Tiffani Allen

Tiffani Allen

Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

Tiffani Allen on Mar 17th, 2017     Online Marketing, Online Marketing News

What B2B marketers can learn from Netflix [Infographic]
What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ

Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs

Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it’s copy of Facebook Stories — a copy of the story feature owned first by Snapchat and later adopted by Instagram. They’re calling Messenger Day. Marketing Land

Tiffani Allen

Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

Tiffani Allen on Mar 10th, 2017     Online Marketing, Online Marketing News

SEJ Annual Report: State of Digital Marketing 2017
Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal

New Geostickers in Instagram Stories for New York City and Jakarta
If you are using Instagram in New York or Jakarta, you may have noticed a new feature – Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look — probably non-coincidentally — a lot like Snapchat. Instagram

Tiffani Allen

Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

Tiffani Allen on Mar 3rd, 2017     Online Marketing, Online Marketing News

139 Stats and Facts About Instagram [Infographic]
A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $1.53 billion in advertising revenue and accounted for 8.4% of Facebook’s total advertising revenue. Another fun tidbit – if Selena Gomez were a country, and her followers were a population, she’d be the 12th most populous country in the world. MarketingProfs

40% of Online Ads Are Found to Be Overweight and Slow Sites
A recent report showed that 40% of online ads are ‘overweight’ and are slow to load, causing advertisers’ content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age

Tiffani Allen

Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Tiffani Allen on Feb 24th, 2017     Online Marketing, Online Marketing News


Your Guide to Email-Open Statistics on Mobiles [Infographic]
Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their ‘commitment to providing better ad experience’. AdWeek

Tiffani Allen

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Tiffani Allen on Feb 17th, 2017     Online Marketing News

Infographic: How Gens X, Y and Z Consume Video Content
A new infographic shows how content consumers across generations interact with video content — unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek

Facebook Videos Will Now Play With the Sound on by Default
In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge

Tiffani Allen

Online Marketing News: Browsers to Buyers, Snapchat’s IPO and Data Studio Connector

Tiffani Allen on Feb 10th, 2017     Online Marketing

How to Convert Mobile Browsers to Buyers [Infographic]
Even though mobile is booming — creating 60% of online traffic — we’re still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs

8 Things Marketers Need to Know About Snapchat’s IPO
Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age

Tiffani Allen

Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords

Tiffani Allen on Feb 3rd, 2017     Online Marketing, Online Marketing News

10 Trends Driving Visual Content Marketing in 2017 (Infographic)
AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek

Snapchat QR Codes Can Now Deep Link to Websites
Yes, you read that right — QR codes are back! Snapchat is now allowing users to send ‘Snapcodes’ to other users, and outside of the Snapchat network, that lead to whichever web page they’d like. With Instagram overtaking some of Snapchat’s user base with their live stories, this is definitely a level up move for the media platform. Snapchat

Tiffani Allen

Online Marketing News: The New Influence, Facebook Trend Overhaul, Snapchat TV Style

Tiffani Allen on Jan 27th, 2017     Online Marketing, Online Marketing News

The Future of Influencer Marketing Research Report 2017
TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog.

Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone
Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort to help users avoid missing important news. Entrepreneur

Tiffani Allen

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

Tiffani Allen on Jan 20th, 2017     Online Marketing, Online Marketing News

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot

Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land

Tiffani Allen

Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

Tiffani Allen on Jan 13th, 2017     Online Marketing, Online Marketing News

The Most Important Google Search Rank Factors [Infographic]
Search rankings are a key consideration for many aspects of a digital marketing strategy — and the ever-changing nature of search algorithms doesn’t necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs

Edelman Digital’s 2017 Trends Report
Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman

Tiffani Allen

Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research

Tiffani Allen on Jan 6th, 2017     Online Marketing, Online Marketing News

Infographic: How Millennials and Baby Boomers Consume User-Generated Content
Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers believe that content shared by average people is more honest than advertising from brands. AdWeek

The Top Three Data Trends of 2016
Ad Age discusses the top three data trends of 2016: The customer ID movement, growth in data sharing and the location data tracking boom. What’s the common thread? Collecting more data to enable greater personalization for the consumer, and to foster a better understanding of your audience, were keys strategic elements of 2016. Ad Age

Tiffani Allen

Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content

Tiffani Allen on Dec 23rd, 2016     Online Marketing, Online Marketing News

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Infographic: Average Cart Abandonment Rates for Q3 2016
Why, and at what frequency, are users abandoning their online shopping carts? Many folks are abandoning carts simply because they’re just looking or researching — 34% to be exact. 23% are abandoning carts because of issues with the cost or time required for shipping. ClickZ

3Q16 Email Marketing Benchmarks and Trends
Marketers sent nearly 20% more emails in Q3 of 2016 than in the same period of 2015. However, click through rates were 12.5% lower. This could be due to the rising share of mobile ‘clicks’ to marketing emails, meaning that the emails we send to our list need to be mobile-friendly and actionable from a mobile device. MarketingProfs