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Blog Marketing


Ben Brausen

Building Your Blog Into A Survivable Source Of Income

Ben Brausen on Jan 8th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing

Make Money Blog NMX

Blogging is easy. Write good content and people will read it. But how do you take the next step and make it profitable? What does it take to make it your full-time gig? In their New Media Expo 2014 session, The Honest Truth About Professional Blogging: How We Lost Readers and Money During Our First Year, Amanda Brooks, Carol Cain, and Paula Pant talked about how to monetize and become profitable as a blogger.

Get Started

Ben Brausen

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Ben Brausen on Jan 4th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing, Social Media Tool

Ian Cleary Presenting at New Media Expo 2014If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well.  We overwork.  There has to be a better way.  This is where the tools come into play.  In his New Media Expo 2014 session, Ian Cleary reviewed 15 Social Media Tools to Become a More Productive and Effective Blogger.

Some are designed to help you find content to write, others to automate and monitor, or optimize. Regardless, they can all help make your social media life a little easier.

Finding The Best Content To Write

Ashley Zeckman

Stand Out Above the Noise – Blogging Tips From Chris Brogan #BWENY

Ashley Zeckman on Jun 7th, 2012     Blog Marketing, Blogging, Online Marketing

"There are plenty of crappy photographers out there, that is why they invented Instagram." - Chris Brogan (touche Mr. Brogan)

I must say the pre-keynote presentation was hilarious.  Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers.  The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog post.

Tom’s commentary was the perfect seguay into Chris Brogan’s (@chrisbrogan) keynote presentation.  First off, Chris is hilarious, second of all he is not afraid to poke fun at himself.  This wasn’t the sort of presentation that is easy to live blog (plus there was zero Internet connection) so I decided to share the information like I consumed it.  In bite sized chunks that are easy to consume and easy to share.

Lee Odden

A Recipe for Better Blogging: Optimize & Socialize #bweny

Lee Odden on Jun 4th, 2012     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

better bloggingOn Saturday I participated on a SEO panel at the first Minneapolis TECHmunch food blogger conference put on by Babette Pepaj with the help of local foodies like Stephanie A. Meyer. As prep for the event, I outlined a few things that I thought food bloggers might find useful for helping to improve organic search traffic to their content. Of course these tips aren’t limited in their usefulness to food bloggers, they apply to anyone interested in creating awareness, attention, interest and engagement with themselves or their brand.

I will be giving a track keynote at BlogWorld this week on Thursday morning (9am) covering bigger picture topics and specific tactics to help attendees to better use blogs as content marketing tools. Here’s the presentation info:

Ashley Zeckman

Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify

Ashley Zeckman on Jan 20th, 2012     Blog Marketing, Marketing Industry News, Online Marketing

Using Social Media to Find a New Job

The Social Job Seekers

The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Some interesting statistics you may not be aware of:

  • 61% of all employed Americans are open to a new job or actively looking for a new one.
  • 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin.
  • 1 in 6 job seekers found their last job through an online social network.
Ashley Zeckman

Blogging On A Budget: 3 Tips for Bigger Impact

Ashley Zeckman on Nov 29th, 2011     Blog Marketing, Blogging, Content Marketing, Online Marketing

Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients.  Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand.

Taking on a blog can be a large undertaking.  There are many things that should be considered including cost, availability of resources, strategy creation, time commitment, and measurement.  Simply creating content and expecting instant success is not realistic.  If you have recently decided that you would like to start a business blog, or have started a blog and are not seeing the success you had anticipated then the tips below are for you.

Lee Odden

BlogWorld LA: Optimize & Socialize For Better Business Blogging

Lee Odden on Oct 24th, 2011     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing

optimize socializeAfter a successful Blog World Expo New York, I’m very much looking forward to BlogWorld Los Angeles in just under 2 weeks.  Judging from the conference agenda, there’s an impressive roster (275+) of experts, pundits and long time bloggers presenting on just about every relevant topic you can think of.

Blogging has been cited as one of the most effective forms of social media marketing for achieving top visibility in search and on the social web and corporate investment in social media is growing significantly. This is as true for agencies like TopRank Online Marketing as it is for any business with a good story to tell. We’ve promoted blogs as the centerpiece of a hub and spoke model that has been adopted by many other agencies and corporate marketers.

Lee Odden

Content Marketing Optimization: 8 Content Ideas for Business Blogs

Lee Odden on Aug 19th, 2011     Blog Marketing, Blogging, Content Marketing, Online Marketing

Blogging ContentAt the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”.  In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common issues with business blog success is fresh content. In fact, one of the most common reasons companies don’t start a blog is over their concerns with creating useful content.

I can empathize with that concern and have addressed it with many companies over the past 7+ years that I’ve been blogging here on TopRank’s Online Marketing Blog. To help anyone interested in ideas for creating business blog content, check out the following 8 tips. They’ve worked for us and for many of our clients and may very well work for you too.

Lee Odden

Blog Marketing Strategy: 7 Steps to Social SEO Success

Lee Odden on May 26th, 2011     Blog Marketing, Blogging, Content Marketing, Online Marketing, SEO, Social Media

Blog Marketing Social SEO At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO.  It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn’t attend.  Based on the blog marketing we do here at Online Marketing Blog and in the consulting that I do, here are  7 practical steps online marketers can take for social media and SEO success with a blog.

All marketing efforts should start with a goal and means for measuring success, so I do not get into specifics on those tasks in this list, but focus more on the content and promotion.

1.  Social SEO Personas

Personas Social Media SEO

Lee Odden

Dominate Your Niche with Social SEO & Blogging – BlogWorld Expo New York

Lee Odden on May 23rd, 2011     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

Social Media SEO & BloggingBlogWorld Expo is holding it’s first conference in New York this week and I’ll be presenting “Dominate Your Niche with Social SEO & Blogging” on Tuesday at 10:15am as part of the Social Business Track. This post is a light preview of that session and I hope to see you there.

Is blogging dead? A number of high profile bloggers and news media sites from Scoble to Wired to the New York Times have opined the demise of blogging as a consequence of growing social destinations like Twitter and Facebook.

Dave Folkens

5 Tips: Content Sharing Beyond Facebook

Dave Folkens on Jan 21st, 2011     Blog Marketing, Email Marketing, Online Marketing, Online PR, Social Networking

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now?

If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be great places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.

However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:

TopRank Online Marketing

Can Geotagging Blog Posts Increase Local Search Marketing Performance?

TopRank Online Marketing on Oct 1st, 2010     Blog Marketing, Blogging, Local SEO, MIMA Summit

This post is one of a series of liveblogs from the 2010 MIMA Summit.

WordPress GeoTagging When you think of geotagging, or checking in, what do you think of? Probably GPS, FourSquare, Facebook Places or letting a photo site like Flickr know where a photo was taken. But it can also be done for blog posts.

Geotagging in blog posts is still relatively new, but it well on its way.

WordPress.com already supports geotagging on profiles and posts so that you can let others know where you are posting from. They will also soon launch a Geo Search feature that will allow people to find posts based on their location.

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