Ashley Zeckman

Ashley Zeckman

The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017

Ashley Zeckman on Dec 12th, 2016     Online Marketing

2017-social-media-marketing-predictions

Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users.

If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with audiences on social networks has become increasingly difficult.

Just a couple years ago, brands were able to build audiences on platforms like Facebook and get in front of the vast majority of their followers without investing in social advertising. These days, the average brand on Facebook will only reach 1-2% of their audience without boosting posts. Need proof? The amount spent on social advertising has increased by 234% in the past seven years. Ouch!

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Social Media Marketing Posts of 2016

Ashley Zeckman on Dec 8th, 2016     Social Media

top-social-media-marketing-posts-of-2016

If you look at almost any set of statistics from 2016, it’s pretty clear that business is booming for social platforms. Consumers are lining up in throngs to setup and utilize accounts, and ad spend is steadily increasing each year.

A study from HootSuite found that nearly 50% of consumers have interacted with companies on at least one of their social networks. That’s great news! But don’t celebrate just yet.

As competition continues to rise for consumers attention, brands will need to up the ante on delivering quality social media content to their followers, in preferred formats.

Ashley Zeckman

The Future of Content Marketing: Experts Share Content Predictions for 2017

Ashley Zeckman on Dec 5th, 2016     Content Marketing, Online Marketing

2017-content-marketing-predictions

At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.

In order for us to look to the future of content marketing, we have to take a critical look at the past and present. One  that we have always known to be true is that creating content just to improve rankings and to say that you “do” content marketing is never going to be good enough. So many marketers get caught up in creating content for content’s sake and find that they’ve wasted hours, months or years developing messages that nobody will ever read or share.

Ashley Zeckman

Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips

Ashley Zeckman on Dec 1st, 2016     Online Marketing

digital-marketing-quick-tips

For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy.

This year, let’s change our perspective. Instead of letting things slip with the notion that you’ll pick back up in the new year, finish 2016 with a bang!

This post has a little bit of everything to keep you motivated and ranges from social media marketing, to email marketing and SEO.

Pick the top one or two items that you’re struggling with most this time of year and commit yourself to maintaining a laser focus through the end of the year.

Ashley Zeckman

12 Reasons The TopRank Marketing Team is Thankful for Our Clients

Ashley Zeckman on Nov 24th, 2016     Digital Marketing

toprank-marketing-gives-thanks-clients

Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned.

This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

We are incredibly honored and thankful to work with such an amazing group of clients. To celebrate these great people, I’ve reached out to some of our team to share what they are thankful for and have learned from our rockstar clients.

Lee Odden – CEO

lee-odden

Ashley Zeckman

50 Influential Women in Digital Marketing: North Stars & Rising Stars

Ashley Zeckman on Nov 14th, 2016     Digital Marketing, Online Marketing

50-influential-women-digital-marketing-2016

Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented and inspirational women that are making moves and serving as a shining examples for other digital marketers.

To create this list of inspirational women in digital marketing, we pulled 25 of the top brand marketers from our list last year (our North Stars), and asked each of them to nominate someone (our Rising Stars) that they thought were deserving of having a light shone on their awesome work.

In addition to featuring insights about these savvy digital marketers, we asked each of our North Stars to share their inspiration for their own work, and asked what inspired them about their Rising Star nominations.

Ashley Zeckman

“Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley

Ashley Zeckman on Nov 3rd, 2016     B2B Marketing, Online Marketing

ann-handley-birthday

Ever so often, you come across someone that inspires and motivates you to be better, to reach for more. Sometimes this will be someone that you know, but often, it’s someone that you admire from afar. For me (and many other marketers), that person is MarketingProfs’ Chief Content Officer, Ann Handley.

In addition to being an incredibly talented and brilliant B2B marketer, Ann is a wonderful person. Her wit, charm and friendly demeanor will wrap you up in a ball of marketing love and make you feel like you’ve known her your whole life.

Our team has had the distinct pleasure of partnering with with Ann on several projects. As busy as Ann is making B2B marketing magic, she is a fantastic collaborator and co-creator. I have been given the opportunity to work with her on several ocassions and have reveled in every minute of it.

Ashley Zeckman

7 Spookily Successful Digital Marketing Campaigns for Halloween

Ashley Zeckman on Oct 31st, 2016     B2B Marketing, B2C Marketing

spookily-successful-digital-marketing-campaigns

Q: What’s the ratio of a pumpkin’s circumference to its diameter?
A: Pumpkin Pi

All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4 billion dollars this year, the highest in survey history.

Depending on your line of business, this presents an enormous opportunity for marketing departments to help generate a ton of cash over a short amount of time. However, the bar is incredibly high and competition is stiff, which means that consumers are looking for clever, creative and memorable marketing campaigns. The seven spooktacular campaigns below made their mark this year.   

Ashley Zeckman

MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Marketing PR Conferences

mpb2b-2016-wrap-up-post

When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the Disneyland of marketing conferences, the MarketingProfs B2B Marketing Forum and it was time to get back to reality.

Ann Handley (or Mary Poppins for the sake of this blog post) and her team at MarketingProfs have created something truly magical. From the moment you walk in the door to the time you board your plane home, you feel like you’re surrounded by people that “get you” and experience the same B2B marketing struggles that you do. 

Ashley Zeckman

Insanely Effective Content Marketing with Limited Resources, Budget & Time

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Content Marketing

chris-moody-ge-digital-mpb2b-2016

Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right.

If the statement above sounds right to you, congratulations!

For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that is typically top of mind, every day.

In his presentation at MarketingProfs B2B Forum, Chris Moody, Content Marketing Leader at GE Digital helped ease the pain for B2B marketers. Chris shared insight into some concepts that can you do more with less, as well as some tips and tricks to get you on the right path.

What is the Current State of Marketing?

He opened with a quote from one of my favorite shows, Silicon Valley.

Ashley Zeckman

Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Content Marketing

jason-miller-linkedin-mpb2b-2016

True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash:

If you don’t like the world, then change it.”

As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such as the fact that:

  • 60% of B2B content goes unused (Content Marketing Institute & MarketingProfs)
  • 44% of consumers consider ending a brand relationship because of irellevant promotions (Chief Marketing Officer Council)

How can marketers overcome these challenges? Below are a few ways that LinkedIn built their content empire.

Focus on Goals, Objectives, Strategy & Tactics

When starting down this journey, LinkedIn had a singular goal:

Ashley Zeckman

Learn How to Turn Your B2B Content Marketing Into A Profit Center

Ashley Zeckman on Oct 24th, 2016     B2B Marketing, Marketing PR Conferences

joe-pulizzi-mpb2b-2016

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in the process?

Last week at the MarketingProfs B2B Marketing Forum, Content Marketing Institute Founder Joe Pulizzi shared some insider tips and secrets for companies that want to leverage their content to generate revenue.

When the godfather of content marketing has a session that describes how to profit from content creation, it’s a must-see. Why? Who better to speak on the subject than someone who has built a content media company from the ground up, with enormous success?