Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media.
There is an enormous amount of opportunity for brands today to incorporate strong visuals as part of their overall digital marketing strategy. One of the biggest opportunities is on social networks.
Recent research has found that people only retain 20% of text that is read without visuals. What that should tell you is that in order to help your prospective and customers retain information, you MUST include compelling imagery.
In Social Media Images Part 1 we discussed the proper image sizing, best practices and tools. In part 2 we will explore inspirational brand examples and tips for uncovering imagery.