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Author Archive: Miranda Miller


Miranda Miller

Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

2 Comments | Posted by Miranda Miller on Apr 19th, 2013 in Online Marketing, Online Marketing News |

The Power of SMS Marketing

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day. See more insights at SlickText.

Eric Schmidt Predicts “Entire World” Will be Online by 2020

Never mind that just 38% of the world’s population use the Internet today; within a decade, every person on the planet will be connected through the web. So said Google chairman Eric Schmidt recently in a public Google+ status update.

Miranda Miller

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

14 Comments | Posted by Miranda Miller on Apr 17th, 2013 in Online Marketing, SEO Tools, Social Media Tool |

Engage influencers with social toolsThis month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!

Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity.

Miranda Miller

Online Marketing News: Where Brands Are Social, Google Places Updates & the Big Data Disconnect

One Comment | Posted by Miranda Miller on Apr 12th, 2013 in Online Marketing News |

Where Brands Are Social - Technorati Media

Technorati Media Shares: Where Brands Are Social

Over 90% of brands recently shared with Technorati Media that they have a presence on Facebook, with Twitter and YouTube comig in second and third with 85% and 73%, respectively. Just 26 percent of brand managers report a presence on Google+, lower even than Pinterest at 41%. According to their 2013 Digital Influence Report, Technorati also found that “brands are spending the largest parts (nearly 75 percent) of their digital budget on display advertising, search and producing video. Spending on social, including influencer outreach, makes up only 10 percent of brands’ digital marketing spend.”

Miranda Miller

Online PR for Brands: How to Make Company News, Real News

6 Comments | Posted by Miranda Miller on Apr 10th, 2013 in Blogging, Online Marketing, Online PR |

Online PRMost companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder that companies trip over themselves to come up with a regular stream of PR related content.

Unfortunately, lower barriers to entry for publishing and distributing information have resulted in a plethora of non-news littering the web.

Is there any harm in “putting it all out there,” as in writing and distributing a press release for every event, newsworthy or not? I’d argue that yes, there is potential harm. As an industry journalist, I’ve personally become annoyed with companies or PR people sending me twice-weekly emails about everything under the sun. Whether someone has moved up internally or a company is seeking another round of funding, isn’t exactly compelling news.

Miranda Miller

Online Marketing News: Google Updates, Email Marketing Insights & Content Marketing Success

6 Comments | Posted by Miranda Miller on Apr 5th, 2013 in Online Marketing News |

 

CMI Content Marketing Framework

7 Step Framework Demonstrates Core Elements of Successful Content Marketing Strategies

There is no silver bullet in content marketing, yet there are core, common elements to successful content marketing strategies, says Content Marketing Institute. They’ve shared their content marketing framework to help marketers increase their own chances of success, along with a whitepaper expanding upon each of their seven identified elements. See The CMI Content Marketing Framework: 7 Building Blocks to Success for more.

Businesses Plan to Spend More on Email Marketing in 2013

A new report from iContact found that 56% of businesses surveyed plan to increase their email marketing in 2013. Just 1% said they plan on cutting back. Other key findings from their survey of SMBs with revenue between $1 million and $50 million include:

Miranda Miller

11 Blog & Social Content Marketing Tools I Use (Almost) Every Day

29 Comments | Posted by Miranda Miller on Apr 4th, 2013 in Blogging, Content Marketing |

Tools for social and blog content creationContent creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years.

Companies are now fully aware that simply distributing information on a regular basis is not enough. As Lee pointed out in a recent article on the reasons companies are challenged by content creation, “Anyone with half a brain can create information, but ‘content’ implies usefulness or utility.”

At TopRank, part of my job is the creation of content for our own channels – this blog, Facebook, Twitter, LinkedIn, etc. I also assist clients in planning and developing engaging, interesting content for their unique audiences and business needs. As a result, my day typically goes something like this:

Miranda Miller

Real-Time Marketing Smarts: Companies Killing It with Off-the-Cuff Content

12 Comments | Posted by Miranda Miller on Apr 3rd, 2013 in Online Marketing, Online Marketing Strategy, Social Media |

Real-time marketing examples for brandsReal-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.

At TopRank, we coach brands on careful planning, implementation, measurement and ongoing improvement based on insights. But how can brands maintain quality and ensure thoughtful content if they’re expected to produce and launch it in minutes?

Perhaps the best known example of this strategy recently was Oreo’s infamous Superbowl tweet. They showed just how effective social listening is, when their “You can still dunk in the dark” branded image was retweeted over 16,000 times.

Miranda Miller

Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video

7 Comments | Posted by Miranda Miller on Mar 29th, 2013 in Online Marketing, Online Marketing News |

Digital accounts for 57% of media time daily

Digital Now Accounts for 57% of Daily Media Consumption

Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels for radio, TV, social and other forms of content consumption in record numbers, especially in China and UAE. Social increasingly dominates the time that consumers spend online; globally, social accounts for 48% of total digital time.

Digital 2013 – A Global Analysis of How Consumers Spend Their Media Time is based on more than 32,000 internet users from 31 countries, with surveys answered in the final quarter of 2012.

Miranda Miller

Creative Content Marketing at Scale: Lee Odden at #SESNY

One Comment | Posted by Miranda Miller on Mar 28th, 2013 in Content Marketing, Online Marketing, Search Engine Strategies |

Creative Content Marketing: Winning Hearts, Wallets and Minds - Lee OddenContent marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality.

Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker. Lee gave his Creative Content Marketing: Winning Hearts, Minds & Wallets presentation this morning to a room packed with marketers striving to improve their content strategy.

Miranda Miller

The Secrets to Driving Social Commerce: Google & Mel Carson on Social ROI at #SESNY

4 Comments | Posted by Miranda Miller on Mar 28th, 2013 in Search Engine Strategies, Social Media |

Secrets to Driving Social CommerceIn advance of their SES New York session on social commerce, I wanted to see what tips and tricks moderator Mel Carson and speaker Deitra Mara could share with our readers. At 9:30 am March 28th, the two will join Tami Dalley from Salesforce to present Social Media Meet ROI: The Secrets to Driving Social Commerce.

Carson and Mara graciously participated in interviews prior to their session, to share their experience and advice with marketers looking to improve their social media channel awareness, content creation and social ROI.

Carson, formerly of Microsoft, is the founder of social, PR and personal branding consultancy Delightful Communications. As moderator, he’ll have his hands full with the two powerhouse speakers.  Carson told us, “I’d encourage anyone to come to see two very powerful women in the industry speak. Deitra and Tami bring a lot of insight into different tools and products, best practices and disciplines on how to prove the ROI in social media commerce exists and how to get more of it.”

Miranda Miller

Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY

3 Comments | Posted by Miranda Miller on Mar 27th, 2013 in Online Marketing, Search Engine Strategies, Social Media |

Twitter's Joel Lunenfeld“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld, Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York.

Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights. Mobile has certainly changed the way people find, consume and engage with information. Twitter came of age with the right tools, at just the right time, to answer the need for a real-time communication platform.

Now, said Lunenfeld, 85 percent of users say the phone is their primary way to access Twitter and the average mobile user follows 11 brands. Every 2.5 days, there are a billion tweets sent and over the past year, the amount of Twitter users has doubled.

Miranda Miller

A to Z Tips for Improved B2B Digital Marketing ROI #SESNY

2 Comments | Posted by Miranda Miller on Mar 27th, 2013 in B2B, Online Marketing, Search Engine Strategies, Social Media |

Maura Ginty and Laura Roth on B2B Marketing ROIIn Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.

With host Laura Roth, Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello, Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers.

A- Audience. You have to be able to reach the right audience members with the right message, at the right time.

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