In this session on day two of the Pubcon 10 conference, presenters provided very good insight into how podcasting and RSS are being used now and what’s in store for the future.
First up was Amanda Watlington from Searching for Profit.
Sound files (podcasting) is not such a new topic. What’s new are the tools for production and distribution. Podcasting is growing fast. Avg subscribers per podcast 65. It’s not realistic to expect a large audience right away, it must be built up.
According to TDG Research, there will be 56.8 million users of podcasts by 2010.
How cane search marketers make money from podcasting?
- Publishing (RSS)
- Marketing Podcasts to listeners
- Tools such as directories to help listeners find podcasts