Caitlin Burgess

Caitlin Burgess

9 Awesome Tools To Up Your Instagram Marketing Game

Caitlin Burgess     Social Media

instagram-marketing-tools

Instagram has come quite a long way in its short life. From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social network with more than 400 million monthly active users.

According to a 2015 report, Instagram is the most important social network to American teenagers. But Instagram isn’t just for teens. Brands are also embracing it as a valuable engagement and marketing tool. In fact, 85% of top brands are using Instagram, according to a report by Simply Measured.

But the question for many brands is: How can I get the most out of my Instagram efforts?

Well, one way is embracing tools that help you easily and regularly post, engage, sell, manage accounts and measure results.

Caitlin Burgess

Learn How to Create a Better Customer Experience with Omni-Channel Marketing

Caitlin Burgess     Content Marketing, Digital Marketing

omni-channel-marketing

In today’s world, the customer experience extends beyond the walls of a brick and mortar store. Customers engage with your brand through content that’s spread across multiple channels and accessed by multiple devices. And with so many possible touch points, it’s becoming increasingly important for brands to ensure consistency throughout–especially for their millennial audience.

A survey by SLD, a customer experience software and services provider, revealed that 44% of millennials surveyed expect their experience to be consistent across all devices. In addition, 60% said that they expect the same experience across all customer touch points–from phone service to in-store and digital interactions.

So how do you create that consistent customer experience? Through omni-channel marketing.

Caitlin Burgess

What is a Content Marketing Strategy (And Why Do I Need One?)

Caitlin Burgess     Content Marketing, Digital Marketing

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With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide marketers with another way to engage with their target audience.

Rather than pushing out a one-size-fits-all message, content marketing allows you to give your audience tailored, relevant and meaningful information. It helps you build a trusting relationship with your audience–often times before they even become a customer.

But just because you do content marketing, doesn’t mean you’re doing it effectively. According to the Content Marketing Institute and MarketingProfs annual research report, 55% of marketers said they didn’t know what content marketing success or effectiveness looked like. This is where a content marketing strategy can help you define a path to successful content creation.

Caitlin Burgess

What is Content Marketing? Definition, Examples & Resources for Learning More

Caitlin Burgess     Content Marketing

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Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and using the information they discover to make their purchasing decisions. In fact, research shows that B2B buyers conduct an average of 12 searches before ever going to a brand’s site.

Of course, this means that traditional advertising and marketing techniques are becoming less effective, and many marketers are looking for another way to successfully reach their audiences. And that way is through content marketing.

What is content marketing?

Let’s dive in.

Caitlin Burgess

How Social Media Can Drive Success on Your Content Marketing Roadtrip

Caitlin Burgess     Content Marketing, Social Media

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I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one of their top five content marketing tactics.

I like to think of social media as the vehicle that drives your content where you want it to go. But as social media continues to evolve, it’s important to remember that we’re not driving down a one-way street. Social media presents more opportunities than just a dissemination platform. It can also be used as a means for engaging your online community, publishing and targeting specific content and building brand awareness.

Caitlin Burgess

3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

Caitlin Burgess     Digital Marketing, Online Advertising

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In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance.

As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, according to the Content Marketing Institute and MarketingProfs.

But, the question is: Are you using all the weapons in your content marketing arsenal?

Including digital advertising such as paid search ads, boosted social posts or remarketing in your tactical mix can help you hit your target. How? Well, consider the following facts and stats:

Caitlin Burgess

Is Your Digital Marketing Strategy Red Carpet Worthy?

Caitlin Burgess     Digital Marketing, Online Marketing

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The music. The movies. The stars. The glitz. The glam. And, of course, the flawless—or sometimes flawed—red carpet looks.

Oh yes. It’s Oscar Season.

What’s been dubbed as “Hollywood’s Biggest Night” is set for the eve of Sunday, Feb. 28. And while watching one of your favorite stars take home a golden statue can be exciting, it seems like the one thing people are most eager to see are the gorgeous looks stars are rocking on the red carpet.

But looking radiant on the red carpet isn’t just about finding the perfect shoes or the perfect dress or having every hair in place. It’s about the entire ensemble working together to pull off the perfection to make you unforgettable.

Caitlin Burgess

Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

Caitlin Burgess     Content Marketing

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As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement.

Video has been viewed as an effective marketing tactic for a number of years. However, the time and resources needed to create quality video had many marketers focusing on other things. Fortunately, the introduction of real-time video platforms and applications such as Ustream and Meerkat now presents marketers with some fairly easy and cost-effective video content marketing options.

And the launch of real-time video applications could not have come at a better time. Why?

Caitlin Burgess

7 Ways to Optimize Your Web Content for Humans & Search Engines

Caitlin Burgess     Content Marketing, Online Marketing, SEO, SEO Tips

optimize for humans

In case you haven’t heard, Search Engine Optimization (SEO) is not dead. In fact, SEO is an absolute must for successful content marketing, but gone are the days where the first two words dictate how you execute the third.

Ever since Google dropped its Penguin update in 2012, user experience has become the primary focus of good SEO. Yes. Today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.

Now, I’m pretty confident that everything I just said isn’t news to you. However, actually accomplishing that perfect balance may be something you’re still working on. And that’s where I aim to help.

Below are some best practices and tips for optimizing your on-page content for human users and search engines:

Caitlin Burgess

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

Caitlin Burgess     Content Marketing, Online Marketing

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For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media.

And in today’s socially connected world, marketers are increasing their use of earned media as a contact marketing tactic as it continues to be a crucial factor in consumer decision making.

In fact, a study by Nielsen and InPowered shows that expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories. The study also showed that earned media is 88 percent more effective than owned media content alone.

Caitlin Burgess

Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices

Caitlin Burgess     Content Marketing, Influencer Marketing

Influencer-Marketing

While the world is more connected than ever, it’s also more cluttered than ever. Yes. It’s the age of information overload, and competition to get noticed is fierce. As a result, marketers are focusing on creating scalable content that gets shared more often and reaches more people by using influencer content programs.

Influencer marketing often refers to celebrities or brandividuals advocating for a brand. Influencer content goes beyond advocacy to focus on the actual content being produced for marketing. Influencer content isn’t something new, but the digital era has changed how it’s used. Influencer content marketing in its current form started gaining momentum in 2014, and it’s now the fastest growing and most cost effective marketing channel.