Anne Leuman

Anne Leuman

How 7 Brands Connect With Audiences Through Long-Form Video Content

Anne Leuman on Oct 25th, 2017     Content Marketing, Video

Content comes in many forms, including social media messages, blog posts, video, and more. But video is largely ignored with only 30% of B2B marketers believing video will be critical to their content marketing success.

Considering video accounts for 74% of all internet traffic your brand cannot ignore video marketing. With audience’s having an average attention span of only eight seconds it’s one of the best ways to hold attention and increase audience engagement. This is especially true for long-form video—videos that are roughly 10 minutes in length or longer. In fact, audiences engage in more long-form videos accounting for 63% off all time spent watching videos across devices. Long-form video is a proven and effective way of capturing and engaging audiences, but where do you begin?

Anne Leuman

The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

Anne Leuman on Sep 18th, 2017     Content Marketing, Digital Marketing

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating.

For our own National Cheeseburger Day celebration, we took a look at what makes a great burger. From a perfectly toasted bun to secret sauces, there is a lot that goes into creating the perfect staple of American food. And as content marketers, we could relate to trying to find the perfect mixture of ingredients and techniques to create something that people love.

Anne Leuman

Back to the Future: 5 Marketing Predictions That Were Right on the Money

Anne Leuman on Sep 4th, 2017     Digital Marketing

Great Scott!

Image via Tumblr

The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.

Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.

Since our blog started in 2003, we’ve made some bold marketing predictions of our own. In this post, we’re hopping into our time machine and traveling back in time to see which of our top marketing predictions hold true as we look ahead to 2018.

Anne Leuman

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Anne Leuman on Aug 17th, 2017     Online Marketing

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories.

Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital Summit Minneapolis how to become more compelling storytellers.

Stories Are What Make Us Who We Are

The stories we’re told affect our actions. As Shawn pointed out, after we watch an action movie like Fast and Furious, we might drive a little faster and pretend we have a stick shift once we leave the movie theater. But it can go beyond that.

Anne Leuman

5 Ingredients to Master the Perfect Content Marketing Recipe

Anne Leuman on Aug 15th, 2017     Digital Marketing, Digital Summit

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

To help set the stage for her session, Ashley asked: who is fried on content marketing? To no one’s surprise, nearly every marketer in the room raised their hands.

As Ashley shared, there are four reasons why content creation and strategy fries our brains:

  • Consumers are overloaded
  • Audiences are becoming more sophisticated and demanding
  • Teams aren’t strategic with their content
  • Brands can’t keep up with demand
Anne Leuman

How 6 B2B Brands Climbed to New Heights with Content Marketing

Anne Leuman on Aug 7th, 2017     Online Marketing

Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results.

In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective. The remaining 66% of B2B marketers feel their content marketing efforts are unsuccessful.

If you’re among those 66 percent-ers, it’s okay. After all, failure is just a stepping stone on the path to success. To help you recalibrate your content strategy for high-flying results, we’ve highlighted how six B2B brands use content marketing to fuel their business and what you can learn from each one.

#1 – Cisco

Anne Leuman

How 7 Startups Skyrocketed to Success with Content Marketing

Anne Leuman on Jun 27th, 2017     Content Marketing, Online Marketing

[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.]

I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use content in their marketing efforts. But is content your main driver of growth? It might not be, and that’s okay, but we’re here to show you how successful content can be.

Take a look at startups for example. Startups are known for viral growth. To attract or keep investors, they need to grow at staggering rates. So how do they do it? A lot of them rely on content marketing. And with good reason.