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Lee Odden

Content Marketing Optimization: 8 Content Ideas for Business Blogs

Lee Odden on Aug 19th, 2011     Blog Marketing, Blogging, Content Marketing, Online Marketing

Blogging ContentAt the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”.  In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common issues with business blog success is fresh content. In fact, one of the most common reasons companies don’t start a blog is over their concerns with creating useful content.

I can empathize with that concern and have addressed it with many companies over the past 7+ years that I’ve been blogging here on TopRank’s Online Marketing Blog. To help anyone interested in ideas for creating business blog content, check out the following 8 tips. They’ve worked for us and for many of our clients and may very well work for you too.

Lee Odden

Big Business Blogging, The Right Way #IntelSMP

Lee Odden on Jul 12th, 2011     Blogging, Marketing PR Conferences, SEO

Lionel Menchaca DellAt Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices.

One of those speakers was Lionel Menchaca, the Chief Blogger at Dell and a real pioneer in the world of blogging and social media for the enterprise. Lionel told the story of Dell’s initial blogging efforts that turned the tide of Dell Hell as well as other practical insights. Here are his tips on best practices blogging for the enterprise:

1. Write about topics that matter to your customers, especially the tough ones. Dell has a social media command center to track topics and inspire ideas, issues to deal with.

Lee Odden

Blog Marketing Strategy: 7 Steps to Social SEO Success

Lee Odden on May 26th, 2011     Blog Marketing, Blogging, Content Marketing, Online Marketing, SEO, Social Media

Blog Marketing Social SEO At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO.  It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn’t attend.  Based on the blog marketing we do here at Online Marketing Blog and in the consulting that I do, here are  7 practical steps online marketers can take for social media and SEO success with a blog.

All marketing efforts should start with a goal and means for measuring success, so I do not get into specifics on those tasks in this list, but focus more on the content and promotion.

1.  Social SEO Personas

Personas Social Media SEO

Lee Odden

BlogWorld NY: @JasonFalls No BS Guide to Advertising & PR for Bloggers

Lee Odden on May 25th, 2011     Blogging, Marketing PR Conferences

Jason FallsWhile initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he’s funny.

The lowdown on this session: How bloggers can better understand the world of advertising, marketing and PR to avoid common mistakes.  How can we learn from the crappy behavior of the bloggers before us.

There’s a low cost of entry to become a blogger. Basically, all you need is a pulse and an internet connection. But, just because you’re a blogger, doesn’t mean you’re a diva. When you start to evolve as a blogger is when you attract an audience. You’re still not a rockstar, but you’ll be making progress when people are paying attention to you and engaging.  For perspective, many advertisers require a minimum of 100k pageviews per month. If your blog isn’t at that level, you’re still building.

Lee Odden

Dominate Your Niche with Social SEO & Blogging – BlogWorld Expo New York

Lee Odden on May 23rd, 2011     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

Social Media SEO & BloggingBlogWorld Expo is holding it’s first conference in New York this week and I’ll be presenting “Dominate Your Niche with Social SEO & Blogging” on Tuesday at 10:15am as part of the Social Business Track. This post is a light preview of that session and I hope to see you there.

Is blogging dead? A number of high profile bloggers and news media sites from Scoble to Wired to the New York Times have opined the demise of blogging as a consequence of growing social destinations like Twitter and Facebook.

Lee Odden

Core Content SEO Tools: Keyword Glossary & Editorial Plan

Lee Odden on May 18th, 2011     Blogging, Content Marketing, Online Marketing, SEO, SEO Tools

Content SEO ToolsIt’s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I’ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping.

Another tool was an Editorial Plan that documents articles/blog posts, media, promotion and planned re-purposing. There are basic building blocks for becoming more efficient with search engine optimization tasks, but I’ve received a lot of requests for them.  I thought they might be useful to our readers to use for inspiration to create their own and maybe even modify and mashup into something better.

Lee Odden

Recipe for Successful Blog Marketing & SEO at TECHmunch Austin 2011

Lee Odden on Mar 15th, 2011     Blogging, Online Marketing, SEO

Concurrent with SXSWi in Austin, Texas this weekend was the TECHmunch event for food bloggers run by Babette Pepaj of Bakespace. Babette rounded up a stellar cast of characters to present on a variety of topics including numerous food journalists from the likes of CNN and the LA Times plus PR pros like Erik Deutch, Sarah Evans and Eric Schwartzman. Of course, no event during the week of SXSW would be complete without appearances from well known digerati like Brian Solis and Robert Scoble.

My task was to talk about SEO with a dash of Social Media and Content for blogs. Knowing just a few things about blogging, I shared the following info with abundant food metaphors to about 150 food bloggers and journalists.

Lee Odden

Blog Comments: Are You A Person Or A Thing?

Lee Odden on Mar 10th, 2011     Blogging, Online Marketing

Blog Comments Real ThingAfter 7+ years, I’ve seen it all in blog comments. Genuine people responding, asking and sharing in ways that inspire streams of comment responses and even blog posts elsewhere on the web.

I’ve also seen far too many bots that automatically find blog posts that are of a certain age, written on a certain keyword topic and that have follow vs. nofollow links. Once found (automatically using software) they scrape parts of previous comments to create a new one with embedded links to their Viagra SEO New Delhi Insurance Leads spam site. Bleh.

Then there are the benign “good job [insert blogger name here] comments or those that have been translated into another language and back into English. Here’s another good one: comments from reputable people from reputable companies that insist on leaving their full email signature in the comment. One link isn’t enough, they must have two or three or more. Greedy.

Lee Odden

7 Key Elements to a Successful Business Blog

Lee Odden on Feb 23rd, 2011     Blogging, Online Marketing

business bloggingOver the past 7 years of blogging, one could say I’ve become quite familiar. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. I’ve looked at over 1,000 blogs to create the BIGLIST and recently reviewed the top UK Online Marketing Blogs as well.

Here are a few key characteristics I’ve found that represent a highly productive blog in terms of branding, community, SEO, PR, recruiting and taking mindshare away from the competition:

1. URL - Pick something short and easy to remember.  blog.domainname.com works great, so does domainname.com/blog or even, companynamblog.com. Try to avoid obscure or long URLs like www.domainname.com/files/about/blog?home or worse, companyname.blogspot.com. If you’re a business, then act professionally and use a domain name you control for your blog URL.

Lee Odden

Where to Use Keywords in Corporate Blog Posts

Lee Odden on Jan 24th, 2011     Blog Optimization, Blogging, Online Marketing, SEO, SEO Tips

Keyword SEO for BlogsNumerous companies start blogs to better connect with customers (but often through a narcissistic lens).  In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR. But the Pull is often overlooked.

Most corporate blogs are not only boring, but they’re disappointingly difficult to locate on search engines. Key messages, voice and timing are considered, but keywords to drive search traffic are not.

Numerous PR practitioners have approached me after I’ve given a SEO for PR presentation and mention that they’ve never thought of, or just don’t know how, to include search keywords in the copy. Here are a few, simple tips I’ve followed for years here at Online Marketing Blog that companies can follow to increase search traffic and visibility to corporate blog content.

Dave Folkens

5 Tips: Content Sharing Beyond Facebook

Dave Folkens on Jan 21st, 2011     Blog Marketing, Email Marketing, Online Marketing, Online PR, Social Networking

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now?

If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be great places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.

However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:

Lee Odden

Use Google to Write Your Blog Posts

Lee Odden on Jan 3rd, 2011     Blogging

Content Marketing with Google“To be a good search marketer, you must be a good searcher.” That’s sage advice for SEO and it’s also pretty handy for any kind of content marketing.

Recently I’ve found myself offering more advice on content creation by showing some of Google’s Advanced search features in combination with other content sourcing “tricks”. Since one of the most pressing issues with content marketing is content sourcing and curation here’s a sample of those tips you might find useful:

These tips assume you’re already working in the context of a planned editorial calendar with content types, topics, keywords, promotion and repurposing identified.

Start by creating a list of your topics.  Then get into audience pain points and characteristics, document types, contexts/situations for use. For example:

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