TopRank Online MarketingTopRank Online Marketing Blog

Podcasting


Nicolette Beard

Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices

Nicolette Beard on Jan 28th, 2014     Content Marketing, Online Marketing, Podcasting

Podcasting for Content MarketingThe human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports.

As broadcast radio gave way to television, television to cable and cable relinquishing to the internet of everything, it comes as no surprise to content marketers that, spurred by technological advancements, broadcast radio has come full circle with podcasting and represents a new platform for storytelling.

The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have the opportunity to build a deep, rich relationship with your target audience.

Lee Odden

Best Podcasts on Social Media

Lee Odden on Dec 21st, 2008     Online Marketing, Podcasting, Social Media

Best Social Media Podcasts

UPDATE 12/29/08: Voting is closed and the winner, Best Podcast Social Media, DishyMix by Susan Bratton of Personal Life Media. Congratulations Susan!

Congrats also to the runner up, User Friendly Thinking by Bizzuka’s John Munsell and Paul Chaney.

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

Lee Odden

Reader Poll: Best SEO Podcasts

Lee Odden on May 24th, 2007     Online Marketing, Podcasting, Reader Polls

reader poll

Along with other forms of media coverage on the topics of search and online marketing, internet radio has been a great source of content for listening live or via podcast. Some SEO podcasts and online radio are basic and others are very professionally produced. The content varies greatly as well from industry gossip to practical tactics.

Earlier this week I ran an informal poll with about 40 respected search marketers and almost half admitted they didn’t listen to podcasts much, if at all. In fact, some were publishers of podcasts that didn’t listen to other podcasts. Is is it the case that these people were so busy with clients, speaking, writing, testing that they didn’t have time?

Lee Odden

Interview: Amanda Watlington on Second Life and Blogs

Lee Odden on Jan 8th, 2007     Blog Marketing, Blogging, Interviews, Online Marketing, Online PR, Podcasting, RSS, Social Media, Spotlight on Search

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit

amanda-watlington.jpg
Photo by Jeremy Zawodny

I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.

Lee Odden

PRWeb Podcast Rocks!

Lee Odden on Nov 9th, 2006     Online Marketing, Online PR, Podcasting

Our public relations firm consistently uses the PRWeb Podcast service for our clients, but I’ve not taken advantage of the service very often for our own PR efforts with TopRank.

Yesterday for the second time ever, I personally used PRWeb’s Podcast service that’s available when you select a $200 or higher option for press release distribution. As with the first time, I was totally impressed.

The process is pretty simple. You order a press release to be distributed and pick the $200 level. As you go through the process of enabling or activating the various options for the release, you’ll have the option of scheduling a PRWeb Podcast. Pick a date and time that works for you and you’ll get an email with the phone number and access code.

Lee Odden

Online Public Relations and Blogs

Lee Odden on Oct 16th, 2006     Blog Marketing, Blog Optimization, Blogging, Interactive Marketing, Marketing PR Conferences, Online Marketing, Online PR, Podcasting, Press Release Optimization, RSS, SEO, Social Media, TopRank Agency News

dma06ppt.gif
Later today I’ll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of “Push and Pull PR”. The presentation is broken up into:

  • Opportunity
  • Push and Pull PR
  • Blog Optimization & PR
  • Blogger Relations
  • Case Study

The “opportunity” section explains how many journalists are ignoring the noise of getting pitched by so many PR firms and company PR staff. Whether it’s a pitch by phone or email, many members of the media go online (98%) to find news sources (76%), story ideas (92%), experts and to research press releases (73%). The percentages come from a study done by Middleburg/Ross.

Lee Odden

Blogs and Podcasts for Lead Generation

Lee Odden on Jul 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Blogging News, Online Marketing, Podcasting


Marketing Sherpa released findings of a Technology Marketing survey that include blogs and podcasts as two of the top 5 lead generation tactics for technology, hardware and software firms. Overall, the top 5 lead generation tactics were:

  1. Free Trials
  2. Webcast
  3. White paper
  4. Blog
  5. Podcast

Of course, if you’re a really good marketer, you would be able to tie in four or five of the above into one campaign, especially when integrated with a blog. Not that you need to offer all five to have a successful campaign, but providing options for how to interact or make contact with your company allows you to reach more of your target audience. A podcast may work for some people, a free trial or a white paper for others. One of the new features of this report is the 13 prospect personas of prospects such as CIOs, IT professionals and business owners.

Lee Odden

ad:tech Chicago – Big Brands and Podcasting

Lee Odden on Jul 25th, 2006     adtech, Blog Marketing, Blogging, Interactive Marketing, Marketing PR Conferences, Online Marketing, Podcast Marketing, Podcasting, RSS

Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:

With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.

Heather and Brian Bloom did a tag team presentation with Heather starting things off by offering a quick Duck Tape 101 history. Starting in WWII, Duck Tape today is a household name with a cult like following. Duck Tape has “become cool”.

Lee Odden

Search Marketing Blogs

Lee Odden on Jun 21st, 2006     Blog Marketing, Blogging, Blogging News, Marketing Industry News, Online Marketing, Podcasting, Search Marketing, SEO

Marketing Sherpa is running their third annual blog awards with even more categories this year. It’s a testament to the growth of blogging to have some many niche topics – especially within marketing.

Of course there is a search marketing blog category and Online Marketing Blog (aka TopRank) has been nominated along with several other very popular SEO blogs. Rather than voting for just one blog in each category, you can rate each blog in each category as “excellent”, “not bad” and “blah”.

It’s kind of funny that while this blog is clearly titled, “Online Marketing Blog” many references from other blogs, press and these contests use the text from the url instead, “TopRank Blog”.

Please take a moment and vote for “Top Rank” in the “Blogs on search marketing” category.

Lee Odden

Podcast Interview on SEO and Press Releases

Lee Odden on Jun 12th, 2006     Blog Marketing, Blog Optimization, Interviews, Online Marketing, Online PR, Podcast Marketing, Podcasting, Press Release Optimization, TopRank Agency News

Last week I had two interviews on SEO, blogs and press release optimization. One was a podcast and the other published in a newsletter. You can find the podcast interview over at the Novita Issue Communications Blog where Ernie Landante keeps me honest and runs through questions on the synergy of search engine optimization and public relations as well as some of the mechanics of the press release optimization process. At least until I started making death threats. :)

The good people over at Web Certain have started a new “Ask the Experts” feature for their newsletter and in a brave move, decided to do an interview on SEO and blog marketing with yours truly. Topics range from Google dominance to how clueless most corporate executives are about blogging.

Lee Odden

Interview with CEO of PRWeb David McInnis

Lee Odden on May 8th, 2006     Marketing Industry News, Online Marketing, Online PR, Podcasting, Press Release Optimization, SEO, Spotlight on Search

Spotlight on Search – Interview with David McInnis of PRWeb.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service.

While I’ve used PRWeb in one way or another since 1999, it wasn’t until 2003 that my company implemented press release optimization for both our SEO and public relations clients. In the past 2 years PRWeb has grown immensely and has led the way as a Web 2.0 wire service. Many new online wire service companies have sprung up trying to emulate the services of PRWeb and a good number of “old school” wire services have added the kinds of services to their mix that were originally pioneered by PRWeb.

Lee Odden

Pubcon Boston Day 2

Lee Odden on Apr 20th, 2006     Blog Marketing, Blog Optimization, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Online PR, Podcasting, Press Release Optimization, Pubcon, RSS, SEO

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

I thought the Public Relations panel in the morning went well. Robin, Lawrence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven :) Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top