Tiffani Allen

Tiffani Allen

Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

Tiffani Allen on Nov 24th, 2017     Online Marketing, Online Marketing News

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs

Top 17 Organic Search Ranking Factors [STUDY]
A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content – with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal

Tiffani Allen

Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Tiffani Allen on Nov 17th, 2017     Online Marketing News

Social Content is the New Storefront [Infographic]
Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today

Google tries to bring more transparency to news content with help from The Trust Project
Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land

Facebook’s New App Connects Creators With Video, Fans And Watch Shows
Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge

Tiffani Allen

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Tiffani Allen on Nov 10th, 2017     Online Marketing, Online Marketing News

Email vs. SMS: Battle of the Heavyweights [Infographic]
In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs

Twitter trolls itself on new 280 character limit
As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or even concerned that it will ruin the value of the platform. CNN Tech

Google’s AI Wizard Unveils A New Twist on Neural Networks
This is a story 40 years in the making. Geoff Hinton (the man behind AI) published two new papers that offers a new twist on neural networks that enable machines to better understand the world via images and video. Wired

Tiffani Allen

Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

Tiffani Allen on Oct 6th, 2017     Online Marketing, Online Marketing News

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]
Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs

YouTube Changes Rules Regarding Videos With External Links
YouTube is restricting which accounts are able to add external links at the end of videos. The new requirements are that the user is a member of the YouTube Partner Program and your channel must have 10,000 total public views (or more). Search Engine Journal

Tiffani Allen

Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

Tiffani Allen on Sep 29th, 2017     Online Marketing, Online Marketing News

The Content Preferences of LinkedIn Members [Infographic]
What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs

Giving you more characters to express yourself
Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter

Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac
Apple has finally made the plunge with Google – when you search with Siri on your iOS device or Mac, you’ll be shown search results from Google. In other news, none of that would have made any sense 20 years ago (according to Josh Nite). TechCrunch

Tiffani Allen

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Tiffani Allen on Sep 22nd, 2017     Online Marketing, Online Marketing News

Predictive Analytics: Predicting Customer Behavior to Improve ROI
As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community

IAB sets up Blockchain Working Group for advertising
Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand

2017 Email Marketing Industry Report
Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot

Tiffani Allen

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Tiffani Allen on Sep 15th, 2017     Online Marketing, Online Marketing News

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

Tiffani Allen

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

Tiffani Allen on Sep 8th, 2017     Online Marketing, Online Marketing News

The Hottest Visual Content Marketing Trends in 2017 [Infographic]
Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today

Facebook’s Ad Metrics Come Under Scrutiny Yet Again
There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. A research firm recently compared their estimated audiences in the U.S. against the Census and found discrepancies totaling in the tens of millions in some cases. Fortune

Bing Ads Now Shows Remarketing Bid Adjustment Suggestions Based on CPA Data
Bing has announced that they’ll be using advertisers’ data to help them drive more leads through retargeting bid adjustments. This includes giving recommendations to advertisers and helping them estimated the changes in conversions they can expect. Search Engine Journal

Tiffani Allen

Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

Tiffani Allen on Sep 8th, 2017     Content Marketing World

What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous.

At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared the incredible success her organization has achieved through their integrated content marketing strategy

So, what needs to happen to take your content marketing strategy from drab to fab? Here are four tips straight from Rand herself.

Tip #1 – Use data to drive your content marketing strategy

At Estée Lauder, Rand and team have built a framework to simplify how they look at data.

Tiffani Allen

The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

Tiffani Allen on Sep 7th, 2017     Content Marketing, Content Marketing World, Online Marketing

It’s certainly no secret that quality content is the foundation of every marketing strategy. And you may think the success of your content marketing initiatives rests in the capable and creative hands of your marketing team members. But you may be missing out on a big internal opportunity.

During her session titled “Driving Content Marketing Success in Your Organization: Sales, Product and Global-Regional Collaboration,” Jillian Hillard, the Director of Brand and Product Marketing for Electrolux Home Care and SDA, North America, emphasized the importance of enterprise-wide buy-in.

Using three rebranding case studies as examples, Hillard walked us through her process for getting key players from multiple departments to buy-in, get excited and see the value in content marketing.

Tiffani Allen

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Tiffani Allen on Sep 1st, 2017     Online Marketing, Online Marketing News

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]
In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today

New Report: Millennials Hate Apps With Uncool Design
A new Comscore report shows that logos matter to millennials, and that they’re eager to delete apps from their phone if they don’t like how they look on their screen. Other findings from the report include Snapchat’s return to popularity with millennials and Facebook’s continued dominance of the mobile app market. Ad Age

Tiffani Allen

Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination

Tiffani Allen on Aug 25th, 2017     Online Marketing, Online Marketing News

The Power of Employee Social Advocacy [Infographic]
The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your message. Social Media Today

The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
A recent survey of 1100 marketers found that 86% claim to have a deep understanding of how their customers want to engage — meanwhile, their actual customers disagree. 65% of B2B and 47% of B2C consumers say that marketers do not, in fact, understand how they want to engage. And that’s just the beginning. MarketingProfs