Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.:
- Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
- Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
- Guillaume Bouchard, Co-founder and CEO, NVI
As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed. So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content. Enterprise is difficult because management of a lot of content and people is difficult to scale.