Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right.
If the statement above sounds right to you, congratulations!
For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that is typically top of mind, every day.
In his presentation at MarketingProfs B2B Forum, Chris Moody, Content Marketing Leader at GE Digital helped ease the pain for B2B marketers. Chris shared insight into some concepts that can you do more with less, as well as some tips and tricks to get you on the right path.
What is the Current State of Marketing?
He opened with a quote from one of my favorite shows, Silicon Valley.