The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza
The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content than ever.
But more isn’t always better.
Uberflip’s amazingly talented and entertaining VP of Marketing, Hana Abaza opened up day two of the Uberflip Experience conference to have a frank conversation about content marketing supply and demand.
Marketers Are Focusing on the Wrong Things
Here’s the harsh (and somewhat funny) reality for marketers:
- 90% of marketers think they’re productive, but they also work on weekends. (Workfront & Harris Poll)