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Author Archive: Brooke Furry


Brooke Furry

How to Get Executive Buy-In for Your B2B Influencer Marketing Program

6 Comments | Posted by Brooke Furry on Sep 24th, 2014 in Influencer Marketing, Online Marketing |

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Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample.

Professionals with clout are engaged in active digital conversations about things that matter to them with their audiences – audiences that contain buyers that are influenced about which products and services they buy. According to a study by Nielsen, 85% of consumers seek out trusted expert content when considering a purchase.

Brooke Furry

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

10 Comments | Posted by Brooke Furry on Mar 26th, 2014 in Email Marketing, Online Marketing |

Email Marketing Tips

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too.  Please welcome Brooke as a contributor to Online Marketing Blog! 

If an email arrives in Judy’s inbox and she never opens it, was it worth the send?

Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value know that regular, consistent email campaigns can accomplish great things. But even if you’re sending something you think your target audience will love, who’s going to know, care, or click if you can’t get them to open it?

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