Joshua Nite

Joshua Nite

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

Joshua Nite on Jan 11th, 2017     Facebook, LinkedIn, Small Business, Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality:

Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites.

Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all.

Joshua Nite

26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017

Joshua Nite on Jan 4th, 2017     Online Marketing

My new favorite joke about the New Year:

“I want to start a gym called Resolutions. The first two weeks it will have fitness trainers, workout equipment, everything. Then on January 15th, we turn the whole thing into a bar.”

I love that joke because it hints at an unfortunate reality: Only 64% of people keep their resolution past one month. At six months, less than half of us stay resolved.

Many marketers are starting out the New Year with resolutions. We want to know our audiences better, take control of our data, use content more effectively, and more. Statistically, only 46% of us have a chance at beating the status quo.

It takes more than willpower to make a resolution stick. You need a well-informed, strategic plan.

Joshua Nite

Facebook Advertising: How to Get More for Your Budget

Joshua Nite on Dec 28th, 2016     Facebook, Online Marketing, Social Media

facebook-advertising

Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically.

It was a simpler time. A gentler time. And a time when Facebook took in a lot less revenue from advertisers.

Then in 2016, organic reach fell off the cliff (Or was it pushed?), sinking to as low as 2% of a page’s followers.

The moral of the story is: If you want to reach a sizable audience on Facebook now, you’re going to have to pay. But as our friends (and clients) over at LinkedIn Marketing say, “Organic is good. Paid is better.”

Joshua Nite

A Day in the Life: Time Management for Content Creators

Joshua Nite on Dec 21st, 2016     Content Marketing

time-management-content-creators

Don’t you hate the days where you’re busy all day with nothing to show for it? Maybe you started three projects and hit roadblocks on all of them. Maybe you kept getting interrupted every time you got up to speed.

However it happens, it’s a lousy feeling. There’s panic as the clock seems to pick up speed. How is it 3:00 already? And now it’s 4:30! ARRRGH! And then comes the emptiness, the realization that everything is getting pushed out to tomorrow.

It’s no fun. But it happens. Especially to content creators/copywriters/writers of any stripe. We have to balance the really interesting projects, the research-intensive maybe less-interesting projects, the “delightfully challenging,” the not-at-all-delightfully challenging, and the tiny housekeeping tasks that build up and eventually bury us.

Joshua Nite

Facebook Pages Just Got a Lot More Customizable-Here’s What You Need to Know

Joshua Nite on Dec 14th, 2016     Facebook, Social Media

facebook-pages

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune.

Of course, the flipside of that simplicity was a complete lack of control. Your page was indistinguishable from every other. White background, Helvetica, blue buttons, a simple newsfeed-type layout.

Facebook has slowly been adding options to the mix the past few years. You still can’t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience.

Joshua Nite

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

Joshua Nite on Dec 7th, 2016     Content Marketing, Mobile Marketing, Online Marketing

mobile-content-connects

How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it:
phonechart

These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

All of which to say: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow.

Joshua Nite

6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

Joshua Nite on Nov 30th, 2016     B2B Marketing, Online Marketing, Social Media

social-media-marketing-holidays

“On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who

Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post. It was just that, after the long Thanksgiving weekend, the darkness has finally caught up with the end of the work day. And there’s plenty more dark to go before the days get longer.

On the bright side, that means the holiday season is here. There are at least four major holidays and plenty of minor ones to go around.

Joshua Nite

Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen

Joshua Nite on Nov 23rd, 2016     Content Marketing, Online Marketing

content-social-shares

It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that:

  • 75% of posts received zero domain links
  • 50% of posts received 8 shares or less
  • 75% of posts received 39 shares or less

In other words, that beautiful content we spent so much time crafting? Half of it didn’t attract enough people to fill a baseball roster. Three quarters of it didn’t attract enough people to fill a school bus.

It’s hard to feel good about numbers like that. But you don’t have to feel hopeless and you don’t have to take it lying down. Your audience is out there, waiting for great content to rise above the swelling tides of mediocrity.

Joshua Nite

11 Brain-Training Exercises for Your Content Marketing Team

Joshua Nite on Nov 16th, 2016     Online Marketing

brain-training-exercises-content-marketing

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it. 

If your content marketing team is exhibiting signs of burnout, it’s time to break out of the routine. Time for exercises that will bump everyone’s brain out of well-traveled grooves, while allowing for some fun as well.

Twice a month at TopRank Marketing, we have company-wide meetings where we learn new things, lift each other up, and play games that spark creative thinking.

(It’s pretty great. Did I mention we’re hiring?)

Joshua Nite

7 Steps to Documenting Your Content Marketing Strategy

Joshua Nite on Nov 9th, 2016     Content Marketing, Online Marketing

tips-documenting-content-strategy

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it.

That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out your strategy, write it down, and you’ve drastically increased your odds of running a successful content marketing enterprise.

Documenting your strategy prevents random acts of content. It helps get buy-in from your whole team. Most importantly, it starts your content initiative with measurable goals and a plan to achieve them. It just makes every aspect of creating content and distributing it easier and more effective.

Joshua Nite

Content Marketing: 10 Daily Habits to Create More Powerful Content

Joshua Nite on Nov 1st, 2016     B2B Marketing, B2C Marketing, Content Marketing

more-powerful-content

Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results.

Writing more effective copy is a game of inches, too. You don’t write Twilight one week and Moby Dick the next. Instead, every day you can work to be a little bit better than the day before.

The tricky part is if you’re not steadily improving your writing, you’re actively moving backward. There’s no such thing as maintaining the status quo—it’s self-improvement or bust.

The following ten daily habits can help you make steady incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up.