A study from Ericsson reports that by the year 2020, there will be over 50 billion internet-connected devices. That means consumers will be able to create, consume, publish interact and transact anytime, anywhere.
Many companies are responding to the rise in information access and consumption by creating even more content to stand out. A LOT more content.
But is more content better?
With over 24,000 gigabytes of data uploaded every second (Internet in Real Time) I think it’s safe to say information overload already has enough of “more content”.
BuzzSumo released a report in conjunction with Moz based on analysis of 1 million articles and found that this increase in content production has a promotion problem: 50% of content gets 8 shares or less.