Elizabeth Williams

Elizabeth Williams

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Elizabeth Williams on Aug 17th, 2017     Digital Summit, Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that.

When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 Digital Summit Minneapolis 45 minutes of content in his 25-minute closing keynote, he was not joking.

Eloquently arranged into this 25-minute time frame, Odden opened eyes of marketers to the still-in-it’s-infancy-field of influencer marketing, and how influence can literally supercharge marketing programs. But, don’t take the summary from just me, his desk neighbor. Audience members let me wrangle them on the way into post-conference happy hour to share their favorite parts of the presentation too.

Elizabeth Williams

Elevate your Marketing Career with One Simple Word: Strategy

Elizabeth Williams on Aug 16th, 2017     Digital Marketing, Digital Summit

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can.

How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward. And, his ability to grow the talent he manages, the product he sells and the bottomline.

So, how did he get there? In his Digital Marketing Summit presentation on Tuesday, Donnelly shared what he learned through his MBA, adding “business IQ” to his repertoire of design skills. Here are the three areas he suggested you can grow in – with or without an MBA.

Elizabeth Williams

Cows to Content: 6 Marketing Agency Culture Lessons I Learned on the Farm

Elizabeth Williams on Aug 1st, 2017     Digital Marketing

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!]

From my first day of preschool, everything I’ve encountered in life, I’ve compared to my experiences growing up on a dairy farm. So, when I had the opportunity to create a post for the TopRank Marketing blog, I immediately knew the theme: dairy farming.

What does dairy farming have to do with marketing agency culture? You’re about to find out.