It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone.
The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets.
In the review of any digital marketing budget proposal, executives are going to look for the answer to these two questions:
- What did you do drive business this year?
- How do you plan to drive business next year?
Your budget proposal presentation should hand these answers on a shiny silver platter to those responsible for approval. I have had the opportunity to work with hundreds of marketing professionals as they prepare for this big moment, and there are two important elements that prove to be most effective at earning budgets year after year: proving your ROI, and mapping potential to dollars.