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	<title>Online Marketing Blog &#187; Blogging</title>
	<link>http://www.toprankblog.com</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; experts interviews on social media, digital PR &#38; search engine marketing.</description>
	<lastBuildDate>Fri, 19 Mar 2010 14:08:10 +0000</lastBuildDate>
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		<title>Shutterstock Voted Best Royalty Free Stock Photos Site for Bloggers</title>
		<description><![CDATA[ A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals 30-50%. To make posts more personal, I try to use my own photos as [...]]]></description>
		<link>http://www.toprankblog.com/2010/03/best-stock-photo-site-for-bloggers/</link>
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		<title>12 Tips on Live Blogging &amp; Content Marketing at SXSWi</title>
		<description><![CDATA[So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post?  A big part of my &#8220;mission&#8221; for SXSXi is to create content after all.
I have several other [...]]]></description>
		<link>http://www.toprankblog.com/2010/03/live-blogging-tips-sxswi/</link>
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		<title>Poll: Best Royalty Free Stock Photo Sites for Bloggers</title>
		<description><![CDATA[As with many bloggers, we&#8217;ve been using royalty free images for many years.  Many bloggers make use of images from Flickr and we have too but you can&#8217;t always find the right image there. I&#8217;ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]]]></description>
		<link>http://www.toprankblog.com/2010/03/royalty-free-stock-photos/</link>
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		<title>5 Sure Fire Tactics to Promote a Business Blog</title>
		<description><![CDATA[Relevant, Consistently Updated Content + Flawless Technical Functionality &#38; User Experience = Perfect Blog Launch
What&#8217;s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without attracting readers.
Start promoting your blog today with these five effective tips:
 
1. Involve influential industry bloggers. 
 By linking to [...]]]></description>
		<link>http://www.toprankblog.com/2010/02/5tips-promote-blog/</link>
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		<title>5 Twitter Management Tools You Can’t Live Without</title>
		<description><![CDATA[Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there&#8217;s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]]]></description>
		<link>http://www.toprankblog.com/2010/02/twitter-management-tools/</link>
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		<title>Ten Must Read Tips to Start a Small Business Blog</title>
		<description><![CDATA[A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web &#8211; specifically regarding blog marketing.
This is a new small business, so considerations for what to do about [...]]]></description>
		<link>http://www.toprankblog.com/2010/02/start-a-small-business-blog/</link>
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		<title>5 B2B Social Media Winners</title>
		<description><![CDATA[Take a moment to think about, and count, the number of B2C social media success stories that pop into your head.
I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on [...]]]></description>
		<link>http://www.toprankblog.com/2010/02/b2b-social-media-winners/</link>
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		<title>Tips for Promoting New Blogs</title>
		<description><![CDATA[
TopRank&#8217;s recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging.
Thousands of new blogs are started by companies and individuals each day. [...]]]></description>
		<link>http://www.toprankblog.com/2010/02/new-blog-tips/</link>
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		<title>5 Ingredients for a Perfect Twitter Marketing Recipe</title>
		<description><![CDATA[After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here.
With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency.
Not enough [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/twitter-marketing-strategy/</link>
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		<title>How to Source Content on Twitter</title>
		<description><![CDATA[With the increasing emphasis on content marketing for both SEO and Social Media, I thought I&#8217;d offer some specific tips on dealing with one of the most prevalent issues companies face in this area:  long term sourcing of content.  While we&#8217;ve written about content sourcing for corporate blogs in the past, but this post will emphasize how [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/5-ways-to-source-content-on-twitter/</link>
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		<title>Survey Results: Impact of Blogging on Search Engine Optimization</title>
		<description><![CDATA[Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey.  I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/survey-seo-blogging/</link>
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		<title>5 Examples of Social Media in Healthcare Marketing</title>
		<description><![CDATA[More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.
The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.
While it&#8217;s easy to identify demand, many healthcare marketers [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/social-media-healthcare-marketing/</link>
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		<title>A Challenge: Content or Die</title>
		<description><![CDATA[Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have a web presence and publish some kind of web site. For many, the creation of a web site [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/a-challenge-content-or-die/</link>
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		<title>How to Write Compelling Social News Headlines</title>
		<description><![CDATA[Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple.  Yet it&#8217;s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect.
As someone who has been successful with creating content that goes hot across social channels I&#8217;ve come to appreciate the art and challenge [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/headline-writing-tips/</link>
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		<title>The Best Blog SEO Survey Ever</title>
		<description><![CDATA[Blogs have been touted as effective tools for companies to publish content and demonstrate the conversational side of their corporate personality. Blogs have also long been promoted as a SEO tool. Despite plenty of optimism about blogging, there&#8217;s still a lot of mis-information, mis-perceptions and lack of awareness about effective, productive blogging for business.
Take This Blog SEO [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/best-blog-seo-survey/</link>
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		<title>Benefits of Running Polls on Twitter</title>
		<description><![CDATA[
If you&#8217;re &#8220;on Twitter&#8221;, no doubt you&#8217;ve noticed different Tweeple running polls from time to time.  We ran our first poll on Twitter over 3 years ago which resulted in the post, &#8220;Guide to Twitter as a Tool for Marketing and PR&#8220;, offering insights from other marketing and PR professionals experienced with the Twitter [...]]]></description>
		<link>http://www.toprankblog.com/2010/01/twitter-tips-polls/</link>
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		<title>5 SEO Tips for Online Retailers</title>
		<description><![CDATA[
Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.  Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into [...]]]></description>
		<link>http://www.toprankblog.com/2009/11/5-tips-for-retail-seo/</link>
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		<title>25 Link Building Tactics to Improve Blog Search Engine Rankings</title>
		<description><![CDATA[Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and content are a start, but blogs are not much of [...]]]></description>
		<link>http://www.toprankblog.com/2009/11/25-link-building-tactics-to-improve-blog-search-engine-rankings/</link>
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		<title>5 Tips for Making a Corporate Blog Stand Out</title>
		<description><![CDATA[These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by creating one that&#8217;s truly unique. To ensure your corporate blog stands out from the crowd, follow these 5 tips:
1. Talk about something [...]]]></description>
		<link>http://www.toprankblog.com/2009/10/5-tips-corporate-blogs/</link>
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		<title>5 Tips for Creating an Effective Content Marketing Strategy</title>
		<description><![CDATA[It’s difficult to find much value in content with no strategy behind it. Without a content strategy plan, your intended audience is unlikely to find your copy, let alone read it.
During the MIMA Summit last week, the importance of a content marketing strategy was the topic of a session presented by Rachel Lovinger of Razorfish.
For [...]]]></description>
		<link>http://www.toprankblog.com/2009/10/content-strategy/</link>
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