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Author Archive: Emily Bacheller


Emily Bacheller

Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14

2 Comments | Posted by Emily Bacheller on Mar 30th, 2014 in Social Media, Social Media Marketing World |

A panel discusses social media ROI

Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite. Since social media is typically less of a sales tool and more of a means of nurturing new leads and maintaining a relationship with current customers, putting a price tag on social media can be a difficult thing to do.

The C-Suite will always be concerned with profit, so it’s imperative that marketers can either prove that social media is making their brand money by generating new leads or saving their brand money though customer retention.

Nick Robinson of SAP, Scott Gulbransen of DSI (formerly of H&R Block) and Lewis Bertolucci of Humana were all faced with the challenge of measuring social media ROI for their respective companies. At Social Media Marketing World, these big-brand marketers shared their secrets for measuring social media ROI in a session moderated by social ROI expert Nichole Kelly:

Emily Bacheller

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

15 Comments | Posted by Emily Bacheller on Mar 30th, 2014 in Social Media, Social Media Marketing World, Social Media Tool |

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.

Emily Bacheller

How Content Plus an Influencer Network Can Grow Your Business

2 Comments | Posted by Emily Bacheller on Mar 28th, 2014 in Content Marketing, Social Media Marketing World |

Lee Odden

Photo credit: DJ Waldow

Your customers are experiencing content shock. Every day there is more content being created than the day before, and it’s up to savvy content marketers to cut through the noise and increase the number of people who view and engage with their content.

After years of experience, Lee Odden has learned that co-creating content with influential people in your industry can give your brand the visibility that your content needs to succeed. Co-creating content can help you increase the content’s exposure, grow out your social following and increase your brand’s influence.

An excellent example of co-created content is the SlideShare presentation Riding the Waves of Social Media: 38 Tips from the Pros that Lee created for this conference: SMMW14. He’s also co-created 36 Content Marketers who Rock for Content Marketing World 2013 because co-created content works!

Emily Bacheller

Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

9 Comments | Posted by Emily Bacheller on Mar 27th, 2014 in Social Media, Social Media Marketing World |

Jay Baer

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have?

What resource is this, you ask? Your employees.

Jay Baer, CEO of Convince and Convert explains that when your employees are satisfied with their job, they become your biggest brand advocates. True advocacy is born from culture, not technology or marketing.  Brand advocates, whether they are your customers or employees, appreciate and relate to the culture of your company.

Your employee’s happiness can also have a huge impact on your brand’s social media success. In fact, in 2012, 40 of the top companied to work for were also some of the most successful companies in social media.

Emily Bacheller

5 Reasons Why We Can’t Wait for Social Media Marketing World 2014 #SMMW14

Comments | Posted by Emily Bacheller on Mar 5th, 2014 in Marketing & PR Industry, Social Media Marketing World |

Social Media Marketing World 2014

Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean.

When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates. Those who really want to to succeed at social media marketing are like expert surfers, continuously swimming in the seas of change, riding the waves of trends, finding the best tools to keep their boards working well and keeping a close eye on the horizon for new best practices.

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