What does Van Halen have to do with Search Marketing?
Let’s find out with John Marshall of Market Motive.
Marshall starts out by illustrating Van Halen’s very unique pre-show requests.
Specifically, Van Halen was very clear that in their dressing room, there should be M & M’s, but no brown M & M’s.
The business lesson of the brown M & M’s is ‘lose early’. They used the brown M & M’s as an indicator of whether or not the contract had been read. If not, then they knew everything needed to double checked including many steps in the contract meant to protect the band and the equipment used during the show.
As a marketer, you will end up in situations where you cannot move the decision makers. So, if you are going to lose – lose early.