Online Marketing Blog

There’s a certain sentiment amongst many marketers that, “If you can’t measure it, it’s not worth doing.” While that perspective may not be entirely applicable to all online marketing, it certainly draws attention to the need for insight from measuring what we do to market, communicate, promote and influence on the web.  The need to better understand the value and application of web analytics data as well as social media measurement is critical for companies that want to compete online.

The MIMA Summit breakout session “Storytelling: Actionable Insight from Analytics” was jam packed with collective analytics wisdom shared by panelists Jason Rapps, Joel Wright, Marshall Sponder, and moderator Jennifer Veesenmeyer to help organizations overcome 3 key web analytics obstacles:

1. Getting traction – getting from stage 1 to stage 2

I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.

Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.

So why will the email marketing strategies of yesterday not work for email marketing success today?

Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals, kicked off the 2008 Annual MIMA Summit this morning in grand fashion!

With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event.

As the introduction to the event, MIMA ’08 played an awesome & quite humorous MIMA theme song / video by Rhett McLaughlin and Link Neal that had flashbacks to the “old days” of the interactive – my favorite reference was a lyric that eluded to the good old days of interactive and the internet when you had trouble keeping up the monitoring of your 2 email addresses and posting to blogs a many times…a year.