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Lee Odden

Interview with MyBlogLog CEO Scott Rafer

Lee Odden on Jan 31st, 2007     Blog Marketing, Blogging, Blogging News, Online Marketing, Social Media, Social Networking, Yahoo

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MyBlogLog has been taking the blogosphere by storm the past few months, even before the acquisition by Yahoo. However, MyBlogLog is not a recent phenomena, it started out as a blog statistics service by Eric Marcoullier and Todd Sampson in March of 2005.

I’m a fan of MyBlogLog (TopRank Community) and despite some of the infrastructure issues related to their increased popularity, am very optimistic about what the resources brought on by Yahoo will do for the community.

In order to find out more about MyBlogLog, I contacted CEO Scott Rafer through the MyBlogLog messaging tool and he surprised me not only with a quick reply, but a yes to answering a few questions. I was rather impressed and appreciative of this considering how busy he is right now. Most people active in the blogging world will know Scott Rafer’s name from having previously worked with Feedster.

Lee Odden

Search Marketing Blogs Update 0119087

Lee Odden on Jan 19th, 2007     Blogging, Blogging News, Marketing Industry News, Online Marketing, SEO

Thanks to Amie for helping with this list of blogs we’ve been collecting and reviewing this week (and some from last week). This latest round of blogs have also been added to the big list of search engine marketing blogs.

  • Rothman Marketing Blog – Israel Rothman writes about internet advertising.
  • SEM Clubhouse – Christine Churchill, Jim Gilbert, Mike Churchill & Jeff Martin from KeyRelevance’s blog about search.
  • WebConnoisseur – Dustin Woodard‚Äôs thoughts on search, web analytics and the web in general.
  • Charlotte Internet Marketing – Keith Schilling’s Big Brush Media Blog.
  • PPC Blog – UK PPC specialist Dan Sharp offers news, articles, discussions, and all things pay per click.
  • Web Professor – Scott Horne’s take on online media.
Lee Odden

Search Marketing Blogs Update 011207

Lee Odden on Jan 12th, 2007     Blogging, Blogging News, Online Marketing, Search Marketing, SEO

It’s time for this week’s update on search marketing blogs. Again, there has been a large number of requests and also quite a few new blogs discovered by trolling blogrolls and MyBlogLog.

Not all the new blogs we learned about this week will be added today. There are just too many. We’ll try to moderate the number of new blogs posted to about 30 per week.

Please note: While we wait until Friday to post all the new blogs reviewed for the week, the RSS feeds for new blogs are added throughout the week. ie, the OPML file is updated just about daily.

This week’s tips to bloggers!

  1. Include a descriptive tag line near your blog’s logo or title. Give readers something to quickly understand the purpose of your blog
Lee Odden

Blog Awards

Lee Odden on Jan 11th, 2007     Blogging, Blogging News, Online Marketing

Randy Morin ran his KBCafe Blog Awards again for 2006. In the SEO Blog category, Barry kicked ass again (while on vacation no less) as predicted. Thank you to everyone who voted for Online Marketing Blog, which was the underdog in every way. Of course, there should have been about 100 or more other blogs in this category besides ours.
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Surprisingly, Matt Cutts lagged way behind in the SEO category, but he did win best Google blog over the corporate Google blog. Jeremy Zawodny also beat out the Yahoo Search blog. Hmmm, do you think there might be a message there?

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Other winners in categories related to marketing or online included TechCrunch who blew away the Web 2.0 category. Darren Rowse of Problogger led the Webvertising category.

TopRank Online Marketing

The next big blogging platform?

TopRank Online Marketing on Jan 3rd, 2007     Blogging, Blogging News, Online Marketing

Blogsmith LogoA few days ago, 901am.com got the scoop that Blogsmith was going to be released to the public early in 2007. It’s aimed at taking on blogging sites like WordPress.com, Blogger and TypePad. Details are still sketchy, but Blogsmith already has a good start.

Blogsmith is is owned by AOL / Time Warner and it powers some of the largest blogs on the net including Engadget, TV Squad, Download Squad and my favorite TUAW. With Blogsmith powering these blogs, they’ve had time to work out the bugs, optimize the code and make sure that everything runs at peek permanence for tons of visitors. Even with all that testing though, giving any service to the general public will render issues.

Lee Odden

Vote for your favorite search blogs

Lee Odden on Dec 20th, 2006     Blogging, Blogging News, Marketing Industry News, Online Marketing, Search Marketing, SEO

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Loren Baker over at Search Engine Journal has published the final lists of nominees for the 2006 Search Blog Awards. You can preview the lists at Search Engine Journal and you can vote here. (Hopefully for TopRank!)
Categories include:

SEO Blog of the Year
Search News Blog
Best Search Marketing / Contextual Ad Blog
Best Link Building Blog
Best Search Agency Resource Blog
Best Search Engine Blogger of 2006
Best Social Media Optimization Blog
Best Black Hat SEO Blogs
Best Local Search Blog
Best Affiliate Marketing Blog
Best Web 2.0 Blog

*BONUS* Best Search Engine Marketing Community / Forum
*BONUS 2* What’s your favorite Search Podcast?

Every year these things run there’s more and more competition. I have to say, there are some really, really excellent blogs in these lists. Competition is fierce in the SEO category and some of the categories are no brainers.

Lee Odden

Search Engine Journal Updates Design

Lee Odden on Dec 4th, 2006     Blogging News, Marketing Industry News, Online Marketing

search engine journal
I bumped into Loren Baker of Search Engine Journal in the press room here at SES Chicago and he mentioned something about updating the SEJ design. By the looks of the screen capture above, it’s a pretty nice upgrade. Loren mentioned that the design was by Chris Pearson, the same fellow who worked on SEOBook.com and Text Link Ads.

Nice job Chris and Loren!

Lee Odden

Search Marketing Blogs 112006

Lee Odden on Nov 20th, 2006     Blogging, Blogging News, Marketing Industry News, Online Marketing, SEO, Social Media

With the conference last week, I missed posting my weekly list of SEO, social media and online PR blog links, so let’s start off the week with a nice list. As a reminder, these are blogs that I’ve either recently discovered or recently “re-discovered”.

WebProNews Blog – Fairly new and it’s about time! Mike, Chris and all the WPN gang are revving it up lately.
Web Ink Now – David Meerman Scott’s blog on public relations, marketing and blogging.
Social Media Group – Canadian business blog on social media and corporate blogging.
Natural Search Blog – One of Stephan Spencer’s blogs on SEO.
Abhilash – “Boutique SEO With a Little Brown Sugar”. A persistent SEO with a sense of humor if nothing else. Finally met Abhilash in Vegas last week.
Joe Dolson – Usability and web design wisdom.
Search Engine Land – Danny Sullivan’s new blog with Chris Sherman and Barry Schwartz.
Search Rank Blog – SEO goodness from David Wallace. We’ve both been in the SEO biz for what, a million years and we still have not met at a conference?

Lee Odden

MarketingPilgrim 2.0

Lee Odden on Oct 29th, 2006     Blogging News, Online Marketing, Online PR, Reputation Management

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It only took 5 years, but Andy Beal has finally come over to the world of WordPress for his blog, MarketingPilgrim. Previously, Andy ran SearchEngineLowdown.com on Google’s Blogger platform, building it up to one of the top SEO blogs on the Internet. Then after going out on his own, started MarketingPilgrim.com using the same tools.

The new design sports links to Andy’s consulting services of which I now have first hand experience. My public relations agency recently engaged Andy to provide some training via webinar to our PR team on the subject of brand monitoring and reputation management. Eight of our staff were in attendance and I have to say, Andy knows his stuff. Not only is he a great consultant on SEO firm management and search marketing, but he has established himself as a subject matter expert on the topic of brand monitoring and competitive intelligence as well.

Lee Odden

Google Alerts on Blogs

Lee Odden on Oct 26th, 2006     Blogging News, Google, Online Marketing

Recently Google added links to blog search in Google News and now Google Alerts has been updated to include blogs. The Google Alert options now include:  News, Web, Blogs, Groups or Comprehensive. Time intervals of notification are: as it happens, once a day or once a week.

Google Alerts are very useful to see who is writing about you or your cliens. It’s also use for identifying when optimized press releases or articles are getting indexed.

It’s good to see blogs getting more play in the mix of Google search functions. What’s next?

Lee Odden

Blogger Relations 101

Lee Odden on Oct 6th, 2006     Blog Marketing, Blogging, Blogging News, Online Marketing, Online PR

As blogs become more important sources of information and competition for users’ time and attention against mainstream media, many marketers and public relations practitioners continue to stumble about the blogosphere like a bull in a china shop.

Online Marketing Blog gets about 5-10 pitches per week on average, which provides more than enough of a sample on how blogs are getting pitched these days. What’s the verdict? It doesn’t look good.

A few of these pitches are right on or just lucky. Many are simply crap. Some come from friends but never make it to a post. Some are from complete strangers, but are very relevant and get in. Some are borderline where I’m interested, yet I never hear from that company again.

Lee Odden

Monetizing with Feedvertising

Lee Odden on Sep 28th, 2006     Blog Marketing, Blog Optimization, Blogging, Blogging News, Online Marketing, RSS

Feedvertising

For the past week I’ve been beta-testing a new product from Patrick Gavin and Andy Hagans of Text Link Ads called Feedvertising. Other beta testers include Jim Boykin, Phillip Lessen, Brian Clark and several others. This is a service that allows you to monetize your RSS feeds with ads. Text Link Ads will sell the ads for you, or in my case, I just put in ads for some things I’m doing with Marketing Sherpa. You can do it either way or both.

Not only is Feedvertising a potential money maker, but it’s also a clever way to cross promote other areas of your blog, company web site or other web sites that you publish.

There’s a very good tutorial on Feedvertising over at Tubetorial or you can check out the Feedvertising site.

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