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Blog Marketing


Lee Odden

Recipe for Blogging Success at BlogWorld New Media Expo

Lee Odden on Sep 28th, 2010     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tips, Social Media

social media SEO recipe for successMarketers like formulas and what better metaphor for successful online marketing with blogs than a recipe?

At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways:

First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology for making the most of their content and social networks.

This presentation will focus on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. I’ll outline and share examples of how to  build a Cycle of Social Media Interaction.  Specifics will include:

  • How bloggers can leverage keyword research to develop a blog editorial calendar
  • Best practices on creating and promote optimized content
Lee Odden

Social Media SEO Success with Blogging

Lee Odden on Aug 31st, 2010     Blog Marketing, Blogging, Content Marketing, Online Marketing, SEO, Social Media
Army Golden Knights

Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)

My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.

(Thanks to Lt Colonel Joe Martin for the photo taken right after the presentation. His team were literally sponges for information at the event.)

Lee Odden

Smarter Ways to Get Content Ideas for B2B Blogs

Lee Odden on Jul 6th, 2010     B2B, Blog Marketing, Blogging, Content Marketing

One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return.  Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty good that you have started your own blog (personal or for biz) at some point in time.

Many of the companies TopRank Marketing consults with have either started business blogs and need help or want to start a new blog to advance a variety of business goals. In fact, in our blogging survey earlier this year, 95% of respondents indicated they incorporate blogs as part of their search engine optimization efforts. Many others use blogs for public relations, customer service, product support and recruiting.

Lee Odden

The Power of Blogs & Social Media in B2B Marketing

Lee Odden on Jun 16th, 2010     B2B, Blog Marketing

B2B Social Media Marketing54 Million.

That’s what Forrester Research predicts for US B2B Social Media Marketing spending by 2014.

As a living example of a B2B company that fully leverages blogging and social media in our online marketing, TopRank Marketing has a lot of first-hand insight that we can share with clients. I know there are many B2B marketers that are uncertain about their place on the social web and over 6 1/2 years of B2B blogging experience can provide the companies we work with a unique perspective.

Working smarter with developing and implementing blogging strategy, content planning, promotion, SEO and the intersection with other online communications channels such as PR and social networking saves time, resources and improves results.

Lee Odden

Setting and Measuring Goals for Business Blogging

Lee Odden on Apr 8th, 2010     Blog Marketing, Blogging

As companies that realize the value of online marketing understand the need to publish engaging content, one of the most common considerations is a company blog.  Blog software is fundamentally one of the easiest content management software systems to install and use. Of course the software isn’t magic. The content and ability to reach and engage with customers is a big part of what makes a business blog successful.

For those companies that are thinking of starting a blog or reinvesting resources into a company blogging effort that has gone stale, some of the most important questions to ask are:  Have you identified specific goals for the blog? How will you measure success?

TopRank Online Marketing

5 Sure Fire Tactics to Promote a Business Blog

TopRank Online Marketing on Feb 26th, 2010     Blog Marketing, Blogging, Content Marketing, Online Marketing, Social Media

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch

What’s missing from the equation above? You guessed it: blog promotion.

Creating a glitch-free blog with informative content means next to nothing without attracting readers.

Start promoting your blog today with these five effective tips:

1. Involve influential industry bloggers.

By linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers.

But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link juice – and be paying them a compliment at the same time.

Try out a few of these ideas for leveraging other blogs:

Lee Odden

Ten Must Read Tips to Start a Small Business Blog

Lee Odden on Feb 15th, 2010     Blog Marketing, Blog Optimization, Blogging, Small Business

A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing.

This is a new small business, so considerations for what to do about a web site included: cost, functionality, flexibility, ease of maintenance and marketability. The web site needed to serve as both an online representation of the business, but without transactional functionality, as well as a host for landing pages used with email and PPC campaigns.

My recommendation for a low cost, easy to use and search engine friendly content mangagement system? Blog software.

TopRank Online Marketing

5 B2B Social Media Winners

TopRank Online Marketing on Feb 11th, 2010     B2B, Blog Marketing, Blogging, Microblogging, Online Marketing, Social Media

B2B Social MediaTake a moment to think about, and count, the number of B2C social media success stories that pop into your head.

I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on early and created a cult following of brand cheerleaders via the social web – are hard to miss.

But how about the B2B social media winners? I’m guessing these weren’t as easy to name.

And yet, there are just as many B2B organizations successfully conquering social media. While their stories might not be as well-known, we think these 5 B2B social media winners are doing a pretty doggone good job. Tell us if you agree.

TopRank Online Marketing

Tips for Promoting New Blogs

TopRank Online Marketing on Feb 2nd, 2010     Blog Marketing, Blogging

TopRank’s recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging.

Thousands of new blogs are started by companies and individuals each day. Yet getting a blog set-up, optimized, and launched are just the first steps. No one will know you have a blog to read, subscribe or link to unless you take an important next step: promotion. There are plenty of places you can promote and market a new blog:

  • Add A Link – If it’s a company blog, or if it’s attached to another site, add a link to the blog from the main navigation on the parent website.
Lee Odden

The Best Blog SEO Survey Ever

Lee Odden on Jan 6th, 2010     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO

The Best Pint of Abbot Ale, Ever

Blogs have been touted as effective tools for companies to publish content and demonstrate the conversational side of their corporate personality. Blogs have also long been promoted as a SEO tool. Despite plenty of optimism about blogging, there’s still a lot of mis-information, mis-perceptions and lack of awareness about effective, productive blogging for business.

Take This Blog SEO SurveyIf you or your company publishes a blog, please take this quick poll looking into the perceived SEO benefits of blogging. Results will be published on Online Marketing Blog in the next week.  Like a fine pint of Abbot, this survey is smooth, to the point and might just put a smile on your face.

Lee Odden

25 Link Building Tactics to Improve Blog Search Engine Rankings

Lee Odden on Nov 8th, 2009     Blog Marketing, Blogging, Link Building, Online Marketing

link buildingBlogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.

The myth of “Build it and they will come”.  Not many businesses that start blogs have the patience to create great content and wait for others to find that content all on their own as a linking strategy. Without clicking on a link or finding it on a search engine, how will others find your blog?   Content is King but only if you promote it.

TopRank Online Marketing

5 Tips for Making a Corporate Blog Stand Out

TopRank Online Marketing on Oct 23rd, 2009     Blog Marketing, Blogging, Content Marketing, Online Marketing

These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by creating one that’s truly unique. To ensure your corporate blog stands out from the crowd, follow these 5 tips:

1. Talk about something other than yourself. Too many corporate marketers make the mistake of creating blogs as purely another mechanism to talk about their products and services. While increased sales and improved brand visibility may be two fundamental goals of a corporate blog, there are more effective ways for achieving those goals that just pushing product.

The most successful corporate blogs leverage product and service information with relevant industry news, human interest pieces, case studies and other useful information. That balance is what keeps readers coming back time and again.

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