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Author Archive: Jesse Pickrain


Jesse Pickrain

Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

2 Comments | Posted by Jesse Pickrain on Sep 11th, 2014 in Content Marketing, Content Marketing World, Online Marketing |

Jason Miller and Shafqat Islam

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred.

Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger. He then cited the following George Bernard Shaw quote:

If at age 20 you are not a communist then you have no heart. If at age 30 you are not a capitalist then you have no brains.

Jesse Pickrain

Three Stories That Will Help Content Marketers Win With Storytelling

One Comment | Posted by Jesse Pickrain on Sep 11th, 2014 in Content Marketing, Content Marketing World |

Shane Snow

Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post:

“Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords is ‘storytelling.’ Marketers are obsessed with storytelling and conference panels on the subject have fewer empty seats than a Bieber concert.

Funny thing is, storytelling has been the buzzword off and on since advertising became a thing. It’s always coming out of the buzzword pile because, at the end of the day, storytelling is a skill. Stories have been an essential driver of change throughout human history. For good and for ill.”

Jesse Pickrain

TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps

One Comment | Posted by Jesse Pickrain on Sep 10th, 2014 in Content Marketing, Content Marketing World |

Lee Odden

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement.

As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing.

What is an influencer? In a recent interview featured in Ann Handley’s Entrepreneur Magazine column, Lee described influencers as having “subject matter authority, credibility amongst a network and most importantly, the ability to affect actions amongst a network.”

Jesse Pickrain

5 Creative SEO Copywriting Methods for Boring Topics

13 Comments | Posted by Jesse Pickrain on Sep 9th, 2013 in Content Marketing, SEO |

Creative Content for Boring TopicsIf Alan Shumway doesn’t read your blog, he’s as good as fired.

We’re about two months into Q3 and Alan already blazed through 90% of his annual budget. It’s only his second year as IT director for a small staffing company, and the bosses are breathing down his neck to make things right. Q4 looks even worse.

Now imagine your business provides a solution that will not only allow Alan to make his budget this year, but also project future costs with laser-like precision. It’s an ideal fit. The problem is reaching him.

There are thousands of other blogs trying to do the exact same thing – get the attention of IT decision makers like Alan – not to mention all the other internet noise. According to Mashable, over 2 million blog posts are written every day.

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