Joshua Nite

4 Spooky Marketing Lessons from Classic Halloween Monsters

Joshua Nite on Oct 31st, 2017     B2B Marketing, B2C Marketing

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

Caitlin Burgess

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Caitlin Burgess on Aug 29th, 2017     B2B Marketing, B2C Marketing, Social Media

Behind the Marketing Curtain with Dan Gingiss

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of order when it comes to customer service.

For social media wiz Dan Gingiss, McDonald’s Corporation’s Senior Director of Global Social Media, customer service is arguably one of the most important pieces of social media marketing.

“Social media is the first and only channel where customers can talk back, marketers need to listen and engage,” Dan told me in a recent interview.

Caitlin Burgess

Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Caitlin Burgess on Jul 6th, 2017     B2B Marketing, B2C Marketing, Digital Marketing

Who doesn’t love a good inspirational quote on the power of teamwork?

Teamwork makes the dream work.

TEAM: Together Everyone Achieves More

Teamwork: Simply stated, is less me and more WE.

Teamwork divides the task and multiplies the success.

There’s no “I” in team.

We’ve all heard them. We’ve all said them. But can we all say that our marketing teams actually live by them?

For you marketing managers out there, there’s little doubt that you strive to support and enable great teamwork within your organization. After all, you’re likely managing an integrated marketing strategy that requires all hands on deck to get something cohesive and effective out the door. However, breaks in communication, bottlenecks, missed tasks, discontent and finger pointing can still be a daily struggle.

Joshua Nite

10 Infographics to Guide Your Content Marketing Strategy

Joshua Nite on May 31st, 2017     B2B Marketing, B2C Marketing, Visual Marketing

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content.

Joshua Nite

Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing.

No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space.

Hey, that’s like the Taylor Swift song… no, wait.

If you’re a content creator, the previous two paragraphs likely sound familiar. There are few things more intimidating to a writer than an empty page. Sometimes, despite your best efforts—the caffeine, the snacks, the just-right Spotify playlist—your content-creating brain just won’t turn over.

It’s almost like humans weren’t meant to sit at a desk in front of 1-3 huge monitors all day long, isn’t it?

Caitlin Burgess

5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities.

While digging into your brand’s own web and marketing analytics is an absolute must, understanding how you measure up to your industry peers can bring more insight and context—something TrackMaven’s 2017 Digital Marketing Analytics Performance Report aims to help with.

To create the report, TrackMaven used its digital marketing analytics platform to analyze a year’s worth of data—including social media performance, blog performance, public relations performance, and website health metrics—from over 700 businesses. The end product not only highlights trends, but also provides benchmarks and analysis of the most effective marketing channels across 13 industries and 39 sub-sectors.

Caitlin Burgess

Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

Caitlin Burgess     B2C Marketing, Digital Marketing

While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives.

As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales.

With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands.

#1 – M&M’s

Chocolate is arguably one of the top go-to Valentine’s Day gift items. But with probably thousands of options to choose from, candy makers face some stiff competition.

Joshua Nite

New Benchmarks from Marketo: How Does Your Organization Measure Up?

Digital Marketing Benchmark ReportIf digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from the occasional glance sideways to see what everyone else is doing.

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. They can reinforce what we’re already doing and provide a road map for the future.

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy.

Caitlin Burgess

Is Your Content Marketing Designed for the New Customer Journey?

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions.

But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days.

Caitlin Burgess

20 Talented Brand Marketers to Follow on LinkedIn

Caitlin Burgess     B2B Marketing, B2C Marketing, LinkedIn

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity.

Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

With that said, below are some gifted brand marketers you should be checking out, connecting with or following on LinkedIn.

1. Jason Miller

Group Manager of Global Content and Social Media Marketing, LinkedIn

As the leader of global content and social media marketing for LinkedIn Marketing Solutions, Jason Miller is dedicated to helping marketers understand how to take advantage of digital advertising and content marketing opportunities on the professional social network.

Caitlin Burgess

10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

10-deals-for-digital-marketers

Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

So, in the spirit of the holiday season, we’ve put together this handy list of Cyber Monday and holiday deals that any marketer would absolutely love to scoop up. From books and conference tickets to free tool trials, you’ll find a variety of great deals.

Digital Advertising

#1- $100 Bing Advertising Credit

Bing Ads Cyber Monday Deal

Leila De La Fuente

Get the Marketing Budget You Need in 2 Steps

Leila De La Fuente     B2B Marketing, B2C Marketing

marketing-budget-you-need

It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone.

The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets.

In the review of any digital marketing budget proposal, executives are going to look for the answer to these two questions:

  1. What did you do drive business this year?
  2. How do you plan to drive business next year?

Your budget proposal presentation should hand these answers on a shiny silver platter to those responsible for approval. I have had the opportunity to work with hundreds of marketing professionals as they prepare for this big moment, and there are two important elements that prove to be most effective at earning budgets year after year: proving your ROI, and mapping potential to dollars.