A well-performed waltz can move those watching it unfold on the dance floor. The audience can get caught up in the seemingly intricate steps and the flow with which the dancers move.
However, one small misstep can change the entire vibe for both the audiences and the dancers. As with dancing, influencer marketing can be both beautiful, and filled with stumbling blocks.
Influencer marketing has become a much larger part of the way that successful brands approach digital marketing. In fact, a recent study from McKinsey found that influencer marketing (which falls under Word of Mouth marketing) shows an average of a 37% higher retention rate and twice the amount of sales when compared to paid advertising on its own.