Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy.
The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, there are an average of 9,000 snaps per second and over 8 billion video views on the platform per day.
So, how fitting that the session I attended about Snapchat Marketing at Social Media Marketing World yesterday started strong with the panelists sending videos of the audience to their respective Snapchat audiences.
In this session, led by Carlos Gil of BMC Software, these brand marketers and Snapchat influencers shared some wisdom on how they use Snapchat to create connections and build engagement.