It’s difficult to find much value in content with no strategy behind it. Without a content strategy plan, your intended audience is unlikely to find your copy, let alone read it.
During the MIMA Summit last week, the importance of a content marketing strategy was the topic of a session presented by Rachel Lovinger of Razorfish.
For this week’s 5 Tips post, I’ve translated some of Rachel’s valuable points into actionable steps for creating an effective content marketing strategy.
In a nutshell, do your homework:
- Research competitors’ content. Whether you’re launching a blog, website or email campaign, determine what information is already out there and how it’s presented. How can you distinguish yourself?