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Author Archive: Susan Misukanis


Susan Misukanis

Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew?

2 Comments | Posted by Susan Misukanis on Nov 24th, 2011 in Content Marketing, Email Marketing, Link Building, Online Marketing, Search Marketing |

For many people who have grown up celebrating Thanksgiving, the holiday for giving thanks has a underlying theme: Winning the wishbone. Besides the mounds of wonderful food and extended family gathered at many US households, there might be plenty of turkey to go around, but there is only one wishbone.

Believe it or not, competitive pursuit after a Thanksgiving turkey’s wishbone is a perfect metaphor for understanding better customer centric content marketing.  Prepare yourself for a Thanksgiving themed post without the tryptophan side effects.

5 Steps of A Wishbone Strategy Applied to Content Marketing
Here’s how the wishbone strategy works and how you can apply it to your content marketing strategy.

Thanksgiving-Turkey

Susan Misukanis

Five Social Media Marketing Tricks for Halloween

7 Comments | Posted by Susan Misukanis on Oct 31st, 2011 in Online Marketing, Social Media |

Halloween Social Media Marketing Tips

This Halloween do you think social media will bring you tricks or treats? For some marketers, every day is Halloween when it comes to social media marketing. These marketers expect the bogeyman to be hiding behind every piece of consumer-generated content and assume their customers and the public only use Facebook and Twitter witchcraft to create bloodcurdling tricks. Yet the reality is that most of the social media conversation about your firm isn’t scary.

For your Halloween treat from TopRank’s Online Marketing Blog, here are the top five tricks in my social media goodie bag you can easily integrate into your marketing efforts.

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