Ashley Zeckman

Ashley Zeckman

Celebrate Your Freedom From These 4 Tired Content Marketing Tactics

Ashley Zeckman on Jul 4th, 2016     Content Marketing, Online Marketing


Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors.

Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired content marketing tactics. This is a declaration that removes antiquated approaches to content marketing and instead focuses on creating value for their customers in a way that builds a better future.

Recent research has found that over 80% of marketers are creating content,which means that the competition for customer attention is becoming increasingly difficult. Now is the time for marketers to break free of tired content tactics and begin creating more memorable interactions with customers. As you continue to execute and refine your approach to content marketing, make sure that you avoid making the following mistakes. 

Ashley Zeckman

8 Smart Social Media Platform Marketers Creating Awesome Content

Ashley Zeckman on Jun 22nd, 2016     Online Marketing, Social Media, Social Media Tool


There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms.

Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To find relief, marketers have begun taking advantage of the many social media monitoring and publishing tools available on the market today. These tools help with everything from scheduling and publishing social posts, to providing insights into content performance and audience segmentation.

To help you keep abreast of the latest social news, I’ve uncovered 8 awesome content creators that work for some of today’s top social media monitoring platforms. In this post you’ll find information about these social media mavens as well as insight into some of their killer content.

Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile Marketing


The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

Ashley Zeckman

Report: Social Media Examiner 2016 State of Social Media Marketing

Ashley Zeckman on May 31st, 2016     Social Media


It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you.

Social Media Examiner recently released their 2016 State of Social Media Marketing Industry Report which dives into the responses of over 5,000 marketers who share their top priorities, successes, failures and outlooks for social media marketing.  This post will dive into a few of the highlights that I found most interesting from this year’s report.

Ashley Zeckman

4 Tasty Content Marketing Recipes to Grill Up on Your Day Off

Ashley Zeckman on May 30th, 2016     Content Marketing


If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial Day marks one of the first holiday’s of the summer that give busy professionals a chance to take an extra day to unwind and enjoy the warm summer months.

If you’re taking the time to read this on your day off, the least I can do is offer you some helpful content marketing recipes for a successful holiday BBQ. A successful meal and content marketing plan both require a full range of elements to meet the needs of your audience, whoever they may be. The four recipes below will help you get started.

Ashley Zeckman

Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy

Ashley Zeckman on May 19th, 2016     Digital Marketing, Online Marketing


There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word.

The interconnectivity of today’s world is helping to keep marketers honest. Even one bad experience can ruin a company’s reputation and cause irreversible damage to their business.

When companies hire individuals or agencies to help with their digital marketing initiatives, they want to work with marketers that stand for the same things that they believe in.

Ashley Zeckman

LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

Ashley Zeckman on May 17th, 2016     Content Marketing, LinkedIn, Online Marketing



Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming.

And it’s not going to slow down. In fact, 76% of marketers recently surveyed shared that they planned to create even more content in the coming year.

Part of the problem is that despite best efforts, content is not always as targeted as it should be. So while readers may stumble into an article thinking it can help solve their problems, they often make it halfway through the content before realizing the material is not for them (hopefully that is not happening in the case of this article).

Ashley Zeckman

Cutthroat Digital Marketing: 5 Rules to Help You Crush the Competition

Ashley Zeckman on May 9th, 2016     Digital Marketing


Yesterday, started like any other Sunday. We went to brunch at our favorite spot and sat down to enjoy the breakfast arepas that I dream about all week.

Then, out of nowhere, I recognized someone sitting at the end of the bar. It was Cutthroat Kitchen’s Alton Brown. It took everything I had not to fangirl on him and walk up gushing about how life changing his show has been.  

Instead of interrupting his meal, we decided to “play it cool” and offer to order a round of drinks for the Food Network star and his guests. Once he found out that we had offered this gesture, he came up, introduced himself and asked if he could take a photo with us. Does it really get any better than that?

Ashley Zeckman

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom


Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.

Ashley Zeckman

Learn How to Create a More Effective Influencer Marketing Strategy

Influencer Marketing Lee Odden

“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden

In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people.

I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden). I was overwhelmed by how humble and happy he was to collaborate with me. Why? Because Lee and the team at TopRank Marketing had found ways to feature him previously and begin building that relationship.

Ashley Zeckman

What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing

Ashley Zeckman     Social Media


Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated marketplace.

Today, Instagram boasts over three hundred million users. Recent research has also found that over 50% of individuals on Instagram follow brands on the platform.

All of the information above should lead marketers to one simple conclusion: Instagram has definite potential for engaging both B2B and B2C audiences.

Earlier this week, I had the privilege of attending a session at Social Media Marketing World that included Matt Rozen, the Director of Social Media at Adobe and Jenn Beening, the Social Media Planner for San Diego Zoo Global. Both of these companies have done amazing things with their branded Instagram accounts and shared some very useful tips for other companies trying to improve their strategy for marketing their brand through Instagram.

Ashley Zeckman

4 Components of a Killer Content Marketing Tactical Plan on LinkedIn

Ashley Zeckman     LinkedIn


“People spend time on other social networks, but they invest time on LinkedIn.”

For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a  quality audience within a professional context.

Furthermore, professionals engage with purpose and content on LinkedIn including:

  • 9 billion impressions per week
  • 15x content than job postings in the feed
  • 57% of visits coming from mobile

There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content. Below are 4 content marketing opportunities shared by LinkedIn’s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.