Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers:
As with most joint venture reports from CMI and MarketingProfs, this report has been shared and written about pretty enthusiastically in the media and blogosphere. It’s easy to understand why: B2B marketers “get” that they need content as a more substantial part of their overall marketing mix, but they need to know more about how.
There are many sharable nuggets in this report which you can view embedded at the end of this post. I also thought it would be handy for other marketers/authors/speakers like myself that need to write articles, reports and give presentations to break some of the findings out into one line stats that would be easy to copy and share.