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Blogging News


Lee Odden

Business Week Best of the Web

Lee Odden on Aug 28th, 2006     Blogging, Blogging News, Online Marketing

Business Week is taking votes for their annual Best of the Web, which is not to be confused with the most excellent web site directory and blog directory from BOTW.org. There are 23 categories and two of them are related to blogs. The selection for “favorite blogs” includes an interesting mixture ranging from Scoble to Sand Hill Slave to Tech Crunch.

At the time of this post, there are only 744 votes so far with Tech Crunch the clear leader, but I think the SEO/SEM readership out there could make quite an impact on that if they wanted to.

If you would like more of a variety of blogs to vote for, then go ahead and fill in the write in form. I know I did. I put one in for Search Engine Roundtable and another for Matt Cutts. Good luck guys!

Lee Odden

Marketing and Advertising Blog Network

Lee Odden on Aug 23rd, 2006     Blog Marketing, Blogging, Blogging News, Online Marketing, TopRank Agency News

Marketing.FM has announced a new network of marketing and advertising blogs syndicated under one RSS feed called the Marketing and Advertising Blog Network. The initial group of blogs has over 50,000 subscribers and cover marketing, media, advertising agencies, PR, branding, television, radio, internet, new media, interactive advertising, and influential discussion. Online Marketing Blog is happy to be included with this project.

Current blog network members include:

Adrants
Advertising for Peanuts
Duct Tape Marketing
Entrepreneur’s Journey
Logic+Emotion
Marketing Headhunter.com
Marketing Pilgrim
Marketing.fm
MarketingVOX — The Voice of Online Marketing
Micro Persuasion
Online Marketing Blog
ProHipHop – Hip Hop Marketing
Small Business Branding
WonderBranding: Marketing to Women

Familar names (at least to me) from this list include: Steve Hall, John Jantsch, Andy Beal, Tig Tillinghast and Steve Rubel. You can subscribe to the combined RSS feed which is hosted by FeedBurner’s new network feature.

Lee Odden

The Corporate Blogging Book

Lee Odden on Aug 3rd, 2006     Blog Marketing, Blogging, Blogging News, Online Marketing

I just received my copy of Debbie Weil’s new book, “The Corporate Blogging Book – Absolutely Everything You Need to Know to Get it Right”. Debbie has worked long and hard on this book and with a forward from Bob Lutz, Chairman of General Motors, it promises to serve as an excellent guide to companies looking to find their place in the blogosphere. Chapters range from “Top Twenty Questions About Corporate Blogging” to “Should the CEO Blog?”. Check out the companion site where you can download a free chapter or order it via Amazon.

Both Debbie and I are involved with BusinessBlogConsulting.com started by Rick Bruner that now includes an impressive list of business blog consultants and marketers.

Lee Odden

Blogs and Podcasts for Lead Generation

Lee Odden on Jul 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Blogging News, Online Marketing, Podcasting


Marketing Sherpa released findings of a Technology Marketing survey that include blogs and podcasts as two of the top 5 lead generation tactics for technology, hardware and software firms. Overall, the top 5 lead generation tactics were:

  1. Free Trials
  2. Webcast
  3. White paper
  4. Blog
  5. Podcast

Of course, if you’re a really good marketer, you would be able to tie in four or five of the above into one campaign, especially when integrated with a blog. Not that you need to offer all five to have a successful campaign, but providing options for how to interact or make contact with your company allows you to reach more of your target audience. A podcast may work for some people, a free trial or a white paper for others. One of the new features of this report is the 13 prospect personas of prospects such as CIOs, IT professionals and business owners.

Lee Odden

Major Update at Technorati

Lee Odden on Jul 24th, 2006     Blogging, Blogging News, Online Marketing

Technorati has turned three says Dave Sifry and has rolled out a major update. Below is a screenshot and here’s the rundown from Sifry’s Alerts blog.

Lee Odden

Cartoon Barry

Lee Odden on Jul 20th, 2006     Blogging, Blogging News, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Award winning SEO blogger Barry Schwartz of Search Engine Roundtable and RustyBrick has started a new blog called the “Cartoon Barry Blog“. What will you find there?

  • Summarized daily recaps
  • Interactive Cartoon Barry, provided by SitePal, will also give short recaps virtually, click the play button here to see an example.
  • Personal life things
  • Business related things from RustyBrick
  • Rants on anything, even search
  • And more!

It’s a pretty cool blog especially with the animated SitePal feature that uses Barry’s voice. The design is very slick. In fact, seeing the cool design of the Cartoon Barry blog was the last straw for me in my procrastination over when to update the design of Online Marketing Blog. Thomas is working on putting the finishing touches and hopefully we’ll have it up and running early next week.

Lee Odden

Interview with Phil Hollows Founder of FeedBlitz

Lee Odden on Jul 19th, 2006     Blog Marketing, Blogging, Blogging News, Interviews, Online Marketing, RSS, Spotlight on Search

FeedBlitz
Spotlight on Blog Marketing Interview with Phil Hollows of FeedBlitz

And now for something completely different. Since so much of what’s covered here on Online Marketing Blog deals with the marketing of blogs, I thought adding some interviews with people involved with blog marketing would be of interest to our fast growing audience of readers.

Today’s interview is with Phil Hollows, Founder and CEO of the popular RSS to email service, FeedBlitz. With an active circulation of 682,330 and 53,955 active feeds, FeedBlitz is likely the most popular RSS to email service available. I had a chance to preview some features of FeedBlitz a while back and have been using it personally and with our PR and blog consulting clients ever since. Recently Phil took FeedBlitz on as a full time gig, has secured investor financing and is hiring. What better time than now to check in with Phil for a peek behind the FeedBlitz curtain.

Lee Odden

RSS Buttons for Your Blog

Lee Odden on Jul 14th, 2006     Blog Marketing, Blog Optimization, Blogging, Blogging News, Online Marketing, TopRank Agency News

A while back Thomas aka Twistermc, whipped up a handy tool for creating RSS subscription buttons to place on blogs. This makes it easy for the reader to subscribe to the blog using their favoriate RSS reader or aggregator. (See the buttons down the left side of this blog) This particular tool has been very popular and is the source for many, many links to Online Marketing Blog and to the blog marketing tools page over at TopRank.

I was checking out some of these links and noticed that some pretty interesting referrers. There are quite a few prominent SEOs using the RSS Button tools. I think that’s pretty cool actually.

Lee Odden

Performancing Partners Ad Network

Lee Odden on Jun 29th, 2006     Blogging, Blogging News, Marketing Industry News, Online Marketing

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Lee Odden

Blog Award Results

Lee Odden on Jun 27th, 2006     Blogging, Blogging News, Online Marketing

Marketing Sherpa quickly announced the winners of their blog awards today. After a snafu with the voting service, voting was extended until Monday. Winners included:

Best Podcast on the topic of Marketing
Joseph Jaffe

Best B-to-B Marketing Blog
Brian Carroll

Best Blog on Email Marketing
Chris Baggott

Best Blog on Search Marketing
Barry Schwartz and friends

Best Blog on Advertising
Steve Hall

Best Blog on Marketing to a Specific Consumer Demographic
Andy Wibbels

Best blog on Affiliate Marketing
ReveNews Group Blog

Best Blog on the Topic of PR
Matt “PodBoy”

Best Blog on Small Business Marketing
John Jantsch

Best Foreign-Language Blog
Marketing-Blog Biz

Best Blog on General Marketing Topics
Seth Godin

Lee Odden

Marketing Sherpa Blog Awards

Lee Odden on Jun 23rd, 2006     Blogging, Blogging News, Online Marketing

Marketing Sherpa announced earlier this week their blog and podcasting awards. Unfortunatley, the service they were using for the survey could not handle the traffic. The landing page for voting says they have recorded all the votes to-date, but any new votes must use a different url. The new survey is being handled by Survey Monkey.

I posted the link to the nomination form last week, but I guess some search bloggers don’t read this blog (aka Top Rank) and did not get nominated or did not nominate themselves. If you want to play, you’ve got to show up, right? Actually, quite a few very good and very popular SEO/SEM blogs did not get listed and should have. Maybe next year?

Lee Odden

Search Marketing Blogs

Lee Odden on Jun 21st, 2006     Blog Marketing, Blogging, Blogging News, Marketing Industry News, Online Marketing, Podcasting, Search Marketing, SEO

Marketing Sherpa is running their third annual blog awards with even more categories this year. It’s a testament to the growth of blogging to have some many niche topics – especially within marketing.

Of course there is a search marketing blog category and Online Marketing Blog (aka TopRank) has been nominated along with several other very popular SEO blogs. Rather than voting for just one blog in each category, you can rate each blog in each category as “excellent”, “not bad” and “blah”.

It’s kind of funny that while this blog is clearly titled, “Online Marketing Blog” many references from other blogs, press and these contests use the text from the url instead, “TopRank Blog”.

Please take a moment and vote for “Top Rank” in the “Blogs on search marketing” category.

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