After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here.
With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency.
Not enough lemon and lime juice, and the avocados brown too quickly.
Too much garlic salt, and the guacamole gets a pungent taste.
Twitter as a marketing tool is much the same way.
Too much product pushing and self-inflation, and your followers head for the hills in droves.
Too little interaction and communication, and your followers forget you exist altogether.

With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we’ve written about content sourcing for
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
Like many others, I scoffed at Twitter when I first heard of it. What use could sending short messages to people I don’t know be? The mental leap from IM and Facebook status updates to Twitter makes it easier, but business use seemed pointless at first. As I noticed more of my Search, Social and PR industry peers using Twitter, it seemed a good idea to test out.


























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