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Author Archive: Ben Brausen


Ben Brausen

Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

One Comment | Posted by Ben Brausen on Oct 17th, 2014 in Online Marketing, Online Marketing News |

Twitter Vs Facebook

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter

Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook

Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can’t track the return on their investment, according to a study released today by the Content Marketing Institute. AdAge

Ben Brausen

Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

5 Comments | Posted by Ben Brausen on Oct 10th, 2014 in Online Marketing, Online Marketing News |

Marketers Twisted Cross Channel Attribution

Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting the dots. Direct Marketing News

Report: We’re Spending 49% More Time in Social Media Apps vs. Last Year - Do you feel more social than you did a year ago? Or at least more mobile? Localytics, a mobile marketing and analytics platform, took a a closer look to see how mobile app engagement has intensified over the last 12 months. Our time spent on mobile apps now exceeds our time spent on desktop browsing. SocialTimes

Ben Brausen

Online Marketing News: Goodbye Yahoo! Directory, Panda Gets Another Update, Pinterest Gets Targeted

2 Comments | Posted by Ben Brausen on Oct 3rd, 2014 in Online Marketing, Online Marketing News |

Rise Of Mobile Video

In Two Years, Mobile Video Viewers Have Increased 400% - There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video views have increased 400% in the last two years, doubling in the last year alone. Right now, 25% of all video views are happening on a mobile device and that number is expected to double again by 2016. Marketing Pilgrim

Facebook Announces The New Atlas: A Cross-Platform Ad Network - As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City. Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of Atlas, announced the relaunch in a blog post. AllFacebook

Ben Brausen

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

4 Comments | Posted by Ben Brausen on Sep 26th, 2014 in Online Marketing, Online Marketing News |

SMB Media Spend

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ

A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, Twitter’s short video sharing social network, reveals new data from GlobalWebIndex. AllTwitter

Pinterest and Instagram are Strongly Associated with Smartphone Addiction - A study from Baylor University on smartphone addiction found that certain activities — notably Pinterest and Instagram — “are associated significantly with cellphone addiction.” Interestingly, Internet use and gaming were not associated with addiction. SocialTimes

Ben Brausen

Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

One Comment | Posted by Ben Brausen on Sep 19th, 2014 in Online Marketing, Online Marketing News |

Media Time On Social

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter

The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States? Find out more from this informative infographic. AllTwitter

Ben Brausen

Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

5 Comments | Posted by Ben Brausen on Sep 12th, 2014 in Online Marketing, Online Marketing News |

Twitter Adds Buy Button

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter

Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained flat at 48.9%, as its 92% year-over-year increase in revenues was on par with the overall gains. Display ad spending showed more rapid growth, more than doubling en route to 41.5% share of total revenues, up from 35.7% the year prior. MarketingCharts

Ben Brausen

Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

One Comment | Posted by Ben Brausen on Sep 5th, 2014 in Online Marketing, Online Marketing News |

10 Reasons Social Is Good For Business

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter

Bing Launches Conversational Search - In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Search Engine Land

Facebook Drives More In-Store Sales for Small Businesses Than Pinterest or Twitter [Study] - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily influence their decision to make in-store purchases. ClickZ

Ben Brausen

Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

3 Comments | Posted by Ben Brausen on Aug 29th, 2014 in Online Marketing, Online Marketing News |

Marketers' Perceptions of Real-Time Marketing Infographic

Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs

Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given code on your web page. Search Engine Land

Ben Brausen

Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Comments | Posted by Ben Brausen on Aug 22nd, 2014 in Online Marketing, Online Marketing News |

Revenue Pinterest

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent. AllTwitter

Digital Marketing Performance Increasingly Affects CMO Compensation [Study] - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is “excellent.” ClickZ

Ben Brausen

Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

Comments | Posted by Ben Brausen on Aug 15th, 2014 in Online Marketing, Online Marketing News |

Pins And Tweets On Mobile

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter

Foursquare Releases Social Search-Centric Redesign - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its core functionality on August 6 that instead focuses on social search. ClickZ

Ben Brausen

Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough

3 Comments | Posted by Ben Brausen on Aug 8th, 2014 in Online Marketing |

A Google Minute

What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes

Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter brought hashtags to the attention of the cultural masses, and it feels like hardly an hour passes now without seeing a hashtag plastered across a billboard, movie trailer or TV commercial. AllTwitter

Pinterest Adds to Its Functionality With Icebergs Acquisition - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features Pinterest has launched lately, will change how content is curated and utilized within the platform, say industry participants. ClickZ

Ben Brausen

Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

5 Comments | Posted by Ben Brausen on Aug 1st, 2014 in Online Marketing, Online Marketing News |

2014 Digital Spending Trends

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter

Introducing the Internet.org App - Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. Facebook

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