Companies large and small continue to evolve and even grapple with how to scale meaningful connections with prospects, customers, the media, potential employees and many other constituents.
One of the most valuable and overlooked resources for social engagement with the public are the people within a company. Looking beyond the corporate communications and marketing department, companies like Dell (a TopRank client) are making major investments in time and resources to recruit, train and support their employees to be brand ambassadors on the social web.
Getting SMaC’d at Dell: So far, 10,000 Dell employees have become social media certified by the Dell SMaC initiative. The goal is much larger than that though – Dell has 100,000 employees world-wide. One way Dell is energizing social media education and communications of the larger vision is through an UnConference, where employees create and deliver the agenda themselves.