Online Marketing Blog – TopRank® http://www.toprankblog.com Wed, 18 Jul 2018 10:35:10 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences http://www.toprankblog.com/2016/01/podcasts-sales-value-audiences/ Thu, 28 Jan 2016 11:30:30 +0000 http://www.toprankblog.com/?p=19890 [Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s [...]

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MIMA Event Podcasting

[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.]

Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s consumers are ALWAYS connected and constantly consuming information from a variety of sources.

The question for marketers is: how can you capture the attention of your audience while they’re on the go and multi-tasking constantly? One of the solutions that has surfaced in recent years is incorporating podcasts into your digital marketing mix.

Below we’ll dive in to three case studies MIMA social broadcasting event that uncover how different brands are working podcasts into their marketing strategy.

First, Why a Podcast?

  • Mobility is key. You can listen on the go in your car or the train.
  • It’s personal. The information can be directed at the consumer.
  • Drives Engagement. Podcast subscribers can be the core of a community who move to other key assets and channels.

Insights for Busy Salespeople

Busy salespeople don’t have time to read a newsletter or possibly an email. This was the dilemma for the Medicare and Retirement division of United Health Group. They wanted to share tools and ideas with their sales agents during enrollment period.

Within the healthcare industry, communication is heavily regulated which means there are lots of things that they can’t do or say. Kendra Klemme, Associate Director of Communications, United Health Group, says everything has to be cleared through lawyers. So the question comes up, “How do we work within this system?” and still accomplish what we need to get done.

Once cleared by the lawyers, the communications team decided a podcast was the right route to take for communicating with sales, and production happened quite quickly. The focus of the podcast was on providing the sales team with information to help them improve their approach and results. The key was providing a method for getting the sellers excited to start fast out of the gate during enrollment period.

Early podcasts were produced to be anywhere between 10-15 minutes in length, making them easy to listen to for sales people in between their customer visits. From the initial podcasts that were done in 2015, UHG received positive feedback from sales leaders and agents, having reached 7K+ listens overall.

Moving forward for 2016, the plan is to produce two podcasts per month – one on highlights from the monthly eNewletter, lasting anywhere from 3-5 minutes and another longer one on areas of interest to their audience.

What UHG learned from producing podcasts:

  1. Continue to refine the topics
  2. Work to promote the podcasts in multiple ways
  3. Leverage the leadership
  4. Bring the sales agents into the mix and harness some of that information. Provide best practices.
  5. Look to create additional touchpoints.
  6. Move forward with a heavier focus on LinkedIn

Information for the Modern Farmer

If you grew up on a farm, you know that harvest season is CRAZY BUSY! Despite that fact, the Mosaic company wanted to talk to farmers during harvest about raising yields.

On today’s modern farms, you will find farmers checking social media and listening to all kinds of media while they bring in the crops. In order to capture that audience, they wanted to create a podcast around “A Prairie Home Companion” meets “Twin Peaks” meets “Serial”.

The result was “The Great Yield Mystery”, a 10 episode audio drama, which included a website, gamification, prizes and a trailer poster. And the result gave their existing audience something they could use.

The podcast had a longer tail than they expected and exceeded interaction goals by 379%.

A Taste of General Mills

Kevin Hunt, Social Media Manager, General Mills, and an experienced podcaster provided insights into “A Taste of General Mills”, a brand website for consumers. He shared that General Mills wanted to provide a deeper look into their brand through an interview style podcast hosted on the website and modeled after “This American Life”. (Clearly NPR is winning in the podcast idea segment!)

The first podcast produced featured the creator of Cheerios. Recorded during a commercial shoot, it provided a behind the scenes perspective. This was followed by podcasts covering their monster cereals, celebrating 50 years of the Pillsbury Dough Boy, focusing on a cookbook editor and interviewing people with cooking fails, and then celebrating the 150th anniversary of General Mills. In February of 2016, the podcast will be quite topical by focusing on Super Bowl appetizers.

Kevin emphasized the need to make a plan for setting-up interviews, recording, scripting, and promotion. Their posting strategy includes iTunes and SoundCloud for searchability. General Mills doesn’t make a separate show page for the podcasts, but instead includes it as a part of the blog.

Audience growth takes time, so promotion is key. General Mills creates special graphics for promoting on their social channels. They also email subscribers of the blog.

Does Podcasting Have a Place in Your Marketing Strategy?

Podcasting in both video and purely audio forms has become an increasingly popular digital marketing tactic. Before venturing out on a podcasting endeavor, consider the following:

  • Would a podcast from your brand create value for your busy audience?
  • How would it fit into your content mix?
  • What format and length would be the best fit for your audience?

We’d love to hear your thoughts.


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Session: Podcast & Audio Search Optimization SES 2007 http://www.toprankblog.com/2007/08/podcastoptimizationses/ http://www.toprankblog.com/2007/08/podcastoptimizationses/#comments Tue, 21 Aug 2007 23:00:00 +0000 http://www.toprankblog.com/2007/08/podcastoptimizationses/ Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio. Audio search has come a [...]

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Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio.

Audio search has come a long way and still, we’ve barely tapped into the full potential for audio content.
But why should we podcast? Watlington tells us that the value of audio content lies in its ability to create and foster an emotional connection with the audience. It is yet another opportunity to engage users while adding a human context to the message.

The concerns broached by the audience included the question of whether or not podcast and audio optimization made sense those in B2B marketing.

The consensus of the panel was that Audio content does not necessarily have to be entertaining or be directed toward consumers. The important factor to consider is the relevance of the content. If it’s relevant, then it will engage your targeted audience. As with any message- written, visual, or audible, it’s about providing expertise. Podcasts allow you to do this while fostering a connection with your intended audience.


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Session – Podcast & Audio Search http://www.toprankblog.com/2006/12/session-podcast-audio-search/ http://www.toprankblog.com/2006/12/session-podcast-audio-search/#comments Tue, 05 Dec 2006 14:15:58 +0000 http://www.toprankblog.com/2006/12/session-podcast-audio-search/ The podcast and audio search session was very good. It started with Amanda Watlington giving an overview of of podcasting. Other speakers included Darion Babin of Webmaster Radio and Rick Klau of Feedburner. They all made excellent points on podcasting. Takeaway points included: Bandwidth can be costly, but it’s worth it. Don’t just get into [...]

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The podcast and audio search session was very good. It started with Amanda Watlington giving an overview of of podcasting. Other speakers included Darion Babin of Webmaster Radio and Rick Klau of Feedburner. They all made excellent points on podcasting. Takeaway points included:

  • Bandwidth can be costly, but it’s worth it.
  • Don’t just get into iTunes, submit podcasts everywhere.
  • Make it as easy as possible for users to subscribe.
  • Quality does matter so get good software, a good microphone and a pop screen.
  • Prepare for growth.
  • Always transcribe your shows and make that accessible to search engines.
  • Use Feedburner to distribute feeds. 302 redirect existing feeds.
  • Optimize show landing pages and show episode pages.
  • Validate feeds.
  • Educate and/or entertain in your podcast for success.
  • Originality equals downloads.
  • Always fill in the meta data on your audio files.
  • ID3 tags can hold up to 246 Mb of text and images.
  • Ping Ping Ping
  • Audacity seemed to be a well liked, free, cross platform recording application.

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ad:tech Chicago – Big Brands and Podcasting http://www.toprankblog.com/2006/07/adtech-chicago-big-brands-and-podcasting/ Tue, 25 Jul 2006 13:27:27 +0000 http://www.toprankblog.com/2006/07/adtech-chicago-big-brands-and-podcasting/ Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006: With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision [...]

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Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:

With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.

Heather and Brian Bloom did a tag team presentation with Heather starting things off by offering a quick Duck Tape 101 history. Starting in WWII, Duck Tape today is a household name with a cult like following. Duck Tape has “become cool”.

Duck Tape decided to do a test with podcasts to supplement programs and expand market reach using some pretty creative ideas including: A Duck Tape prom, a contest where kids were encouraged to attend prom wearing outfits made of duck tape. The promotion received local and national play. They also sponsored the world’s largest duck tape flag day, with a flag the size of a basketball court, Rock About the Roll, which was based on user submitted songs about Duck Tape and the Avon Heritage Duck Tape Festival which highlighted product features and uses.

Next up was Michael Moore of Purina to talk about their new media and podcasting efforts available at http://www.purina.com/downloads/
The first version of Purina downloads was launched in 2005 offering mobile ring tones and wallpapers, pet care tips via SMS and RSS feeds. Version 2 launched early July 2006 with an enhanced mobile offering, aggregated RSS feeds and audio/video podcasts.

Purina created the podcasts by taking radio show content and editing the audio with bumper music. They also segmented video into 5 minute portions as video podcasts. The focus of the initiative was offer existing content in a way that would be appealing to their audience without creating new content.

Examples repurposing content included: Customer dog pictures available as RSS feed. Cat advice, consumer generated stories about their pets and dog care advice from veterinarians all available via RSS feed.

Success metrics for Purina showed that ring tones were most popular followed by wall paper and tips via SMS. It was interesting that audio podcasts far more popular than video podcasts. Overall usage of the content is growing and the effect of promotions could be seen with slight peaks. Purina’s agency was even able to get iTunes to create a dedicated page for Purina called Purina Petcasting.

Next up is Robert Claypoole of Johnson and Johnson. Podcasting was a great choice for a “test and learn” and to establish benchmarking for other emerging media.

The podcasting initiative started out by creating five episode talk shows over five weeks targeting teens. The shows were hosted by a pair of teens “Heather and Janelle” who helped create the editorial strategy. Initial podcast branding of Acuvue was very subtle, but by the last show was much more direct.

Johnson and Johnson attracted an audience to the podcasts through emails to super advocates and internal data base, distributed content via iTunes, word of mouth, banner advertising, celebrities and shout outs from other podcasts.

Results exceeded goals in terms of listeners, downloads, brand connection, buzz with internal and external PR. Five weeks turned into a 5 month project, “thanks to lawyers”.

What did Johnson and Johnson learn?. Measure everything: high level to detail. It’s also important to find authentic chemistry with hosts. Production of the podcasts should be good, but not “too good”. Listeners appreciate forums for participation and feedback. With editorial, insist on authentic language. Keep in mind that the approval process can heavily impact the release schedule. One particularly important lesson was the need to integrate into existing marketing. The audience is savvy, so be transparent about the brand as far as the content.

The final slide showed this message: “If only our lawyers were excited about this as everyone else” to the laughter of the audience.

The presentations were followed by a Q and A.

For J&J podcasting is more workable because there is a bit more control over the content and exposure/interaction with it compared to blogging. There are legal issues to be dealt with in blogging

Audience: How do you make podcasts search engine friendly?
Purina: It’s something we’re working on.
J&J: Linking has been important for rankings.

Audience: What were the direct response results?
Purina: We do a lot of direct response via email and the open rate results they are seeing with podcasts are similar to email.
J&J: Direct response was lower than their lowest expectations. For repeat programs, they will be sure to incorporate with other marketing programs.

Audience: What do you think about advertising on existing podcasts rather than creating your own?
Purina: Tried that and audience perceived it as an overt branding effort. It was easier to create podcasts with repurposed content.
J&J: In order to work in the branding for J&J, they needed to create their own podcast rather than reaching out to a similar podcast because it would probably ruin the podcast if that happened.

Audience: Where do you see budgets going?
J&J: The budget follows what you’re trying to accomplish: PR, branding or direct response.
Purina: Seeing a shift in budgets more towards new media.
Duck Tape: Have not traditionally any advertising, so podcasting worked well.

Audience: What about vidcasting?
Duck Tape: Looking into it, but budget is a concern. Vidcasting should be an ideal medium.

For the most part, this session seemed to focus on podcasting more than on blogging or vidcasting. But that makes sense since podcasting offers more control than outright blogging.

For more coverage of ad:tech Chicago 2006, visit the ad:tech blog.


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Podcast Interview on SEO and Press Releases http://www.toprankblog.com/2006/06/podcast-interview-on-seo-and-press-releases/ Mon, 12 Jun 2006 12:33:19 +0000 http://www.toprankblog.com/2006/06/podcast-interview-on-seo-and-press-releases/ Last week I had two interviews on SEO, blogs and press release optimization. One was a podcast and the other published in a newsletter. You can find the podcast interview over at the Novita Issue Communications Blog where Ernie Landante keeps me honest and runs through questions on the synergy of search engine optimization and [...]

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Last week I had two interviews on SEO, blogs and press release optimization. One was a podcast and the other published in a newsletter. You can find the podcast interview over at the Novita Issue Communications Blog where Ernie Landante keeps me honest and runs through questions on the synergy of search engine optimization and public relations as well as some of the mechanics of the press release optimization process. At least until I started making death threats. 🙂

The good people over at Web Certain have started a new “Ask the Experts” feature for their newsletter and in a brave move, decided to do an interview on SEO and blog marketing with yours truly. Topics range from Google dominance to how clueless most corporate executives are about blogging.

While I’m at it, here are some other TopRank resources on the topic of public relations and search engine optimization that have been popular:

Karen Sams from our PR Firm in a short video case study on SEO and PR.

Lowdown on Press Release Optimization – most popular post on this blog about the topic.

Blog Optimization – my post over at Search Engine Journal

Also, here are some presentations on combining facets of Public Relations with SEO for marketing:

ACCM Catalog Conference: 15 Sizzlin Hot Search Marketing Ideas (my five tips were all about the SEO and PR thing)

Bulldog Reporter: Mastering SEO for PR: How Search Engine Optimization Can Supercharge Your Results

WebmasterWorld Pubcon: Search Marketing and Public Relations

MIMA Search Engine Smarts: Organic SEO, Online PR and Blogs.

Coming up next week is the DM Days conference in NYC where I’ll be providing online PR tips for a volunteered web site in a session called, “Search Engine Marketing – Basics and Beyond”. It will be a “pimp my site” sort of session without the funky hats.


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Interview with Daron Babin of WebmasterRadio.FM http://www.toprankblog.com/2006/05/interview-with-daron-babin-of-webmasterradiofm/ http://www.toprankblog.com/2006/05/interview-with-daron-babin-of-webmasterradiofm/#comments Mon, 15 May 2006 13:12:46 +0000 http://www.toprankblog.com/2006/05/interview-with-daron-babin-of-webmasterradiofm/ Spotlight on Search – Interview with Daron Babin of WebmasterRadio.FM Photo courtesy Strikepoint Blog There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio [...]

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Spotlight on Search – Interview with Daron Babin of WebmasterRadio.FM

Daron Babin
Photo courtesy Strikepoint Blog
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing.

After threatening Daron with sex, fame and a nice hangover, he succumbed to answering a few questions about how he got into the SEO game, what’s up with New Gen Media and his evil plan for a multi media search engine and delivery platform.

Tell us about your background, how did you get involved with search marketing?

I created a website back in ’96 with a partner who knew how to create a website and server management. He knew nothing of marketing, so that was my side of the deal. I dove into the web head first and realized that there had to be a way to get to the top of the search engines…and that was what I used to navigate the web. So it just made sense. I began reading SearchEngineWatch, Jimworld, Planet Ocean, and SearchEngineForums where I became a moderator with guys like Mikkel, Keith Peterson, Mike Mackin and many others. I cut my teeth with some of the best SEO’s who are read about today as if they are old legends…Dogboy, Bob Massa, GoSixtyGuy and so many more.

Back in 2003 at the San Jose Search Engine Strategies conference, I remember you and Brandy walking around the Google Dance with a microphone asking all the buzzed SEOs questions. That beginning has evolved into the success of WebmasterRadio.FM. What made you decide to start WebmasterRadio.FM?

I’ve done streaming radio in the past before podcasting came along and when Brandy and I became a couple…and she heard of my sordid streaming radio past…well, lets just say we both agreed it was a match made in heaven. Both personally and on the air! So we created RainMaker, and with its huge response and support from the community…it just made sense to create a platform so we could replicate the success of RainMakers formula.

Not to mention that our formula was a win/win for everyone involved. From the listeners to the advertisers and very gratifying for us to see this community flourish.

What have been some of the big learning experiences? Any advice for other podcasters?

Bandwidth, negotiate sick stupid low bandwidth prices if you expect to become half way popular in the way of downloads. Also, think about media management from the beginning…don’t wait until you’re up the road. It takes lots of man hours to turn back the clock to re-do alot of what’s already been done.

On more than one occasion you’ve mentioned that you’re developing a B2B podcast search engine. Can you tell more about that and what do you think of the business podcasting market? What’s in the future?

I have been in development of a multi-media search engine, and dev continues. It’s funny, I get up the road…look at what we’ve done…then want to add this, or change that. Needless to say, its been a long process for us that continues. I can say this, once I am done…I will be able to skin this engine to provide and back end new verticals in online streaming. I can help to build and support the vertical by providing a new and easy way for users to consume their content…on their own terms.

So you’re building both a search engine AND a new/updated delivery platform?

Yes. Two separate systems.

Content management and stitching with a hand-off to our CDN (Limelight Networks). Then the Search Engine. That is being built by my inhouse team and myself…consider her my baby. As to skinning her, a good example of this would be B2B.FM as one verticals in which someone could land in that search engine because they know they are looking for good B2B multi-media content. On the flip side, consumers looking to target themselves and get exposure at a newly branded Multimedia SE to be known as: Search.FM

Same backend, without all the fluff. In depth vertical search done right. Taking into account end user experience and knowing that we can white label this search is another opportunity for us to help grow the marketplace for multimedia search.

You’ve been in the SEO game a very long time. I first saw you speak at a Pubcon conference where you told some pretty interesting stories about marketing a little blue pill, about search engine algorithm hacking and things like contextual relevance for content optimization. You’ve seen many things change over the years – what do you think has been the biggest change this year regarding the practice of SEO?

Well, that’s simple. I think the big difference has been individual SEO’s using controversy and pulling no punches and being very verbal in both forums and blogs to gain notoriety and more business with such actions.

With broadband market penetration and accessibility, do you see rich media ads replacing textual search ads as the money generator for paid search advertising?

I think we’ll see an evolution in both still. I think both have their place. I think knowing how to properly leverage both for your companies bottom line is key.

I see WebasterRadio.FM listed as the official podcast sponsor of just about every conference related to search, interactive and new media. Besides taking over the new media world, what’s the plan for your company WebmasterRadio, Inc.?

Well, we will continue to evolve and grow our programming line-up while at the same time, spending some time at home on the website and the end user experience. We also continue to leverage our content in ways we’ve not yet maximized. We got great Mobile deals on the table and currently give users the ability to download podcasts from WebmasterRadio.FM to their cell phones.

We will grow our types of event coverage for live delivery and podcasts of exclusive events that only WMR have access to.

Couple this with some new content delivery mechanisms we’re working on…and we’ll be your definitive source for acquiring top notch relevant podcasts that are dynamically generated based upon user input…meaning what types of content you are looking for and how many segments you are interested in.

This makes stringing relevant content chuncks from 1 show to the next as easy as a few button clicks. Couple this with our new multimedia search, and we’ll have some pretty amazing vertical content production and management tools and properties.

What are your favorite search engines and what are some feature improvements you’d like to see?

I Like Yahoo first, Google 2nd. You don’t want my improvements list. lol

What are some of the resources you rely on for information on search? Best practices, news, industry information.

Ironically, I rely on the same sources I always have…with the exception of 1 addition to the mix….and that’s WebmasterRadio.FM. We have some of the top minds in SEO hosting programs on the station. Its easy to keep your finger on the pulse when you have the cream of the crop on the air! Ya just have to tune in.

Which is more fun, the little blue pill or absinthe?

Simply put…they go hand in hand my friend! The Green Fairy will always entertain thoughts induced by the Little Blue Pill!

Thanks Daron!

Be sure to check out all of the streaming content and archived podcasts over at WebmasterRadio.FM.


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Podcasting and SEO http://www.toprankblog.com/2006/04/podcasting-and-seo/ http://www.toprankblog.com/2006/04/podcasting-and-seo/#comments Sun, 16 Apr 2006 14:53:52 +0000 http://www.toprankblog.com/2006/04/podcasting-and-seo/ About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be. Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog. I would also like to point out a few things regarding how [...]

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About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.

I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR.

The first is the very cool Podcast recording, production and hosting service offered by PRWeb Podcast.

As an example, TopRank recently did a PRWeb Podcast in conjunction with Blogs, SEO and online PR press release recently for the upcoming WebmasterWorld Pubcon conference in Boston. David McInnis, the CEO and founder of PRWeb and I are speaking on the same panel about Public Relations.

My conference pals Amanda Watlington, Daron Babin and Brian Prince will be talking about RSS and podcasts at the Boston Pubcon conference along with Michael Levine from Yahoo, so be sure to check that out if you’re going.

We’re monitoring the effect of this service from a traffic perspective, but are rolling it out with all of our online PR clients. In fact, one of our Public Relations managers has had great success using podcasts in her pitching efforts to the media. Karen has posted about that over on her Media Relations Blog.

From an advertising perspective, this recent research from PQ Media shows that combined U.S. spending on blog, podcast and RSS advertising increased 198.4% to $20.4 million in 2005. This kind of advertising is expected to grow another 144.9% to $49.8 million in 2006. Those are some pretty impressive growth numbers.

So you can use SEO for more traffic to your podcasts, you can use podcasts to enhance your online public relations and you can advertise on podcasts. What else can you do with podcasts related to SEO?

You can stay on top of the happenings in the search engine industry as well as search engine optimization tactics by listening to the wide array of podcasts and live internet radio feeds over at WebmasterRadio.fm.

Danny Sullivan also posts a daily “SearchCast” from Search Engine Watch. Chris Pirillo did a series of podcast interviews at Search Engine Strategies NYC that are pretty interesting.

There are many others I’m sure, so post your favorites if you like.


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SES NYC Interviews http://www.toprankblog.com/2006/03/ses-nyc-interviews/ Wed, 15 Mar 2006 14:40:49 +0000 http://www.toprankblog.com/2006/03/ses-nyc-interviews/ Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include: Copernic on Desktop Search David Sifry on Technorati and Entreprenuership Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in [...]

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Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:

  • Copernic on Desktop Search
  • David Sifry on Technorati and Entreprenuership
  • Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in one conversation!”
  • Jay Budzik of Intellext on Watson Contextual Search
  • Jim Lanzone of Ask.com on Search
  • Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising
  • Danny Sullivan on SES, Tags and Googlefasting
  • Meet Joe Spammer – Confessions of a Search Marketer
  • Matt Cutts of Google on Search Engine Spam

Some good stuff in there, check it out.


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© Online Marketing Blog - TopRank®, 2006. | SES NYC Interviews | http://www.toprankblog.com

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Strikepoint SEO Podcast http://www.toprankblog.com/2006/02/strikepoint-seo-podcast/ Sat, 25 Feb 2006 16:42:15 +0000 http://www.toprankblog.com/2006/02/strikepoint-seo-podcast/ Dave Naylor and Mikkel De Mib Svendsen (gotta love the red suit) have launched a new SEO Podcast blog called Strikepoint in conjunction with WebmasterRadio.fm. I’ve listened to a few shows already and it’s very good (and funny). The show on BMW Germany’s issues and Google is particularly interesting. Here’s an entry about Outrageous And [...]

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Dave Naylor and Mikkel De Mib Svendsen (gotta love the red suit) have launched a new SEO Podcast blog called Strikepoint in conjunction with WebmasterRadio.fm. I’ve listened to a few shows already and it’s very good (and funny). The show on BMW Germany’s issues and Google is particularly interesting.
Here’s an entry about Outrageous And Contagious – Viral Videos. This is an interesting and timely post as I do believe viral/creative SEO is the future of organic search marketing. That and online PR.
If you haven’t checked out WebmasterRadio.fm’s awesome shows, you are missing out on some excellent information. Top voices in search marketing from Danny Sullivan to Tim Mayer of Yahoo talk about current issues, tactics and trends. Fire up your iPod because these shows are a must-listen.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2006. | Strikepoint SEO Podcast | http://www.toprankblog.com

The post Strikepoint SEO Podcast appeared first on Online Marketing Blog - TopRank®.

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