“Do you want to be creative?”
Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston.
Acunzo acknowledged the question was a bit silly. It’s like asking if you want more time in your day or more resources for your team. The answer is always an unequivocal “yes.”
But while this may seem like a weird question to ask marketers, it actually gets to the heart of the creative struggle we all feel: Of course we want to be creative; creativity is necessary and intertwined with everything we do. But we often find ourselves aspiring to be more creative than actually harnessing what’s already inside us as creators.