
Yesterday I presented at SES Chicago in a session on SEO Through Blogs and Feeds with Stephan Spencer and Sally Falkow. I went first and presented the slideshow embedded below, a presentation in two parts:
- Why blogs created solely for SEO purposes will inevitably fail.
- Tips on how to create a successfully optimized company blog that will last.
My presentation was followed up by Sally who talked about Feeds and distributon opportunities. The final presenter was Stephan, who had 100 or so slides (joking) on WordPress SEO but got through about 20 before the Q/A which was handled by Rebecca Lieb.


There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular. It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results. Such tactical advice can be very effective.

















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