Clay Shirky, Author of Here Comes Everybody, kicks off SES San Jose 2009 as today’s keynote speaker.
He dives right in and shares a story about HSBC, which launched a program to acquire new accounts from college students. In doing so, some less-than-great details about the program like extra fees started to enraged those who had signed up.
Instead of students being upset, but having no way to congregate, an upset student decided to rally other students via Facebook starting a group called ‘Stop the Great HSBC Graduate Rip-off!!!’.
Before the offline rally could happen, HSBC stepped in and tried to right the wrong specifically because – as Shirky says – “Their customers had become organized. Facebook has become not only a social network, but a site of organization.”