Ashley Zeckman

Ashley Zeckman

Grab Your Jacket – The Windy City Blows In Big Talent For SES Chicago 2011

With over 70 sessions SES Chicago running November 14-18, 2011 is a virtual smorgasbord of information for Marketing and SEO professionals alike.  Many topics will be covered including: PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more.  With so many sessions to choose from where should you begin?  Below are a list of ‘must see’ sessions that I will be sure to check out while I’m there.

#1 – Winning! Measuring Social Media Success

While I doubt that Eli Goodman and Tami Dalley will be channelling Charlie Sheen I am still very interested to hear their take on measuring the success of social campaigns.  I would recommend having your social media metrics handy if possible ( I know I will), so that you can apply the speakers instruction on estimating the value of your fans and followers in real time.  Who knows, we may find that we score better than anticipated.

Ashley Zeckman

6 Tips For More Effective Email Marketing Campaigns

Does Your Inbox Look Like This?

We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back. It’s a single action that can cause people to unfriend, unfollow, or unsubscribe.  What are they?  Emails!  Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.

Creating an effective email marketing campaign is not always an easy task.  However, there are a few things to keep in mind that may help take some of the fear out of launching your own campaign.  Not every campaign will be successful but if you’re good about analyzing results, admitting shortcomings and making changes, who says you can’t learn from your mistakes?

Ashley Zeckman

4 B2B Social Media & SEO Blunders to Avoid

B2B Social Media BlundersThere are some things that you can’t take back: including what you release on the Internet.  With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better).  Creating an effective online marketing plan amongst all the changes on the social web isn’t easy, but here are a few things you may want to avoid.

#1: Flying By the Seat of Your Pants

A “lets throw stuff at the wall and see what sticks” approach will only take you so far in social media.  Consider your internet marketing plan to be just as essential as your traditional sales and marketing plans.  Below are some questions you may want to ask yourself when creating your social content marketing strategy:

Ashley Zeckman

#MIMASummit: Avinash Kaushik Keynote on Improving Engagement Through Innovation

Avinash Kaushik

Photo from our interview with Avinash at SES Hong Kong

The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google.  Avinash was a very funny and engaging speaker.  Nothing was off limits during his keynote.  Caught in the crosshairs of Avinash’s presentations were what he called “small” local companies (General Mills, 3M, etc) that dared to provide a “less than ideal” user experience.

Innovation was the topic of the morning’s keynote, ranging from which companies are a good (and bad) example of implementing innovation to proper metrics to show success.

What Are the 3 Definitions of Innovation?

Ashley Zeckman

#MIMASummit: 6 Tips for Developing a Best Practices Approach to Social Media Measurement

Chuck Hemann MIMA Summit 2011All marketers wish they knew how to better measure results, engage their audience, and measure ROI. Chuck Hemann opens up by warning that he won’t solve all of our problems but he will provide guidance on how to approach them.

Proper Planning Prevents Poor Performance

There are 5 key steps that each marketer must take to create a successful social media campaign.  What does this include?

  • Listening to what is being said online
  • Assessing the marketplace
  • Engaging with current and prospective clients
  • Measuring is a way for us to optimize
  • Improving our strategy as we learn more

According to Hemann listening and measurement are the two most important ingredients for success.  You cannot successfully execute on one without the other.  Below are a few of the best practice approaches that Hemann shared with the audience at today’s session.

Ashley Zeckman

Get Optimized & Start Engaging: Essential Social Media Marketing Tips

Ashley Zeckman     Online Marketing, SEO, Social Media

[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ.  A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She’ll be sharing her smarts here and  helping to elevate TopRank’s Marketing to more impressive levels of awesome.]

The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did.  Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients.