Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.
Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.



With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we’ve written about content sourcing for
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
Like many others, I scoffed at Twitter when I first heard of it. What use could sending short messages to people I don’t know be? The mental leap from IM and Facebook status updates to Twitter makes it easier, but business use seemed pointless at first. As I noticed more of my Search, Social and PR industry peers using Twitter, it seemed a good idea to test out.





















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