Caitlin Burgess

Caitlin Burgess

Boost Your Social Media Advertising Success with These 6 Pro Tips!

Caitlin Burgess on Apr 20th, 2017     Social Media, Social Media Advertising

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.

But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).

Caitlin Burgess

What’s Next for Twitter? Social Domination or Eminent Failure?

Caitlin Burgess on Apr 11th, 2017     Social Media

Despite recent improvements to user experience and platform flexibility, the struggle to retain and attract new users—and grow revenue—is still real for Twitter. And, unfortunately, these may be the least of the platform’s worries these days.

From widespread trolling and harassment to simply having a confusing interface, Twitter is drawing criticism for nearly every aspect of its operation. In addition, after shutting down Vine and cutting more than 300 jobs last fall, more fuel was added to the claims that Twitter was getting closer to death.

So … Is Twitter Dying?

As an eternal optimist, I’m not ready to say Twitter’s fate is doomed. As WIRED’s Davey Alba said earlier this year, while Twitter may be a bit of a mess—it still has some real potential and value to offer.

Caitlin Burgess

3 New Facebook Updates, Features Businesses Should Take Advantage Of

Caitlin Burgess on Apr 4th, 2017     Facebook, Social Media

From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months.

For the average user, these changes are making it easier and more fun to share and engage on the platform. For businesses, the changes are likely overwhelming, with many wondering how they can adapt to these changes, turn them into a marketing advantage and ultimately reach a piece of the platform’s 1.23 billion daily active users.

If you’re part of the latter scenario, we’d like to help you out a bit. Below we highlight some of the latest updates and new features that businesses should take note of, as well as some tips on how to take advantage of them to further your social media marketing efforts.

Caitlin Burgess

Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

Caitlin Burgess on Mar 29th, 2017     Influencer Marketing, Interviews

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home.

Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies. However, in our thirst more knowledge, we often don’t get to see who these leaders are in full living color.

To bridge the gap between person and marketer, we’re kicking off an exciting new “Behind the Curtain” interview series—which, if you haven’t guessed, is inspired by Dorothy Gale and the classic film, The Wizard of Oz.

Caitlin Burgess

12 Helpful Tips for Effectively Using Social Media at Events

Caitlin Burgess on Mar 21st, 2017     Social Media

From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another.

And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you get with industry thought leaders, peers, customers, and prospects at these real-life events is simply priceless. But that doesn’t mean we should forget about your digital tools—especially social media—to make the absolute most out of your attendance.

With that said, as TopRank Marketing CEO Lee Odden, and team members Ashley Zeckman and Josh Nite, prepare to head off to Social Media Marketing World in sunny San Diego, CA this week—what better time to highlight some tips on effectively utilizing social media to engage, connect, and build personal and brand awareness at an event?

Caitlin Burgess

5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

Caitlin Burgess on Mar 14th, 2017     B2B Marketing, B2C Marketing, Digital Marketing

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities.

While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with.

To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries and 39 sub-sectors.

Caitlin Burgess

8 Important Questions Your Social Media Marketing Strategy Must Answer

Caitlin Burgess on Mar 8th, 2017     Digital Marketing, Social Media

Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey.

But as the social media landscape continues to evolve, competition for audience attention is stiff. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to Social Media Examiner’s 2016 Industry Report. As a result, many brands and marketers feel their social media marketing strategy needs to incorporate a little bit of everything to compete.

Caitlin Burgess

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Caitlin Burgess on Feb 28th, 2017     Social Media

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.

Of course, with nearly every brand using social—as well as frequent tweaks to platform algorithms—the competition to stand out in news feeds has never been more fierce, with brands fighting for visibility and engagement.

As a result, many brands and marketers are looking for creative ways to up their social media marketing efforts. But while being creative is a must, some opportunities may be right in front of you.

Caitlin Burgess

5 Ways to Level Up Your Content Marketing Maturity

Caitlin Burgess on Feb 21st, 2017     Content Marketing, Digital Marketing

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level.

But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity.

Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step.

Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next.

Caitlin Burgess

Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

Caitlin Burgess on Feb 14th, 2017     B2C Marketing, Digital Marketing

While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives.

As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales.

With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands.

#1 – M&M’s

Chocolate is arguably one of the top go-to Valentine’s Day gift items. But with probably thousands of options to choose from, candy makers face some stiff competition.

Caitlin Burgess

SEO Checklist for Content Marketers: 21 Common Mistakes to Avoid

Caitlin Burgess on Feb 7th, 2017     SEO, SEO Tips

SEO Checklist to Avoid Mistakes

With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce.

As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever your audience is searching.

But as seasoned marketers know, SEO has gone through a tremendous evolution since its early days of keyword-focused content. With more than 2 trillion searches happening on Google every year, today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.

Caitlin Burgess

The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers

Caitlin Burgess on Jan 24th, 2017     B2B Marketing

Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for.

However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius’ new report, The B2B Buying Disconnect.

Of course, that’s not the whole story. While technology vendors—namely their marketing and sales teams—play an undeniably important role in the purchasing process, they may be missing the mark or leaving opportunities on the table by focusing on the wrong things. And that’s precisely what TrustRadius’ study aimed to uncover.