone ownership explodes, internet connectivity increases and the consumers’ desire to consume niche content on demand grows, podcasting becomes more popular.

The average podcast is about 35 minutes. Compared to the average length of a user engagement with a blog post, Tweet or even white paper – 35 minutes presents a tremendous opportunity.  Combined with the particular intimacy of the medium, the podcast has the ability to create a deep and lasting impression of your brand with your prospect.

Alexis Hall

3 Ways to Create a Lasting Customer Relationship Online

Alexis Hall on May 14th, 2015     Marketing PR Conferences

Pamela Wilson - Authority Rainmaker 2015

A warm handshake, an inviting smile and a shared joke. These types of in-person interactions create a personal connection that builds trust. As more and more business today is conducted on the internet, brands are challenged to create a warm customer experience online which is crucial to build the trust required for transaction.

In this post, we cover three basic tactics which build a warm experience in person and how that translates to the online experience as told by Copyblogger’s Pamela Wilson at Authority Rainmaker 2015.

3 Ways to Create a Warm Customer Experience in Person

  1. The Introduction – A warm introduction is the first step in building trust with a prospect. Introducing yourself can make your prospect more open to hearing from you and more likely to listen.
Alexis Hall

5 Tips for Digital Marketing Newbies to Survive and Thrive

Alexis Hall     Digital Marketing


Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie.

Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me?

Since then, TopRank Marketing has changed and grown in many ways, just like I have. In fact, TopRank has doubled in size in the past year and will soon be moving to a larger office space.

Alexis Hall

How to Dominate Search Results With Your Brand – Brian Clark Tells All

Brian Clark - copybloggerIf you create content and no one can find it, then what is the point?

On TopRank’s Online Marketing Blog we know that SEO is a crucial step in the amplification of content.  As Lee likes to say, “Content isn’t really great until someone finds, consumes and acts on it.”  Yet, I know from working with clients ranging from enterprise to small business, SEO is not always part of the content development process.

Whether it’s a lack of SEO know-how or a fear of old fashioned ideas like keyword stuffing, Brian Clark, CEO of Copyblogger Media aimed to break down those walls and show online marketers how to dominate search results with content.

Alexis Hall

Andrew Davis Offers 5 Secrets to Bigger, Better Marketing Results with Less Content

Andrew DavisInformation Overload:

17 new web page are published every second.

2 million blog posts are published everyday.

As marketers and content producers, we are indeed, contributing to the information overload of the consumer.  Digital marketers spend a huge amount of time churning out and branding content. However, we don’t spend nearly enough time thinking of creating a content brand.

Yes, there is a difference between branded content, and a content brand. Branded content is created for a company. It typically takes a corporate-centric view of the world and hopes consumers embrace the brand.