Lee Odden

Pubcon Boston Day 2

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

I thought the Public Relations panel in the morning went well. Robin, Lawrence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven 🙂 Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

Lee Odden

Blogs RSS, Podcasts – Pubcon Boston

This session covered Blogs, RSS and Podcasts with moderation duties performed by Anne Kennedy of Beyond Ink.
First up is Amanda Watlington of Searching for Profit. “The Art of the Feed”.

The “elegance” in RSS is in the distribution possibilities: Desktop reader, email addon, web browser and mobile devices.

The art of RSS is evident in blogs, sites, pdc, vblogs, rss search engines and web 2.0 applications. (press releases via PRWeb)

Build your RSS feeds right the first time. Considerations:
– What do you want to feed? (content sources)
– How many feeds?
– How much content is needed to keep the feed fresh?
– How much content should you include in each feed entry?
– What kind of content will the feed include? test, audio or video?
– How will you ping the feeds at first and then on each update?
– How to measure performance?

Lee Odden

Podcasting and SEO

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.

I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR.

The first is the very cool Podcast recording, production and hosting service offered by PRWeb Podcast.

As an example, TopRank recently did a PRWeb Podcast in conjunction with Blogs, SEO and online PR press release recently for the upcoming WebmasterWorld Pubcon conference in Boston. David McInnis, the CEO and founder of PRWeb and I are speaking on the same panel about Public Relations.